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Confirmed Opt-In: Help Your Subscribers Confirm

Confirmed Opt-In: Help Your Subscribers Confirm

Posted by Justin Premick on 08/30/2006

I took a support call recently where the customer was concerned about using Verified Opt-In with her subscribers. She remarked at one point:

“My subscribers aren’t web-savvy, and they don’t know what double opt-in means.”

She brings up a good point: language that is understood among one group of people (in this example, senders of opt-in email) may not be understood by another group (such as your subscribers).When telling your subscribers that they need to click a link in the verification message, your wording will affect your verification rate.


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