Effective Welcome Email Example: SlideShare
by Justin Premick on September 23rd, 2008Have you taken a look at your welcome email lately? Does it…
- Thank people for joining?
- Point them to helpful resources, such as an article, FAQ or product/service tour?
- Tell them how to connect/get in touch with you, and encourage them to do so?
- Anything at all? (Do you have a welcome email?)
I was reminded of the importance of a good welcome email last week after signing up with SlideShare to post the slides of my Podcasting and Email Newsletters presentation.
Shortly after signing up and confirming my registration, I received an email welcoming me to SlideShare. And I was impressed.
Their welcome email does a lot of great things that we can all learn from and apply to our email marketing campaigns.
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Comments: 21
The Ugly Truth About Buying Email Lists
by Justin Premick on July 29th, 2008Experience, as the saying goes, is the best teacher.
Unfortunately, sometimes that experience is really painful.
This is never more true than when a well-intentioned business, eager to grow, gets suckered into a “quick fix” by someone offering them an inexpensive “shortcut” to building their email list.
I recently came across an example of someone who learned a hard lesson about email marketing, list-building and email deliverability…
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Comments: 27
Create Relevant Emails, Step 1: What Are Your Subscribers Doing?
by Justin Premick on June 27th, 2008In a recent comparison of email campaigns at Amazon and Barnes & Noble, I noted two key questions you need to ask in order to create more relevant emails:
- What Are My Subscribers Doing?
- What Do Those Actions Mean?
Simple, right?
And yet many businesses do not have any idea what their email subscribers’ wants, needs and interests really are. Of those who have an idea, most don’t know how those wants, needs and interests differ from subscriber to subscriber.
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Comments: 4
6 Social Networking Tactics for Email Marketers
by Marc Kline on June 20th, 2008There are plenty of people writing about how to leverage social networks for profit, so I won’t waste your time rehashing them.
Instead, I’d like to share some tips about what I know best - email marketing - and some ways to bridge some social networking tactics to your campaigns that can make a real difference in the results you see at the end of the day.
Take a look and see if you can implement some or all of them to your campaign today.
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Comments: 29
Do Readers Love Your Emails?
by Justin Premick on June 19th, 2008In last week’s email relevance webinar, I gave an example of a company that does quite well at using customer behavior to create more relevant emails: Amazon.
Then, this week I stumbled across this post by Jon Dale comparing Amazon’s email campaigns with those of another major bookseller, Barnes & Noble.
He makes a useful comparison of the two companies’ email practices that I’d like to expand on and share with you.
Continue reading “Do Readers Love Your Emails?”
Comments: 15
Email Marketing: Not Such a Blast?
by Justin Premick on June 4th, 2008One of the great joys of participating in this blog is interacting with people who approach email marketing ethically.
I love not having to continually remind you that opt in email marketing campaigns is more effective and rewarding than sending spam. We share a common “opt in” mindset that lets us move on to more useful conversations about how to increase the effectiveness of your campaigns.
Unfortunately, not everyone out there is as committed to that mindset, and it shows in the language they use when talking about email marketing.
When that language starts to creep into the vernacular of ethical marketers (as it sometimes does), otherwise good businesses sound like spammers.
It’s time we take a step back, look at some of the inappropriate email terms that are getting thrown around out there, and see if we can’t come up with some better lingo.
Let’s start with one of the most-abused terms…
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Comments: 32
Do Others’ Poor Email Practices Hurt You?
by Justin Premick on May 28th, 2008If I heard it once as a kid, I heard it a hundred times: "You’re known by the company you keep."
Lately I wonder if as email marketers, and as companies with a web presence, we don’t give enough thought to this, and how it affects how our subscribers perceive us (and how they treat our messages).
The online actions of other businesses, who may not have any association with you, can give you — can give all of us — a bad name.
It’s up to us to make sure that your visitors and subscribers know how you differ from the “bad apples” — because otherwise, you may suffer the consequences of someone else’s poor email marketing practices.
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Comments: 20
Podcast Interview: Talking Email and Affiliate Marketing
by Justin Premick on March 14th, 2008Recently I had the pleasure of meeting and talking with AWeber user and affiliate marketer Andrew Wee at the Affiliate Summit in Las Vegas.
Andrew asked me to join him on his podcast to discuss AWeber and more affiliate email marketing ideas.
So this week, we chatted for an hour or so about email marketing, deliverability and how affiliate marketers can incorporate email into their marketing mix.
The audio from our discussion is now live on his site.
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Live Seminar: Split Testing Emails and Web Forms
by Marc Kline on March 13th, 2008
Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present.
We wonder things like if one call to action might promote more clicks than another, or if a message with subject A might get more opens than one with subject B.
Well, what they say is true: you’ll never know until you try. And yet, split testing - the best way to experiment and obtain information that helps us to optimize our campaigns - is an underutilized tool in email marketing, especially by those relatively new to email marketing.
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Comments: 5
3 Affiliate Email Marketing Ideas
by Justin Premick on February 28th, 2008Just got back from Affiliate Summit in Las Vegas.
It was a great event, from all of the affiliate marketers and AWeber users we met to the keynote by Jason Calacanis about the need for affiliates to create additional value for visitors instead of simply replicating company-provided sites and resources.
I didn’t hear as much talk as I’d like about how affiliates can more successfully market by email. So let’s talk about it here!
Continue reading “3 Affiliate Email Marketing Ideas”
Comments: 12
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