Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did [...]

As a small business owner, you probably understand that getting customers to engage with your email campaign is a big factor in its effectiveness. How do you design a campaign that your customers will want to read regularly? There’s one key word in that sentence: Design. If you’ve been sending plain text emails to your [...]

A few months ago, we asked you to think about how email marketing can help your business. Some of you may have breezed through that worksheet; you have a good grasp on what you’re doing and what you want to accomplish (if not, go start with that one now). You’re at the point in your [...]

Some experts will tell you that email deliverability is based on what you write in your subject lines or how you design your messages. In reality, deliverability is more involved than that. Deliverability is increasingly influenced by how your readers engage with your emails: Do they open your messages or delete them as soon as [...]

Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems. So let’s take a look at a [...]

This is a guest post by Brian Whalley, a marketing manager at HubSpot. HubSpot is an inbound marketing software company based in Cambridge, MA. Email marketing and social media are two platforms for spreading your company’s message and products across the web. One of the toughest questions about social media as it grows and starts [...]

When you deliver exactly what subscribers are expecting, you keep them comfortable, giving them a positive experience with your brand. Therefore, it’s important to make sure their expectations match what you plan to deliver. You can start setting the right expectations for your campaign from the get-go, during the sign up process. But have you [...]

While you’re pushing forward with your head down, trying to build and market your business, time is flying. Things are changing. If you’re marketing with email, the industry is shifting. What worked last year may not work this year. So what better way to find out how to move forward than asking experts in the [...]

Small- and midsized-business marketers recognize the importance of helping prospects solve problems. And they know that quality content leads to more sales. But when you’re wearing a half-dozen hats, as many SMB execs and marketers do, disseminating that content can be as challenging as developing it. Fortunately, more marketers are rising to the occasion, according [...]

A little while back we interviewed an AWesome customer of ours, Keith at the Wine School of Philadelphia, to spotlight his business and talk about how he uses AWeber. Well, it didn’t take us long to find another AWesome customer to spotlight — SEER Interactive. How SEER’s Adam And Mark Use AWeber SEER Interactive is [...]