Reason 9,785 Why You HAVE To Get In Subscribers’ Address Books
by Justin Premick on June 3rd, 2009OK, 9,785 reasons might be a slight exaggeration.
But the writing is on the wall for marketers who aren’t getting subscribers to add them to their address books.
Soon, if you’re not in there, it’ll be even easier for customers and prospects to ignore your email marketing campaigns.
Here’s what I mean:
Continue reading “Reason 9,785 Why You HAVE To Get In Subscribers’ Address Books”
Comments: 18
Thank You: Another Critical Opportunity to Create Subscriber Expectations
by Justin Premick on May 20th, 2009This post is #2 in a three-part series on expectations. Read part 1 here.
Your thank you page is a critical stage in your email marketing because it links two types of interactions your subscribers have with you.
Immediately before they sign up, they’re interacting with you on your website, with their web browser. They’re 100% in charge of the situation. They can leave at any time and you’ll never even know who they were.
After they subscribe, however, they’ve agreed to interact with your business in a whole new way you pushing information to them when you choose), in a whole new environment (their email software instead of just their web browser).
To effectively transition new subscribers between those interactions, good email marketers set expectations using the thank you page.
Continue reading “Thank You: Another Critical Opportunity to Create Subscriber Expectations”
Comments: 11
Is Your Thank You Page Awful? Here Are 2 Ways You Could Make It Better
by Justin Premick on April 22nd, 2009We noted in a recent post an example of how one of our users tracks the effectiveness of his signup forms.
It occurred to us shortly afterward that at AWeber we take that feature (Ad Tracking) for granted. And it’s not the only one.
We spend so much around our features that sometimes it doesn’t occur to us that some of you are missing out on the firepower they can add to your email marketing campaigns. Some of you (and I’m not naming names here 
) don’t even use many of the most powerful tools at your disposal!
We think this is partly our fault. So to help correct this, we’re going to show you how various tools in AWeber can create better subscriber experiences, save you time and make your campaigns more effective. If you use them, of course.
For starters, let’s talk about thank you pages…
Continue reading “Is Your Thank You Page Awful? Here Are 2 Ways You Could Make It Better”
Comments: 39
Want Subscribers to Confirm? Get Creative!
by Justin Premick on April 17th, 2008Would you spend money on pay-per-click ads (i.e. Google Adwords) and not bother to optimize your landing page content?
What about the price of your product, or incentives you use to build urgency — they affect your conversion rate, so you probably test them, right?
Now… what about your confirm rate? If you could do something to influence the percentage of people who confirm their signups to your email campaign, you would… wouldn’t you?
I recently came across an AWeber user who was frustrated with his confirm rate. As I talked with him, I realized that a lot of you may be missing the same opportunities to get more of your website visitors to confirm.
Continue reading “Want Subscribers to Confirm? Get Creative!”
Comments: 59
How Does Your Business Give Thanks?
by Marc Kline on November 20th, 2007If you’re in the U.S. like we are, more than likely this Thursday you will be celebrating Thanksgiving, and as we sit down with our families for dinner we will be thinking of some of those things we’re most thankful for, namely our food, our prosperity, and our loved ones.
I will venture to say that most of us won’t be thinking directly of email marketing, but if it has helped our business to grow and prosper this year, we probably do think of it with a great deal of gratitude at times.
So, before the holiday hits and we shut our computers off, let’s talk for a minute about email and giving thanks.
Continue reading “How Does Your Business Give Thanks?”
Comments: 4
How Good Can Your Confirm Rate Be?
by Justin Premick on October 19th, 2007Something a little different for Friday:
We get a lot of people asking what a “good” confirm rate is — out of everyone who signs up to your list, what proportion will open the confirm message and click on the link to activate their subscription to your list?
So, I thought I’d share some of our own results, from our own blog’s email subscribers.
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Comments: 14
Confirmed Opt-In: Help Your Subscribers Confirm
by Justin Premick on August 30th, 2006I took a support call recently where the customer was concerned about using Confirmed Opt-In with her subscribers. She remarked at one point:
“My subscribers aren’t web-savvy, and they don’t know what double opt-in means.”
She brings up a good point: language that is understood among one group of people (in this example, senders of opt-in email) may not be understood by another group (such as your subscribers).
When telling your subscribers that they need to click a link in the confirm email, your wording will affect your confirm rate.
The challenge — to explain to your subscribers what happens after they submit their email address in your signup form — sounds daunting, but it’s really quite manageable.
Continue reading “Confirmed Opt-In: Help Your Subscribers Confirm”
Comments: 20
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