Learn From a Great Email Newsletter Example: Kayak
by Justin Premick on April 2nd, 2008
After ripping apart some poor email examples, I think it’s high time we point out someone who’s doing an email newsletter right.
I’ve been getting emails from travel planning site Kayak.com for a couple weeks. In each issue I’m impressed by their email savvy, from content to design to the little extras that make me so likely to use them to plan my trips.
Why do I like Kayak’s emails — both as an email marketing guy and as a subscriber — so much?
Comments: 27Restaurant and Retail Marketing: Send Birthday Emails
by Marc Kline on March 4th, 2008
One of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.
Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.
A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.
Comments: 2Just Because We Publish, Doesn’t Mean You Read
by Marc Kline on December 27th, 2007
Between our blog, knowledge base, and live seminars, we offer an abudance of information covering a wide range of email best practices from different angles and through different mediums.
The depth and detail of these resources is expansive, and we’re continuously adding to them.
As much as we’d love to have each and every reader browse through it all, there’s so much information published that even now, it wouldn’t be possible to get through it all in an afternoon or possibly even a day.
If that were our only option, we might consider putting a hold on publishing new information, focusing on organizing and pushing the older information while it’s relevant. Fortunately, it isn’t…
Comments: 7Another Holiday Tip: Geo-Targeting To Boost Relevance
by Justin Premick on December 14th, 2007Quick thought and a how-to inspired by a reaction to our recent post on holiday greetings.
Over at her Net Profits Today blog, Rosalind Gardner made a great point about the lack of targeting that often plagues marketing campaigns (particularly those sent around this time of year):
Those marketers need to figure out how to parse their lists geographically and send their messages accordingly.
She’s absolutely right. Fortunately, it’s not hard for even the most basic email marketing campaign to do this.
Comments: 13Do Your Post-Purchase Emails Alienate Customers?
by Justin Premick on November 12th, 2007
It happens all too frequently.
A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase contact.
Do they use it to provide more value? To reinforce the buying decision? Show the customer how the purchased product is even more valuable than they thought?
Nope.
Comments: 133 Tips to Target Your Subscribers Better
by Marc Kline on October 23rd, 2007To achieve the best results we can with email marketing, it is imperative that we write both to and for our audience. In order to do that, we need to recognize that each of our subscribers is unique, often in significant ways.
If we are mindful of this, we can better:
To state it plainly, it helps for us to put ourselves in the shoes of our audience. This is something both our Education and Support teams stress to marketers, and ultimately, this is what I’d like to leave you with.
To give you a better understanding of what I mean by this, here are three examples of ways our subscribers can differ that I’ve thought and talked about lately:
Comments: 11
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