thank you page - Articles on the AWeber Blog

Inbox Ideas | Email Marketing Tips by AWeber

Want Subscribers to Confirm? Get Creative!

by Justin Premick on April 17th, 2008

Would you spend money on pay-per-click ads (i.e. Google Adwords) and not bother to optimize your landing page content?

What about the price of your product, or incentives you use to build urgency — they affect your conversion rate, so you probably test them, right?

Now… what about your confirm rate? If you could do something to influence the percentage of people who confirm their signups to your email campaign, you would… wouldn’t you?

I recently came across an AWeber user who was frustrated with his confirm rate. As I talked with him, I realized that a lot of you may be missing the same opportunities to get more of your website visitors to confirm.

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Comments: 58

Tags: confirmed opt in, thank you page

How Does Your Business Give Thanks?

by Marc Kline on November 20th, 2007

thank you note If you’re in the U.S. like we are, more than likely this Thursday you will be celebrating Thanksgiving, and as we sit down with our families for dinner we will be thinking of some of those things we’re most thankful for, namely our food, our prosperity, and our loved ones.

I will venture to say that most of us won’t be thinking directly of email marketing, but if it has helped our business to grow and prosper this year, we probably do think of it with a great deal of gratitude at times.

So, before the holiday hits and we shut our computers off, let’s talk for a minute about email and giving thanks.

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Comments: 4

Tags: thank you page

How Good Can Your Confirm Rate Be?

by Justin Premick on October 19th, 2007

Something a little different for Friday:

We get a lot of people asking what a “good” confirm rate is — out of everyone who signs up to your list, what proportion will open the confirm message and click on the link to activate their subscription to your list?

So, I thought I’d share some of our own results, from our own blog’s email subscribers.

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Comments: 12

Tags: confirmed opt in, thank you page

Confirmed Opt-In: Help Your Subscribers Confirm

by Justin Premick on August 30th, 2006

I took a support call recently where the customer was concerned about using Confirmed Opt-In with her subscribers. She remarked at one point:

“My subscribers aren’t web-savvy, and they don’t know what double opt-in means.”

She brings up a good point: language that is understood among one group of people (in this example, senders of opt-in email) may not be understood by another group (such as your subscribers).

When telling your subscribers that they need to click a link in the confirm email, your wording will affect your confirm rate.

The challenge — to explain to your subscribers what happens after they submit their email address in your signup form — sounds daunting, but it’s really quite manageable.

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Comments: 16

Tags: confirmed opt in, list building, thank you page