Inbox Ideas | Email Marketing Tips by AWeber

Dear Email Subscriber: Remember Me?

by Marc Kline on November 6th, 2007

Sometimes we have to wonder what causes a subscriber to delete our messages instead of reading them. Maybe they don’t connect with the reader’s interests. Or, maybe they’ve gone with a competitor and just haven’t unsubscribed yet.

There are several reasons we can guess at, but few are more troublesome than the idea of the subscriber simply not recognizing the sender or the fact that they’d requested information in the first place.

It’s frustrating, and it seems to happen all to commonly. Fortunately, it’s easily preventable. Let’s take at easy-to-implement ways to ensure your subscribers remember you and their subscription to your campaigns.

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Split Testing: Interpreting An Example

by Justin Premick on November 8th, 2006

We talked about split testing a while back. However, I didn’t have a sample split test to refer you to at the time.

So, I went back and found one. Let’s take a look at a split test, what was varied, and what we might infer from our results.

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What Do Subscribers Expect from You?

by Justin Premick on August 3rd, 2006

Consistency is something that we all lean on, from the time we wake up to the time we go to sleep. When my alarm clock goes off, I hit the snooze button and it consistently reminds me to get up exactly 10 minutes later. I turn the left-hand knob on my shower, and hot water comes out of the faucet.

If my alarm doesn’t go off again after I hit the snooze button or if my faucet won’t give me hot water, it throws me off. It doesn’t necessarily ruin my day, of course, but it does remind me how reliant we are on routine and how disruptions in that routine aren’t usually welcome.

And just what does this have to do with your email marketing campaigns?

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