“ Good ideas executed badly will not bring you the results you’re looking for. It’s wise to keep tabs on what your subscribers are doing. If you look at your stats and see some subscribers aren’t clicking on your links or even opening your emails, it’s time to take action. We’ve talked before about how [...]
Read "Is This Mistake Landing Your Emails In Spam?"
2012 saw a huge increase in the number of apps and integrations available to AWeber users. And there’s something for everyone. Whether you need to market with ecommerce, social media, membership platforms, videos or landing pages – there’s something to help you out. Today we’ll look at the best apps to help you save time [...]
Read "24 Apps That Can Help Your Business Grow"
The tale is a familiar one: an organization that has information that will be valuable and relevant to their audience, but they have trouble actually reaching that audience. Such was the problem for Jo Walters, Membership Engagement Coordinator of University of Sussex Students’ Union. The Union wanted to start building a relationship with the new [...]
Read "How One Organization Connected With Their Audience Through Email"
How should your business connect with customers – through a mobile marketing or an email campaign? Much like the case of email marketing vs. social media, email vs. mobile doesn’t have to be an either-or discussion. There are definitely clear advantages to both depending on your message and the goal of your campaign. Here are [...]
Read "Email vs Mobile Marketing: Which One Fits Your Message?"
We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered segmenting according to psychographics, instead? While demographics show your subscribers’ hard data (age, location, marital status, ethnicity, etc), psychographics slice across your list from a [...]
Read "Are You Marketing By Psychographics?"
The clouds of swarming insects on a bee farm require careful nurturing. If they get it, they’ll produce wells of golden honey. So it makes sense that Lori Titus, owner and beekeeper at the Bee Folks, applies her experience to nurture her hordes of subscribers in a way that gets results. We were able to [...]
Read "The Buzz On Targeting Active Customers"
Email marketing is all about building relationships with your subscribers. Depending on your business model, your mailing lists might be the only point of contact you have with them, informing them of events, products, or other pieces of information that are valuable to them. However, you might communicate with your subscribers through other channels as [...]
Read "Connect AWeber to Zendesk, Gmail, and More"
“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.” And for good reason. Imagine if people were excited to get email, like we were 10-15 years ago. What if it was like getting a fun surprise from Amazon [...]
Read "How to Survive the New World of Social Sales – 16 Minutes With Brian Solis"
Notes From the Kitchen Wait, what’s this email about fish? Oh, it’s from Steve at the DNR. He’s letting me know which guppies are teeming off the Maryland shores. This is helpful, because I’m a chef in Baltimore. I need to plan next week’s specials by noon, which means I need to know the freshest [...]
Read "Targeted Email Marketing: A Fish Tale"
You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time? There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on [...]
Read "9 Ways You Can Get To Know Your Subscribers Better"