“How can someone read an email without opening it?” No, it’s not a Zen koan. It’s a common question that we get from customers, because it happens. The fact is, people read your emails, but you don’t get a record of them opening the email. So how does this happen? It has to do with […]
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Today’s youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations. To sell to them, it’s important to speak their language. This year’s scholarship contest included a survey asking teens about the social networks and technology they use to communicate daily. […]
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Is email dead? It’s a question that comes up a lot, and most people would argue that email is going strong. But what do teens think? They’re the up-and-coming generation, and their habits may influence future trends in communication, so we should know where email fits into that. Earlier this year, we offered a scholarship […]
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