( Valuable lessons for the rest of us.) I helped my mom rent an apartment for her move to Pennsylvania (hooray!) just before Christmas. We talked to a real estate agent about buying first, but decided to rent for now. The very pleasant agent suggested sending us property listings until my mom was ready. So […]
Read "How to Create A Perfectly Targeted Email Experience"
Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages. “ Page admins can expect a […]
Read "Facebook: Friends’ Posts Trump Marketing Messages"
Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just […]
Read "Email Marketing Fairy Tales"
Award-winning ads can teach us a lot about what works and what doesn’t when it comes to marketing. That’s why we’ve been looking at some exceptional ones and extracting important lessons from them. This last ad we’ll cover won four International Advertising Bureau’s MIXX Awards and an AdWeek Buzz Award. HBO and Campfire Tell a […]
Read "Get Your Audience Excited: How To Really Wow Them"
For your email subscribers to respond to your emails, you have to send the content they want. This does not entirely depend on you writing good content. It also depends on attracting the right subscribers. Not more subscribers, you notice, but the right ones. Are you sending information that makes it clear who exactly your […]
Read "How To Parallel Slim Jim’s AWard-Winning Ad Results"
Email’s an effective way to market. But what makes an actual campaign effective? Here’s a hint: it’s not how big your list is or what time of day you send your emails. Two research firms surveyed small, medium and large businesses about their email marketing to determine the most effective tactics for a good email […]
Read "Two Keys To Email Success: Relevance And Segmenting"
It’s the last-minute sales pitch: “Wait! Don’t go! Don’t leave without signing up!” And it often shows up on sign up forms – that pop up in a new window when you try to leave a website. If you’ve encountered the needy exit pop up, you already know how annoying it is. Here’s why you […]
Read "Bad Practice: “Are You Sure You Want To Leave Before Reading This Post?”"
“ Good ideas executed badly will not bring you the results you’re looking for. It’s wise to keep tabs on what your subscribers are doing. If you look at your stats and see some subscribers aren’t clicking on your links or even opening your emails, it’s time to take action. We’ve talked before about how […]
Read "Is This Mistake Landing Your Emails In Spam?"
2012 saw a huge increase in the number of apps and integrations available to AWeber users. And there’s something for everyone. Whether you need to market with ecommerce, social media, membership platforms, videos or landing pages – there’s something to help you out. Today we’ll look at the best apps to help you save time […]
Read "24 Apps That Can Help Your Business Grow"
The tale is a familiar one: an organization that has information that will be valuable and relevant to their audience, but they have trouble actually reaching that audience. Such was the problem for Jo Walters, Membership Engagement Coordinator of University of Sussex Students’ Union. The Union wanted to start building a relationship with the new […]
Read "How One Organization Connected With Their Audience Through Email"