No matter your industry, it’s difficult to get subscribers to open and respond to your marketing emails. With my emails for Sparring Mind, I’m regularly able to reach 50-60+% open rates and up to 30+% click-through rates. How can you do this? By understanding what makes your subscribers “tick” with behavioral psychology research. While I […]
Read "3 Strategies To Get Responses To Your Emails"
You may be in on the trend or you may be oblivious, but you’ve seen it, and you’ve probably been drawn in by it. Copious amounts of whitespace – large gaps between images and chunks of text, whether the background color is white or not – are appearing on more and more marketing materials. Why, […]
Read "2013′s Growing Marketing Trend: Whitespace"
It’s almost game day. But before the San Francisco 49ers and the Baltimore Ravens suit up for Superbowl victory, we wanted to see who would win in a head-to-head email matchup. It’s the 49ers’ newsletter sign up process against the Ravens’. We’ll score them on how easy it is to find their sign up form, […]
Read "The 49ers vs. The Ravens: Who Wins The Email Superbowl?"
You feel it in your gut every time you hit the “queue email” button: the eager (or perhaps nervous) anticipation of response. You do, of course, directly ask your readers for that response, whether it’s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect. But have you thought […]
Read "The Email Design Element You Haven’t Considered"
You’re a small business owner with too many things to do and too little time to do them in. Wouldn’t it be great if you could find a way to do things automatically and find more time in your day? Lucky for you, we’ve found just the apps that can do that and more. Run […]
Read "8 Tools To Help Run Your Business Effortlessly"
2012 saw a huge increase in the number of apps and integrations available to AWeber users. And there’s something for everyone. Whether you need to market with ecommerce, social media, membership platforms, videos or landing pages – there’s something to help you out. Today we’ll look at the best apps to help you save time […]
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Gift giving is a big part of the holiday season. And in that spirit, we have some free gifts to dress up your email campaign for the season. Our design intern Bethany has been as busy as an elf, creating new holiday email templates to make your campaigns festive. Look for them in your AWeber […]
Read "Deck Out Your Email Campaign – 5 Free Holiday Templates"
We recently showed examples of how using images in your emails can be beneficial for business. Images allow you to share your products, location and yourself to your audience, which can bring in more sales and allow you to build a stronger relationship with your subscriber base. Image hosting makes it easier than ever to […]
Read "New! Image Gallery: Upload, Save and Reuse Your Favorite Images"
Email campaigns that are easy to read and navigate make your subscribers happier. How does your campaign rate? Are subscribers thankful for your emails? If you haven’t evaluated your campaign’s usability yet, now is the perfect time to do so, right before the thick of the holiday marketing season sets in. Let’s see how your […]
Read "Usable Email Campaigns Make Thankful Subscribers"
We know how busy you can be when you’re running a small business and trying to market it at the same time. That’s why we’ve designed our email marketing tools to save you time – from autoresponders to templates to the new drag-and-drop message editor that speed up the creation process. We’re making improvements to […]
Read "New Message Editor Feature: Image Hosting"