strategy - Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

3 Affiliate Email Marketing Ideas

by Justin Premick on February 28th, 2008

Just got back from Affiliate Summit in Las Vegas.

It was a great event, from all of the affiliate marketers and AWeber users we met to the keynote by Jason Calacanis about the need for affiliates to create additional value for visitors instead of simply replicating company-provided sites and resources.

(Example for our own affiliates: use our posts here as a starting point to write a reaction piece, or if you use AWeber, do a self-case study about how you’ve built and optimized your own email marketing campaign with us).

I didn’t hear as much talk as I’d like about how affiliates can more successfully market by email. So let’s talk about it here!

Continue reading “3 Affiliate Email Marketing Ideas”

Comments: 12

Tags: content ideas, strategy

Are These Email Messages Missing From Your Inbox?

by Marc Kline on February 7th, 2008

If you aren’t sending a continuous campaign of emails using the feature available to you, there certainly may be messages you should be sending to subscribers that you aren’t. So, we just recently posted on why email marketers nearly always should use both follow ups and newsletters for their campaigns.

What I’d like to point out today are some of the email messages you may be missing from your own inbox that should be there.

Continue reading “Are These Email Messages Missing From Your Inbox?”

Comments: 5

Tags: strategy

Better Results Using Both Newsletters and Follow Ups

by Marc Kline on January 29th, 2008

Around the web and in conversation with ambitious new email marketers, we often hear of our company cited as either an “autoresponder” or an “email newsletter” service.

You say “toe-may-toh” I say “toe-mah-toh”, right?

Well, we often describe our service as a “permission only email marketing solution”, because autoresponders and newsletters are only two of the many features we offer. With that said, we’re not overly concerned about how our service is referred to.

What we are concerned about is how this limited perception sometimes holds back many new and even some experienced email marketers from reaching their campaigns’ potential.

Continue reading “Better Results Using Both Newsletters and Follow Ups”

Comments: 8

Tags: scheduling, strategy

Email Marketing Calendars: Let’s Get Planning

by Justin Premick on January 16th, 2008

This is the second post in a series; you may want to read the first post on why email marketing calendars matter before reading this one.

Do you feel like you’re constantly working at the last minute to get an email out to your subscribers?

Many publishers just like you often fall behind on their email marketing campaigns. You’re focused on getting a new product ready to go to market, or improving an existing one, or working on any one of a mountain of other important areas of your business.

Your sending frequency falters, and when the realization sets in that you haven’t emailed your list in a while, you rush to get an email newsletter out to it.

Continue reading “Email Marketing Calendars: Let’s Get Planning”

Comments: 5

Tags: marketing calendar, strategy

Email Marketing Calendars, Part 1: Why You Need One

by Justin Premick on January 4th, 2008

I’m sure that by now you’ve watched, read and heard a lot of people making the typical New Year’s resolutions — lose weight, read more books, learn a certain new skill, visit that vacation spot they’ve been talking about for 5 years now…

There’s one problem with these resolutions: the things we need to do to stick to them start taking up more and more of our time as we go… and most people eventually abandon their resolutions.

Today, I’d like to suggest a resolution that I think you can keep… because once you get going with it, it gets even easier over time, and it carries a few benefits that can significantly improve your email campaigns’ effectiveness and profitability.

Continue reading “Email Marketing Calendars, Part 1: Why You Need One”

Comments: 17

Tags: marketing calendar, strategy

5 New Years Resolutions for Email Marketers

by Marc Kline on December 18th, 2007

Hard as it is for many of us to believe, 2008 is right around the corner, and we may be thinking of some of those annual New Years resolutions we make and would like to keep.

These resolutions could provide a timely opportunity for our businesses — a kick in the butt to move some ideas sitting on the back burner up to the front where we can act on them.

This year, improving our email marketing campaigns could be one of the best things we can do for businesses, so let’s take a look at a few achievable goals we can work on.

Continue reading “5 New Years Resolutions for Email Marketers”

Comments: 1

Tags: marketing calendar, strategy

AWeber’s Sean Cohen Interviewed at Recognized Expert

by Justin Premick on November 30th, 2007

Setting up your first email campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal customers?

Our own Sean Cohen turned up on the Recognized Expert Marketing Show last week with plenty of great advice for budding — and established — businesses.

Continue reading “AWeber’s Sean Cohen Interviewed at Recognized Expert”

Comments: Leave a comment

Tags: content ideas, list building, split testing, strategy

Holiday Marketing Tip: Don’t Send Pointless Greetings!

by Justin Premick on November 28th, 2007

Can sending a “Happy New Year” or “Merry Christmas” greeting hurt your email deliverability?

Earlier this week, I was talking with Tom (our founder) about the holiday marketing tips we posted recently, and we got to talking about the email habits of both publishers and subscribers around this time of year.

There’s something that thousands of businesses (and in my experience, especially small businesses) do on holidays that brings you little benefit while making it harder to get your email through. Plus it potentially hurts other areas of your email marketing and your business as a whole.

So what is it?

Continue reading “Holiday Marketing Tip: Don’t Send Pointless Greetings!”

Comments: 32

Tags: holiday marketing, marketing calendar, relevance, strategy

5 Holiday Marketing Tips to Beat a Slow Season

by Justin Premick on November 16th, 2007

Gift Boxes According to the National Retail Foundation, holiday shopping for this year is set to increase, but only by a modest 4%. Just about every other report or story I’ve read about this holiday season has suggested it won’t be a good one.

As other direct and indirect competitors vie for your subscribers’ pocketbooks, how are you going to make sure your business isn’t left holding a lump of coal?

Continue reading “5 Holiday Marketing Tips to Beat a Slow Season”

Comments: 21

Tags: content ideas, holiday marketing, strategy

Comment Spotlight: Postal Addresses In Your Emails

by Justin Premick on October 10th, 2007

From time to time comments on the blog are worth discussing with everyone in a new post.

During a recent critique of a post-purchase marketing email, Phyllis asked:

As a home-based business, I am hesitant to automatically include my physical address in all emails. I have had several experiences with fraudulent emails from people claiming to want to buy one or more of my paintings[...] I would not have been happy to have these people automatically know my address because it was in my signature block.

Do you feel that even with a home-based business, there should always be an address included in the signature block and that I’m jeopardizing my business otherwise?

She’s certainly not alone in asking this. Many other small business owners have voiced the same concern to me over the years. So let’s talk about it…

Continue reading “Comment Spotlight: Postal Addresses In Your Emails”

Comments: 28

Tags: Email Deliverability, strategy

« Previous Entries Next Entries »