Email Autoresponders and The Trouble With the “Best” Time to Send
by Justin Premick on June 15th, 2009Ever wondered: “what’s the ‘best’ day and time to send an email?”
If so, you’re not alone. It’s one of the most popular questions about email marketing. It has spawned innumerable studies over the years, and we hear it at AWeber almost every day.
There’s just one problem:
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Comments: 22
Create Subscriber Expectations Over Time
by Justin Premick on May 27th, 2009This is #3 in series of posts on subscriber expectations. Previous articles here: Part 1, Part 2.
As discussed recently, properly setting expectations for subscribers before they sign up and immediately after they do so helps you deliver the kind of better experience that leads to more responsive, more deliverable email marketing campaigns.
But that subscriber experience doesn’t occur in just a single moment. And expectations can change over time.
How do you make sure the expectations you worked so hard to set in your opt-in form and on your thank you page don’t fade after subscribers have been on your list for a while?
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Comments: 5
Do You Respect Your Subscribers?
by Justin Premick on December 16th, 2008We often hear that email marketing is about building relationships. Build a relationship with subscribers, the mantra goes, and you’ll create customers for life.
Unfortunately, many email marketers don’t think about what it means to build a relationship with subscribers. They hear the mantra and believe they’re following it — but in practice they take subscribers for granted and treat them like wallets with email addresses.
Do you show your subscribers the respect they deserve?
Or do you overlook these areas of respect that help you build a quality subscriber relationship?
Continue reading “Do You Respect Your Subscribers?”
Comments: 27
Christmas Marketing Tips: What’s Your Goal?
by Justin Premick on November 13th, 2008I’m not sure whether it was the plastic trees in the supermarket, the snow we got here last week or the first “what do you want this year?” question I fielded last night, but at some point it became obvious: Christmas is just around the corner. Is your business ready?
Even with a sagging global economy, sales during this coming season are expected to rise slightly over last year.
Of course, to get your share of the Christmas action, you’ll want to pull out all the stops in your marketing.
So where do you start?
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Comments: 16
Effective Welcome Email Example: SlideShare
by Justin Premick on September 23rd, 2008Have you taken a look at your welcome email lately? Does it…
- Thank people for joining?
- Point them to helpful resources, such as an article, FAQ or product/service tour?
- Tell them how to connect/get in touch with you, and encourage them to do so?
- Anything at all? (Do you have a welcome email?)
I was reminded of the importance of a good welcome email last week after signing up with SlideShare to post the slides of my Podcasting and Email Newsletters presentation.
Shortly after signing up and confirming my registration, I received an email welcoming me to SlideShare. And I was impressed.
Their welcome email does a lot of great things that we can all learn from and apply to our email marketing campaigns.
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The Ugly Truth About Buying Email Lists
by Justin Premick on July 29th, 2008Experience, as the saying goes, is the best teacher.
Unfortunately, sometimes that experience is really painful.
This is never more true than when a well-intentioned business, eager to grow, gets suckered into a “quick fix” by someone offering them an inexpensive “shortcut” to building their email list.
I recently came across an example of someone who learned a hard lesson about email marketing, list-building and email deliverability…
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Comments: 32
Create Relevant Emails: What Are Your Subscribers Doing?
by Justin Premick on June 27th, 2008In a recent comparison of email campaigns at Amazon and Barnes & Noble, I noted two key questions you need to ask in order to create more relevant emails:
- What Are My Subscribers Doing?
- What Do Those Actions Mean?
Simple, right?
And yet many businesses do not have any idea what their email subscribers’ wants, needs and interests really are. Of those who have an idea, most don’t know how those wants, needs and interests differ from subscriber to subscriber.
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6 Social Networking Tactics for Email Marketers
by Marc Kline on June 20th, 2008There are plenty of people writing about how to leverage social networks for profit, so I won’t waste your time rehashing them.
Instead, I’d like to share some tips about what I know best - email marketing - and some ways to bridge some social networking tactics to your campaigns that can make a real difference in the results you see at the end of the day.
Take a look and see if you can implement some or all of them to your campaign today.
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Comments: 45
Do Readers Love Your Emails?
by Justin Premick on June 19th, 2008
In last week’s email relevance webinar, I gave an example of a company that does quite well at using customer behavior to create more relevant emails: Amazon.
Then, this week I stumbled across this post by Jon Dale comparing Amazon’s email campaigns with those of another major bookseller, Barnes & Noble.
He makes a useful comparison of the two companies’ email practices that I’d like to expand on and share with you.
Continue reading “Do Readers Love Your Emails?”
Comments: 16
Email Marketing: Not Such a Blast?
by Justin Premick on June 4th, 2008One of the great joys of participating in this blog is interacting with people who approach email marketing ethically.
I love not having to continually remind you that opt in email marketing campaigns is more effective and rewarding than sending spam. We share a common “opt in” mindset that lets us move on to more useful conversations about how to increase the effectiveness of your campaigns.
Unfortunately, not everyone out there is as committed to that mindset, and it shows in the language they use when talking about email marketing.
When that language starts to creep into the vernacular of ethical marketers (as it sometimes does), otherwise good businesses sound like spammers.
It’s time we take a step back, look at some of the inappropriate email terms that are getting thrown around out there, and see if we can’t come up with some better lingo.
Let’s start with one of the most-abused terms…
Continue reading “Email Marketing: Not Such a Blast?”
Comments: 34
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