Think of an old-fashioned, friendly neighborhood shop. Customers come in to chat, they ask for recommendations, and they loyally purchase again and again. They trust the shopkeeper. They’ve bought there before, they’re comfortable there and they know their payment information is kept safe. If you’re establishing the same dynamic of trust with your email subscribers, [...]

We’ve talked about him before and recognized he has good ideas, and now he has something new to share. Tim Carter, the owner of AsktheBuilder, recently tried a different method to grow his list and is willing to share what he found. Carter teaches his audience how to complete construction projects using videos. These videos [...]

It’s 2012, email marketers, so time to get “mocial!” That hybrid between social and mobile marketing is becoming more than a buzz word these days. Top Internet marketers advise others to focus on integrating social media and email, get mobile friendly and, of course, continue to provide stellar content. So, how do you plan to [...]

“Content is certainly the name of the game in digital marketing today,” states Alisa Leonard of iCrossing on ClickZ. But where do you get ideas for good content? How do you determine what’s worth sharing? Such is the question that Rachel Acquaviva, Office Supervisor of CONCERN – Southeast Region faced when launching the email marketing [...]

As a business owner, or someone about to launch a business, you’re pretty busy. You may not have the time to check and make sure you’re doing everything you can to successfully promote and sell. And that’s why we want to help. Fortunately, there are a lot of other people that want to help as [...]

Often you’ll ask subscribers to whitelist your email address so your valuable messages do not end up filtered. This takes a bit of work and know-how though, so you will only get a small number of subscribers who will do this for you. Here’s a method that helps you effortlessly get whitelisted while increasing your [...]

Valeria Maltoni is the founder and principal of Conversation Agent, where she works with organizations ranging from Fortune 500 companies to startups, and writes one of the top 30 marketing blogs worldwide as ranked by the AdAge Power150. We caught up with Valeria between her frequent speaking gigs to talk about relationship marketing, how to [...]

Postal mail isn’t doing so hot these days. Handwritten letters are becoming a thing of the past. But does that mean features of a physical letter should be discarded as well? For example, the Johnson Box that Frank Johnson created in 1941, which is a brief synopsis of what to expect in the letter. And [...]

We’re happy that email marketing is naturally green. On the other hand, almost 10,000 pieces of postal mail advertisements are printed, shipped, delivered and disposed of every 3 seconds just in the U.S. Email marketing is already a step in the right direction for helping our planet. This Earth Day, we wanted to go over [...]

Jackson Coffee Company, a coffee shop in Jackson, MI, has won “Best of Jackson” four years in a row without ever asking their customers to vote for them. And they beat out national chains like Starbucks and McCafe. How do they do it? Effective email marketing mixed with a strategic social media presence helps Jackson [...]