strategy Articles

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Mobile Marketing And Email: 4 Ways To Use Them Together

Posted by Rebekah Henson on 05/20/2013

We’ve compared SMS text messaging and email marketing before, with advice on the best situations to use each. But mobile marketing involves more than just SMS. Thanks to smartphones, your mobile marketing can have a wider reach in a number of mobile channels across apps, location-based services, email, mobile search and more. Let’s take a [...]


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How We Got 300 More Paid Subscribers With A Single Email

Posted by Mikita Mikado on 05/16/2013

This post was written by Mikita Mikado, the COO and Co-Founder of Quote Roller. As the result of one email, we have acquired 30% more paid users and increased our monthly revenue by 25%. How, you ask? Let’s Start With A Little Background… At the end of the last year, Quote Roller decided to switching [...]


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Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand

Posted by Rebekah Henson on 05/13/2013

Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media [...]


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Email & Social Media Marketing: The Powerful Pair

Posted by Hunter Boyle on 05/08/2013

It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, [...]


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Email Spam Turns 35: How To Make Sure You’re Not Getting Marked As Spam!

Posted by Rebekah Henson on 05/03/2013

Mmm… spam. Gmail’s got some tasty recipes to make with the email spam you receive. And it all started 35 years ago today. Today’s the 35th anniversary of the first spam email that ever got sent – to a list of about 300 people. Spam is still an email plague today. But consumers tend to [...]


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Have A Birthday Campaign? Don’t Make This Mistake!

Posted by Rebekah Henson on 05/02/2013

Imagine this: It’s your birthday. You check your email and see a message from your bank. “Happy Birthday from Capital One 360!” says the subject line. Lots of businesses send out birthday greeting to their customers, often with coupons or free offers. Hey, maybe the bank is giving my savings account some extra interest! Of [...]


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Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses

Posted by Crystal Gouldey on 04/25/2013

Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he [...]


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Online Marketing Face-Off: The Best Channels For Your Business

Posted by Rebekah Henson on 04/15/2013

In the spirit of March Madness, we pitted 8 online marketing channels against each other to find out which ones small business owners like best. Here’s how they voted, with our own expert analysis of the qualities that make each channel the better choice for marketing a small business. Here’s the final outcome: ROUND 1 [...]


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Identifying Your Target Audience: The Story Of Penny

Posted by Corrina Gordon-Barnes on 04/11/2013

Trying to grow your email list? Then it makes sense you’ll be happy when new people subscribe to your list. But here’s a tale from Corrina Gordon-Barnes of You Inspire Me of why you should also be happy when people unsubscribe… When I started my email list back in 2006, Penny was one of my [...]


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Are Longer Emails Better? Why Scrolling May Be Your Friend

Posted by Crystal Gouldey on 04/03/2013

Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, [...]


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