We’ve compared SMS text messaging and email marketing before, with advice on the best situations to use each. But mobile marketing involves more than just SMS. Thanks to smartphones, your mobile marketing can have a wider reach in a number of mobile channels across apps, location-based services, email, mobile search and more. Let’s take a [...]
Read "Mobile Marketing And Email: 4 Ways To Use Them Together"
This post was written by Mikita Mikado, the COO and Co-Founder of Quote Roller. As the result of one email, we have acquired 30% more paid users and increased our monthly revenue by 25%. How, you ask? Let’s Start With A Little Background… At the end of the last year, Quote Roller decided to switching [...]
Read "How We Got 300 More Paid Subscribers With A Single Email"
Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media [...]
Read "Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand"
It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, [...]
Read "Email & Social Media Marketing: The Powerful Pair"
Mmm… spam. Gmail’s got some tasty recipes to make with the email spam you receive. And it all started 35 years ago today. Today’s the 35th anniversary of the first spam email that ever got sent – to a list of about 300 people. Spam is still an email plague today. But consumers tend to [...]
Read "Email Spam Turns 35: How To Make Sure You’re Not Getting Marked As Spam!"
Imagine this: It’s your birthday. You check your email and see a message from your bank. “Happy Birthday from Capital One 360!” says the subject line. Lots of businesses send out birthday greeting to their customers, often with coupons or free offers. Hey, maybe the bank is giving my savings account some extra interest! Of [...]
Read "Have A Birthday Campaign? Don’t Make This Mistake!"
Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he [...]
Read "Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses"
In the spirit of March Madness, we pitted 8 online marketing channels against each other to find out which ones small business owners like best. Here’s how they voted, with our own expert analysis of the qualities that make each channel the better choice for marketing a small business. Here’s the final outcome: ROUND 1 [...]
Read "Online Marketing Face-Off: The Best Channels For Your Business"
Trying to grow your email list? Then it makes sense you’ll be happy when new people subscribe to your list. But here’s a tale from Corrina Gordon-Barnes of You Inspire Me of why you should also be happy when people unsubscribe… When I started my email list back in 2006, Penny was one of my [...]
Read "Identifying Your Target Audience: The Story Of Penny"
Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, [...]
Read "Are Longer Emails Better? Why Scrolling May Be Your Friend"