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Why Is My Open Rate More Than 100%?
Your message open rate can exceed 100% if subscribers are opening the message more than once.
For example, if you send a message, and someone on your list opens that message three times, that is a 300% open rate (three opens of one message).
Still Have Questions?
If after reading this article you still have questions, contact us for a personal response from our Customer Solutions team.Related Articles
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