Setting up your first email campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal customers?

Our own Sean Cohen turned up on the Recognized Expert Marketing Show last week with plenty of great advice for budding — and established — businesses.

Listen to Sean’s Email Marketing Advice

In this 34-minute interview, Sean talks to host Bob Sommers about:

Where to Get Message Ideas and Content

Keys to Getting More Subscribers Ethically

How Split-Testing Can Help You Grow Your List Faster

Text vs. HTML: Does It Really Affect Deliverability?

Listen To The Half-Hour Interview

Interesting conversation going on over at Copyblogger where Brian Clark is talking about calls to action.

He points to a MarketingSherpa test that suggests that using the word “click” — as in “click here” or “click to continue” — can boost response.

You can make a lot of arguments for or against using that specific wording (and people appear to be doing so in the comments).

But what stood out to me as the real lesson is…

Click to Find Out!

I brought up the topic of split testing a while back. However, I
didn’t have a sample split test to refer you to at the time.

So, I went back and found an example. Let’s take a look at a split
test, what was varied, and what we might infer from our results.

It’s common for our support team to get questions such as…

* Which of our HTML message templates is the “best” (or the most popular)?
* Do plain text messages convert better than HTML ones?
* Will a short message or a long one get a better click-through rate?
* What subject lines get the best open rates?