3 Tips For More Clicks and Website Traffic
by Marc Kline on May 2nd, 2008Sometimes our emails are focused on a single goal, aiming the entire message at driving to a specific landing page.
Other times when our purpose is more general, it makes a lot of sense to take a broader approach, aiming to get our subscribers back to nearly *anywhere* on our website. We can let them choose their own adventure from there, hoping they’ll eventually complete a site goal (e.g. ordering, membership sign up, etc.).
For those times, here are 3 techniques that could significantly boost your click through rates back to your website:
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Tips on Growing Website Traffic
by Marc Kline on October 16th, 2007How do I get people to visit my website?
Whether or not you’re new to running an online business, this question must have crossed your mind at one time or another. After all, as we often mention in our live email marketing webinars, your email campaign does not exist in a vacuum. If you don’t have traffic coming to your site, it can prove to be difficult to build a dedicated readership.
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