(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject [...]
Read "Video In Email: Exposure For Something And Clicks For Free"
In America, Thanksgiving makes us think of fall, family, football and, of course, a big holiday meal with turkey and all the trimmings. But this Thanksgiving, no matter where you are, heed our warning – stay away from “stuffing!” We’re talking about email “stuffing,” of course – when you try to cram way too much [...]
Read "Leave The Stuffing In The Turkey: Why You Shouldn’t Overstuff Your Emails"
There are a lot of people online who want to donate to your organization, especially during the holidays. So no matter how busy you get this time of year, it’s important to keep your nonprofit visible. Here’s what I had to learn the hard way. Big Mistake. Huge. Before joining the AWeber team in September, [...]
Read "Holiday Marketing For A Nonprofit? Don’t Neglect Your Online Presence"
Our summer intern, Nick Randazzo, picked up some solid tips on list building at conferences while he was here. He’s back at school, but still sharing what he’s learned: A great way to meet potential subscribers is at industry-based events like workshops, trade shows or conferences. These events are the perfect opportunity to show people [...]
Read "3 Ways to Get Subscribers at Conferences"
Mangled, mutilated templates. Spelling mistakes straight out of your worst nightmares. Untimely messaging. The horror! We see a lot of emails come through our inboxes. And we’ve seen a lot of frightening things in some of those emails. Want to hear a good horror story for Halloween? Then watch these frightening tales of the scariest [...]
Read "The Scariest Things AWeber Has Seen In Emails"
Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just [...]
Read "Email Marketing Fairy Tales"
Have you been working with Constant Contact, MailChimp or Feedburner but admiring AWeber from afar? It’s time for you to come on over and check us out for yourself! And there’s no better time than right now. We have a brand new import process that makes it so easy to move your subscribers into AWeber, [...]
Read "How To Move Your Email Marketing To AWeber"
People respond to stories – stories about you, stories about them, stories about the world around them. Data can tell a compact and highly shareable story if it’s presented the right way. Infographics offer a clean, readable and fun venue for showcasing your visual story – plus, they’re pretty popular right now. But not every [...]
Read "Free Infographic Resources For Your Business"
Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn’t positive, do not try to make a sale. Take the recent government shutdown, for example. Everyone is hearing about it, discussing it and [...]
Read "Email Strategy: When The Government Shuts Down"
So you’ve decided it’s time to bring your business to social media. Like many people wanting to try something new, you’re probably unsure where to start. And with so many social media sites calling for your attention, and new ones popping up all the time, it can be overwhelming to pick one and figure out [...]
Read "Take Your Business to Social Media: Download the Free Guide"