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Video In Email: One Step Closer To Reality?

by Justin Premick on March 19th, 2009

Maybe.

As you may have discovered, sending video email by embedding a video in the message body doesn’t work. The best practice has been to insert a clickable screenshot of the video (perhaps an animated image that looks like a video).

While this is still the case, it looks like at least one major email provider is getting closer to making video in email a reality…

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New Way to Send Video Emails?

by Justin Premick on January 12th, 2009

If you could send a “silent video email” to subscribers, would you?

In a previous discussion of how to send video emails, we noted that Flash and JavaScript (which video programs typically rely on) are blocked by pretty much every major email provider out there.

Our suggestion, then, was to put a picture of the video in your email and encourage subscribers to click on it to play the video.

This is a useful way to drive traffic to your video, but it’s not quite a video email - after all, there’s no movement to grab the reader’s attention. It uses a static image just like other HTML emails do.

Recently, someone took the idea of video email a step further and created an email marketing campaign that used video in a way that I hadn’t thought feasible - and it displayed properly in nearly all major email programs!

Here’s how she did it…

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Can YouTube Boost Your Affiliate Sales?

by Ron Givens on December 11th, 2008

The other day I saw an interesting YouTube video, created by AWeber affiliate John Chow. It was a quick demonstration of our recent Twitter integration.

The 2 minute video explained what our Twitter integration does, plus it gave simple instructions on how to use it. At the end, John included his affiliate link (and yes, I did click on it :) ).

With the growing popularity of online video, I think screencasting should be in the arsenal of all serious affiliate marketers.

Let’s take a look at how posting videos on YouTube can drive traffic to your affiliate website, and boost your sales.

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Here’s An Easy Way To Do Video Emails

by Justin Premick on January 30th, 2008

Videos are a great marketing tool - they get your prospects’ attention, they let you show (not just tell) about your products, and they get passed around (helping you to get more subscribers virally).

However, as many people have found out, creating “video emails” by embedding the video directly in an HTML email (like you would on a web page) doesn’t fly. It’s simply not reliable because most email programs disable or strip out the video.

But that doesn’t mean you can’t take advantage of video’s appeal in your emails!

You just have to get a bit creative…

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