How Do I Deliver an eBook? :: AWeber Knowledge Base

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How Do I Deliver an eBook?

Providing an eBook or other digital download is a great way to give an incentive for signing up to an email campaign. Some people also provide these at a cost and want customers signed up to an email list.

To secure the book as a download and ensure that downloaders also are added to your mailing list, the best way is to deliver it using your email campaign.

How to Deliver Your eBook

There are three ways to consider:

Attach the document directly as a file to a message.
Upload the file somewhere on your website and link to it from within your message
Break the document up into sections and send it as series of follow up messages

Each has it's own pro's and con's you'll want to consider before making a decision.

Regardless of what method you choose, you should consider using confirmed opt-in for your campaign to be sure subscribers are giving you real email addresses rather than bogus ones.

Method	Pro's	Con's
Attach a file to your autoresponder message	Deliver file that is immediately downloadable when someone signs up to a list	Some ISP's filter messages into junk folders based on files being attached
Link to a file from message	Keeps size of email low so subscribers don't need to wait to read message Helps to ensure email makes it to the inbox	Requires that the file is uploaded to the web somewhere it can be linked to
Send as a series of messages	Keep subscribers engaged in messages. Can use tracking to see what section of document is most effective	Subscribers will have to wait to receive all sections. Not as printable as a downloaded, digital document.

Do not attach a file if it's a Word Document (.doc) or executable file (.exe). These two formats will very likely certainly be filtered by the subscribers' ISP and should be downloaded by link.