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How To Add an Opt-In Form to Your Facebook Page

by Justin Premick on June 23rd, 2009

Given Facebook’s continued growth, you’re likely to see even more discussions of how marketers can and should be using it to connect with customers.

For those of you who are running Facebook pages (or want to), there’s now an easy way to add fans and visitors to your email marketing campaigns…

Adding an Opt-In Form to Facebook Pages

Alex at the Return on Subscriber blog offers an excellent tutorial (complete with screenshots) that walks you through the process.

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Expectations - Fork In The Road

Learn The First of 3 Critical Opportunities to Create The Right Subscriber Expectations

by Justin Premick on May 15th, 2009

One of the first posts on this blog talks about the importance of expectations in your email marketing campaigns and presents consistency as the key to expectations.

Consistency matters - but before you can consistently meet expectations, you have to set them! If subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are - those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.

So how do you create expectations that you can then meet?

As I see it, you get 3 critical opportunities to do so.

Today, let’s discuss the first one:

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Testing...

Email Testing Inspiration: Tips and a Recent Example

by Justin Premick on April 6th, 2009

Sure, you’ve heard about the value of testing in your email marketing campaigns.

You’re familiar with some of the big gains that tests can bring you. Perhaps you’ve even looked over some of the examples of things you can split test and considered doing them.

But there’s a pretty good chance you’re not testing as much as you could, or even as much as you might like to. Most marketers aren’t.

Getting in the habit of testing requires us to think not only about what we want to test in a broad sense, but also what tests to conduct (and how to conduct them) so that the results are useful to us.

Recently, I found a couple articles that I thought would help you get more out of your existing email testing - or simply start conducting more tests to optimize your campaigns.

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10 Questions to Ask When Creating Your Next Web Form

by Justin Premick on March 10th, 2009

Plenty of otherwise extraordinary email marketing campaigns have yielded only ordinary results because they didn’t focus enough on acquiring quality subscribers.

To get the most out of your list-building efforts, look at your web forms and ask yourself:

What else do you ask yourself when you create web forms?


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Popup Icon

Get More Subscribers With These 3 Popup Form Split Tests

by Justin Premick on October 9th, 2008

Do you use popup forms to collect subscribers faster and kick-start your email marketing campaign?

While they’re not always the right solution for all sites, some businesses have found they can increase opt-in rates significantly by adding popup forms.

Of course, getting the best results from your popup (just like any other aspect of your campaign) requires testing.

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Social Proof Tool Boosts Landing Page Conversion 32.4%

by Justin Premick on July 25th, 2008

The recent release of a new subscriber count chicklet met a mixed response.

We’ve read plenty of positive comments on the blogs who covered this feature.

But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.

Of course, this is one of those cases where you should apply the best lesson in marketing — Test!

Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.

He swung by our blog the other day to share his results.

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Add a Web Form Footer To Share Your Privacy Policy, Announce a Free Bonus and More

by Justin Premick on July 22nd, 2008

An effective headline is a key part of a good web form — it’s where you show would-be subscribers why they should sign up to your email list!

But what if you want to convey other information in your web form that you’d prefer not to mix in with the headline?

It can be useful to put that content beneath your web form, in the “footer” area.

For more on this new feature, including a short video, read on.

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List Building: How To Get Valid Email Addresses

by Justin Premick on July 10th, 2008

In one of our recent “How to Get Started” webinars, one of the attendees asked how to ensure that he gets valid email addresses from his subscribers:

Is it a good idea to ask them to enter their email address twice to prevent typos?

It’s a great question, and not something most new to email marketing think about.

After all, you don’t want to get just any old email address, but rather an address where you can reach your subscriber (not to mention where they’ll see and read your emails).

So… is this a good idea?

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AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form

by Justin Premick on July 3rd, 2008

Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%.

The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.

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Maximize Signup Conversions by Asking for Less

by Marc Kline on May 6th, 2008

Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?

As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.

In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:

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