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Definitions of Some Commonly Used Email Marketing Terms and Phrases
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There were 78 articles found in this category:

  1. questionAffiliate Link (Definition)
    A unique link provided to affiliates to promote an online service that is then used to credit sale commissions to the affiliate. A typical link starts off with the original domain then ends with the affiliate id number. Example: http://www.aweber.com/?100
  2. questionSuppression List (Definition)
    A list of email addresses that have either unsubscribed or somehow made it known they do not want to be on your list. Keeping this suppression list active will prevent these people from being able to subscribe to your list in the future, either by accident or maliciously.
  3. questionCAN-SPAM (Definition)
    A federal law that regulates commercial email. The law can be defined in four parts: It bans false or misleading header information It prohibits deceptive subject lines. It requires that your email give recipients an opt-out method. It requires that commercial email be identified as an adverti ...
  4. questionBandwidth (Definition)
    The amount of data that can be passed along an internet connection in a given period of time.
  5. questionWord Wrap (Definition)
    The process of hitting a "return" or "enter" at the end of your typed sentences. This helps to keep your paragraphs in line and will also keep your emails formatted appropriately for easy reading by recipients.
  6. questionWhitelist (Definition)
    A list of approved domains or IP address deemed okay to accept email from based on previous contact or reputation. Typically these are held by ISPs or an email service provider also known as approved sender list.
  7. questionWeb Form (Definition)
    A form located on a web page making it possible for someone to fill it out and begin the opt-in subscription process.
  8. questionView (Definition)
    A view is a set of leads segmented based on a certain search criteria. You can do a search for all leads added on a particular day and save that view. You can then send broadcasts out to just that view of subscribers.
  9. questionVerified Opt-In (Definition)
    Also known as "Confirmed Opt-in". The recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all Internet mailing lists, it ensures use ...
  10. questionURL (Definition)
    "Uniform Resource Locator" This is the website address. Example: http://www.aweber.com
  11. questionUnique Click (Definition)
    Being able to track when someone visits a website URL. Only one visit is tracked even if the person visits the website multiple times.
  12. questionUndeliverable (Definition)
    When a mail server rejects an email as undeliverable a notice is sent back to the server that sent the email. It is required that the email server be configured to properly handle these "undeliverables" and unsubscribe a recipient if their email address continues to be undeliverable over a peri ...
  13. questionThank You Page (Definition)
    The redirect page a person is taken to after they submit their information to your form. Typically this page thanks the subscriber and tells them what to do next.
  14. questionSPF (Definition)
    "Sender Policy Framework" Helps prevent spammers from sending spam under a forged name. http://spf.pobox.com/howworks.html
  15. questionSpamcop (Definition)
    A spam reporting and black list service. Clients report "spam" to spamcop and they report the spam to the ISPs. As a client you can then subscribe to receive their updated IP addresses and use it in conjunction with your black list.
  16. questionSpam (Definition)
    Unsolicited commercial email. This has come to mean any email sent to another person that they didn't specifically request to receive.
  17. questionSoft Bounce (Definition)
    An email is bounced but not because the recipient is invalid but because of an temporary issue. Typically this is a server issue that needs to be resolved or simply the email recipient has a full mailbox.
  18. questionSMTP (Definition)
    "Simple Mail Transfer Protocol" The standard for email sending across the Internet.
  19. questionSignature File (Definition)
    The last few lines at the end of an email. Typically it will include the senders name and contact information. The signature can also include links back to websites or short blurbs about the offer or company itself.
  20. questionSender ID (Definition)
    Anti-spam program joining Sender Policy Framework and Caller ID being used predominantly by Microsoft Corporation. A process to authenticate email senders and block non-legitimate senders. line text or message content to increase response rates.
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