I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? [...]
Read "Do You Alienate Your Subscribers?"
“Always strive to provide service above and beyond what the average salesperson would give. It will help you build long-term relationships, trust, and referral business.” -Tom Hopkins, Help Scout. Customers leaving you? You might want to take a lesson in customer service from eFax. As AWeber’s Acquisition and Retention Specialist, I’m always for looking at [...]
Read "Don’t Lose Another Customer! One Big Tip To Inspire Loyalty"
Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages. “ Page admins can expect a [...]
Read "Facebook: Friends’ Posts Trump Marketing Messages"
A new year is a time to set some goals and try something different. And when it comes to marketing, there’s no better time than right now to plan for the year ahead. Maybe you’d like to develop new content to keep your email subscribers engaged and excited. Or you want to get your blog [...]
Read "Big Marketing Resolutions From Six Small Businesses Like Yours"
Did you know that 94% of small business owners consider online marketing very important to helping their business grow? But while many of you plan to increase your online marketing, 29% of you feel overwhelmed by all your efforts. If you’re feeling overwhelmed by online marketing, we’re here to help. We surveyed almost 1,500 of [...]
Read "Small Business In 2014: 4 ½ Things You Should Know"
(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject [...]
Read "Video In Email: Exposure For Something And Clicks For Free"
In America, Thanksgiving makes us think of fall, family, football and, of course, a big holiday meal with turkey and all the trimmings. But this Thanksgiving, no matter where you are, heed our warning – stay away from “stuffing!” We’re talking about email “stuffing,” of course – when you try to cram way too much [...]
Read "Leave The Stuffing In The Turkey: Why You Shouldn’t Overstuff Your Emails"
There are a lot of people online who want to donate to your organization, especially during the holidays. So no matter how busy you get this time of year, it’s important to keep your nonprofit visible. Here’s what I had to learn the hard way. Big Mistake. Huge. Before joining the AWeber team in September, [...]
Read "Holiday Marketing For A Nonprofit? Don’t Neglect Your Online Presence"
Our summer intern, Nick Randazzo, picked up some solid tips on list building at conferences while he was here. He’s back at school, but still sharing what he’s learned: A great way to meet potential subscribers is at industry-based events like workshops, trade shows or conferences. These events are the perfect opportunity to show people [...]
Read "3 Ways to Get Subscribers at Conferences"
Mangled, mutilated templates. Spelling mistakes straight out of your worst nightmares. Untimely messaging. The horror! We see a lot of emails come through our inboxes. And we’ve seen a lot of frightening things in some of those emails. Want to hear a good horror story for Halloween? Then watch these frightening tales of the scariest [...]
Read "The Scariest Things AWeber Has Seen In Emails"