Get More Subscribers With These 3 Popup Form Split Tests
by Justin Premick on October 9th, 2008Do you use popup forms to collect subscribers faster and kick-start your email marketing campaign?
While they’re not always the right solution for all sites, some businesses have found they can increase opt-in rates significantly by adding popup forms.
Of course, getting the best results from your popup (just like any other aspect of your campaign) requires testing.
Continue reading “Get More Subscribers With These 3 Popup Form Split Tests”
Comments: 28
Social Proof Tool Boosts Landing Page Conversion 32.4%
by Justin Premick on July 25th, 2008The recent release of a new subscriber count chicklet met a mixed response.
We’ve read plenty of positive comments on the blogs who covered this feature.
But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.
Of course, this is one of those cases where you should apply the best lesson in marketing — Test!
Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.
He swung by our blog the other day to share his results.
Continue reading “Social Proof Tool Boosts Landing Page Conversion 32.4%”
Comments: 27
Add a Web Form Footer To Share Your Privacy Policy, Announce a Free Bonus and More
by Justin Premick on July 22nd, 2008An effective headline is a key part of a good web form — it’s where you show would-be subscribers why they should sign up to your email list!
But what if you want to convey other information in your web form that you’d prefer not to mix in with the headline?
It can be useful to put that content beneath your web form, in the “footer” area.
For more on this new feature, including a short video, read on.
Comments: 9
List Building: How To Get Valid Email Addresses
by Justin Premick on July 10th, 2008In one of our recent “How to Get Started” webinars, one of the attendees asked how to ensure that he gets valid email addresses from his subscribers:
Is it a good idea to ask them to enter their email address twice to prevent typos?
It’s a great question, and not something most new to email marketing think about.
After all, you don’t want to get just any old email address, but rather an address where you can reach your subscriber (not to mention where they’ll see and read your emails).
So… is this a good idea?
Continue reading “List Building: How To Get Valid Email Addresses”
Comments: 21
AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form
by Justin Premick on July 3rd, 2008Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%.
The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.
Continue reading “AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form”
Comments: 19
Maximize Signup Conversions by Asking for Less
by Marc Kline on May 6th, 2008Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?
As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.
In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:
Continue reading “Maximize Signup Conversions by Asking for Less”
Comments: 14
Video: Build Your List Faster With a Lightbox Web Form
by Justin Premick on April 8th, 2008As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.
Many people supplement their inline web forms with various types of popup and popover/hover-style forms.
Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.
Read on for more details and a short video.
Continue reading “Video: Build Your List Faster With a Lightbox Web Form”
Comments: 54
Are Your Signup Forms Usable?
by Justin Premick on April 4th, 2008One of the things we like to stress around here when it comes to building a subscriber list is that “simple signup forms are good, and that you shouldn’t make signing up hard because then people… don’t sign up.
But sometimes it helps to hear what others outside the email marketing world have to say.
Our Director of Technology, Andy, passed me a blog post a while back that talks about usable registration forms.
The name of the post — “User Registration Pages Suck.” — might sound harsh, but it’s a helpful view into what your visitors may be thinking when they’re asked to sign up for something.
Continue reading “Are Your Signup Forms Usable?”
Comments: 22
How to Let Blog Readers Choose Their Email Frequency
by Justin Premick on February 14th, 2008In the comments of a post discussing our recent FeedBurner integration, Mike Hill asked a great question about email subscription options:
“The scheduling would be more useful if it can be setup by the subscriber, not by me as the publisher. Is that a possibility with any subscription services on email?
To me, this would be far more useful to my readers than me picking when to get it. I’d even consider subscribing some of my blogs on email instead of RSS if this was available.”
While creating a signup form that gives subscribers an unlimited number of frequency options would be tough to pull off without making the form look awkward and intimidating, it’s easy to offer them a couple of different options.
All it takes is a little HTML know-how and a few minutes to set up an extra list or 2.
Continue reading “How to Let Blog Readers Choose Their Email Frequency”
Comments: 20
Does Email Marketing Success Depend on Technical Know-How?
by Justin Premick on October 11th, 2007During yesterday’s Workshop/Q&A Webinar, Karen asked a great question:
“How important is knowing HTML to really take advantage of my AWeber account with a blog and a capture page?”
We commonly get this question from people who are concerned that putting a signup form on their site will be difficult, or feel that in order to maximize response to their email marketing campaigns, they need to make significant changes to the appearance of the form.
Continue reading “Does Email Marketing Success Depend on Technical Know-How?”
Comments: 7
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