Get More Subscribers With These 3 Popup Form Split Tests
by Justin Premick on October 9th, 2008Do you use popup forms to collect subscribers faster and kick-start your email marketing campaign?
While they’re not always the right solution for all sites, some businesses have found they can increase opt-in rates significantly by adding popup forms.
Of course, getting the best results from your popup (just like any other aspect of your campaign) requires testing.
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7 Split Tests You Can Implement Today
by Justin Premick on June 10th, 2008How many times have you heard “you should test to see what works best for you” or something to that effect? Probably too many to count, right?
The reason you hear it so often is because when it comes to email marketing (as well as any other marketing channel), testing separates the pros from the Joes.
It’s one thing to think we know what works best, but when we apply a little bit of scientific method to our marketing, we not only find out for sure, we learn more about our visitors and subscribers — and that helps us predict more accurately what will work in the future.
The challenge for a lot of people (including us at AWeber) is deciding what to test. There are simply so many small changes we can make to our forms, messages and other parts of our campaigns, that it’s easy to get stuck on deciding where to start.
So, to help you get started with split testing (or to get back into it if you’ve gotten complacent and stopped testing regularly), here are seven split tests you can run on your website to get and retain more subscribers, lower spam complaints, and increase response.
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Do Buttons Get Clicked More Than Text Links?
by Justin Premick on March 25th, 2008
Many of our readers have already signed up to the live seminar on split testing that we announced last week.
But even if you can’t make it, you’re probably interested in learning more about split testing now, right?
Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.
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Comments: 27
Live Seminar: Split Testing Emails and Web Forms
by Marc Kline on March 13th, 2008
Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present.
We wonder things like if one call to action might promote more clicks than another, or if a message with subject A might get more opens than one with subject B.
Well, what they say is true: you’ll never know until you try. And yet, split testing - the best way to experiment and obtain information that helps us to optimize our campaigns - is an underutilized tool in email marketing, especially by those relatively new to email marketing.
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AWeber’s Sean Cohen Interviewed at Recognized Expert
by Justin Premick on November 30th, 2007
Setting up your first email campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal customers?
Our own Sean Cohen turned up on the Recognized Expert Marketing Show last week with plenty of great advice for budding — and established — businesses.
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Split Testing: Interpreting An Example
by Justin Premick on November 8th, 2006We talked about split testing a while back. However, I didn’t have a sample split test to refer you to at the time.
So, I went back and found one. Let’s take a look at a split test, what was varied, and what we might infer from our results.
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Comments: 8
Why Split Test Your Messages?
by Justin Premick on August 21st, 2006It’s common for our support team to get questions such as…
- Which of our HTML email templates is the “best” (or the most popular)?
- Do plain text emails convert better than HTML ones?
- Will a short email or a long one get a better click-through rate?
- What subject lines get the best open rates?
Ultimately, this type of question can only be answered one way:
It varies from customer to customer, and you’ll want to perform your own tests to determine what’s best for your list.
Some people don’t like to hear this.
Continue reading “Why Split Test Your Messages?”
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