Inbox Ideas | Email Marketing Tips by AWeber

Are Your Signup Forms Usable?

by Justin Premick on April 4th, 2008

One of the things we like to stress around here when it comes to building a subscriber list is that “simple signup forms are good, and that you shouldn’t make signing up hard because then people… don’t sign up.

But sometimes it helps to hear what others outside the email marketing world have to say.

Our Director of Technology, Andy, passed me a blog post a while back that talks about usable registration forms.

The name of the post — “User Registration Pages Suck.” — might sound harsh, but it’s a helpful view into what your visitors may be thinking when they’re asked to sign up for something.

Continue reading “Are Your Signup Forms Usable?”


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Do You Make These Mistakes In Your Email Footer?

by Justin Premick on February 21st, 2008

It’s been a while since we’ve picked apart an email campaign.

I’m not really a fan of being negative, but a great example of what not to do came across my desk the other day, and I can’t help but share it with you.

Please don’t make the same mistakes with your email footer that these guys did.

Continue reading “Do You Make These Mistakes In Your Email Footer?”


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Text and HTML: Why Not Both?

by Justin Premick on September 25th, 2007

Lemon and LimeJust when you think a hotly-debated topic like whether to send messages in plain text or HTML has died down, along comes another angle to look at.

This time, the folks at MarketingSherpa bring us a case study from minor-league baseball where a combination of Text AND HTML messages boosted ticket sales over 260%.

So how do you incorporate this new data into your decision to use Text or HTML?

Continue reading “Text and HTML: Why Not Both?”


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