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What Is a "List Name"?
The "list name" is used to distinguish each campaign in your account from the others. You can see the name of the list you are working on in the upper left of page when you are logged into your AWeber account, in the drop down menu next to "Current List:"

It is also the first part of the autoresponder's e-mail address:
your-list-here@aweber.com
When you set up a list, AWeber will automatically generate a name for it. It is recommended, however, that you change your list name.