How should your business connect with customers – through a mobile marketing or an email campaign? Much like the case of email marketing vs. social media, email vs. mobile doesn’t have to be an either-or discussion. There are definitely clear advantages to both depending on your message and the goal of your campaign. Here are […]
Read "Email vs Mobile Marketing: Which One Fits Your Message?"
We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered segmenting according to psychographics, instead? While demographics show your subscribers’ hard data (age, location, marital status, ethnicity, etc), psychographics slice across your list from a […]
Read "Are You Marketing By Psychographics?"
The clouds of swarming insects on a bee farm require careful nurturing. If they get it, they’ll produce wells of golden honey. So it makes sense that Lori Titus, owner and beekeeper at the Bee Folks, applies her experience to nurture her hordes of subscribers in a way that gets results. We were able to […]
Read "The Buzz On Targeting Active Customers"
Email marketing is all about building relationships with your subscribers. Depending on your business model, your mailing lists might be the only point of contact you have with them, informing them of events, products, or other pieces of information that are valuable to them. However, you might communicate with your subscribers through other channels as […]
Read "Connect AWeber to Zendesk, Gmail, and More"
“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.” And for good reason. Imagine if people were excited to get email, like we were 10-15 years ago. What if it was like getting a fun surprise from Amazon […]
Read "How to Survive the New World of Social Sales – 16 Minutes With Brian Solis"
Notes From the Kitchen Wait, what’s this email about fish? Oh, it’s from Steve at the DNR. He’s letting me know which guppies are teeming off the Maryland shores. This is helpful, because I’m a chef in Baltimore. I need to plan next week’s specials by noon, which means I need to know the freshest […]
Read "Targeted Email Marketing: A Fish Tale"
You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time? There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on […]
Read "9 Ways You Can Get To Know Your Subscribers Better"
Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems. So let’s take a look at a […]
Read "An Email of Super Bowl Proportions"
We talk a lot in this space about the power of analytics when it comes to marketing online. Knowing what people are doing on your site is a great way to target the right audience with the right message, leading to more conversions. PadiAct is a tool that takes this idea and runs with it, […]
Read "PadiAct Takes Targeted Subscriptions to a New Level"
We’re always excited to announce a new integration using the AWeber API, whether it’s for signup forms on your blog, landing page optimization, or even social media. This week, we’re bringing you something a little bit different – we’ve integrated with Rapportive, which is itself an add-on for Gmail. It basically connects your Gmail account […]
Read "AWeber, Gmail, and Rapportive: Good Things Come In Threes"