Inbox Ideas | Email Marketing Tips by AWeber

Social Proof Tool Boosts Landing Page Conversion 32.4%

by Justin Premick on July 25th, 2008

The recent release of a new subscriber count chicklet met a mixed response.

We’ve read plenty of positive comments on the blogs who covered this feature.

But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.

Of course, this is one of those cases where you should apply the best lesson in marketing — Test!

Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.

He swung by our blog the other day to share his results.

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Comments: 20

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Even Experienced Marketers Make Email Mistakes

by Marc Kline on April 29th, 2008

[Insert clever first paragraph here.]

OK, so that one was on purpose, but we all make mistakes at one point or another, like leaving some text only we were supposed to see. Even Seth Godin does.

No matter how experienced we are with something (or sometimes because we are so experienced with it), mistakes happen.

A mistake here and there is not a big deal! But one repeated over and over is. It’s how we learn from them, and what we do to prevent them from happening that separates the careful, successful newsletter publishers from the error-prone who see inconsistent results.

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Done Your Taxes? Audit Your Email Marketing.

by Marc Kline on April 11th, 2008

April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit.

While we have our brains working these analytical gears, why not review our email campaigns for ways we can improve them in measurable ways? Here are 10 things to review once you’ve caught your breath:

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Email Testing For Quality Assurance and More

by Marc Kline on November 1st, 2007

If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing messages before sending.

Not only do we all make mistakes, but sometimes when we look at our work only from our own perspective, we don’t see the forest for the trees.

Testing can help with both problems. I’d like to briefly share a few ways successful email marketers test their messages, including benefits and limitations of each:

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Test. Retest. Then Do It Again.

by Justin Premick on September 19th, 2007

Test TubeInteresting conversation going on over at Copyblogger where Brian Clark is talking about calls to action.

He points to a MarketingSherpa test that suggests that using the word “click” — as in “click here” or “click to continue” — can boost response.

You can make a lot of arguments for or against using that specific wording (and people appear to be doing so in the comments).

But what stood out to me as the real lesson is…

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Comments: 9

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HTML Emails: How To Use Images Effectively

by Justin Premick on August 14th, 2006

HTML messages offer several advantages to senders:

However, many email programs by default block HTML images from being displayed, including the following popular software and web-based email clients:

If your messages are image-heavy, image blocking can cause them to look significantly different than the way you envision them. It can also cause your open rates to appear artificially low, since if images are blocked, the image used for open rate tracking is blocked.

What Can You Do?

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