usability Articles

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Get A Look At The New AWeber Accounts

Posted by Crystal Gouldey on 06/05/2013

Based on your feedback (which we always appreciate), the AWeber control panel went under the knife for a facelift. The goal? Easier. Faster. Better. When you log in, you’ll find a softer color scheme and a new layout designed to make your account easier than ever to navigate. (It also exposes some features you may […]


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10 Ways To Improve Your Email Marketing Before Lunch

Posted by Crystal Gouldey on 05/09/2013

It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today, […]


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Updating Your Email Look? Keep These Tips In Mind

Posted by Rebekah Henson on 04/30/2013

We’ve talked about a lot of marketing trends this spring, from whitespace to long scrolling ads to other trends that are catching on. Maybe you’re ready for a complete overhaul of your emails by now. But don’t jump in full-force just yet. It’s polite to give your readers a heads-up first that things are going […]


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Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses

Posted by Crystal Gouldey on 04/25/2013

Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he […]


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The Free Images You’ve Been Searching For

Posted by Crystal Gouldey on 04/22/2013

If you don’t have a designer, it might be hard to get that sweet look you want for your emails, blog and website. We’re going to make it easier for you today, with some links to free images you can use in your design. Smashing Magazine is a site for professional web designers and developers. […]


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Are Longer Emails Better? Why Scrolling May Be Your Friend

Posted by Crystal Gouldey on 04/03/2013

Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, […]


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Spring 2013 Marketing Trend Report

Posted by Amanda Gagnon on 04/01/2013

Fashion designers get them. Auto shops get them. Economists get them. Why shouldn’t you get a marketing trend report? We decided you should, so here it is. Research (as linked to below) shows that new marketing trends this spring are: Long-Form Content For a long time, the experts, such as they are, have been saying […]


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How To Put Social Share Buttons In Your Emails

Posted by Amanda Gagnon on 03/28/2013

You’re going to like this one: 1. Drag and drop. 2. Pick the buttons you want. 3. If you like, customize the link. Available In The Message Editor …As you’ve probably surmised. New, as of today. Pop them right into your emails – the top, the bottom, the exact middle point, wherever you like. Here’s […]


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Adding A Link To The Web Version Of Your Emails (In 2 Seconds)

Posted by Amanda Gagnon on 03/28/2013

All the best email newsletters do it, for those cases when someone’s inbox just doesn’t display your message correctly. You’ve been able to do it in AWeber – it’s just taken a minute to do. Now, it’ll take you just about 2 seconds. How To Add The Link 1. Click the “Personalization” button in the […]


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The 4 Kinds of People Reading Your Email – And Why They Open It Several Times

Posted by Rebekah Henson on 03/14/2013

You might encounter a mystery when you check your open rates. Along with the standard opens from each of your readers, you might find a few people who open your message more than once. Why would someone open your email more than once? The answer is simple: There are four different kinds of people who […]


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