split testing Articles

LeadPages

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Posted by Hunter Boyle on 07/02/2014

To grow your email audience, you need to know about landing page optimization. Check out these testing tips, takeaways and suggestions from Clay Collins of LeadPages.


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How Split Testing Your CTA Will Boost Your Business

Posted by Katie Pilot on 06/17/2014

What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something.


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How to Get Higher Email Opens By Split Testing Subject Lines

Posted by Katie Pilot on 06/05/2014

Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once […]


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How Split Testing Sign Up Forms Gets You More Subscribers

Posted by Katie Pilot on 05/30/2014

Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the opportunity to compare two different variations of the same element in your online marketing to see what […]


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Split Testing Tips For Small Businesses

Posted by Josh Krafchin on 06/17/2013

This post was written by Josh Krafchin of CleverZebo. It ain’t easy being a growing business who wants to split (A/B) test. It’s so important to do – it’s how you find out what offers and approaches your audience responds to. But there’s so little time to learn how. So we tried to answer all […]


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Email Testing – 3 Greatest Hits from WhichTestWon.com

Posted by Hunter Boyle on 09/27/2012

This guest post is from Justin Rondeau, editor and evangelist for WhichTestWon.com. We asked him to share three of his favorite email tests from his site’s research library. Take it away, Justin … Optimizing your email campaigns is absolutely crucial and something that is made fairly easy by email service providers. But one of the […]


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The Email Design Strategy That Gets 215% More Clicks

Posted by Crystal Gouldey on 09/13/2012

How do you know your emails are performing optimally? Are you happy with the amount of open and click-throughs you are getting? Truth is, you won’t know if you’re getting the most you can out of your email marketing unless you do some tests. And you might find all you need is a new look […]


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Email Design Tips from the Good Ol’ Fashioned Letter

Posted by Crystal Gouldey on 04/25/2012

Postal mail isn’t doing so hot these days. Handwritten letters are becoming a thing of the past. But does that mean features of a physical letter should be discarded as well? For example, the Johnson Box that Frank Johnson created in 1941, which is a brief synopsis of what to expect in the letter. And […]


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Test Results: How to Quadruple Your Opt In Rate

Posted by Justin Premick on 04/11/2012

If you’ve been doing email marketing for over a week, you’ve probably heard all about split testing: why you should, easy split tests you can implement today, split testing your web forms and calls to action, and so on. If people liked email as much as they like cats, “test it!” would be our “I […]


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How Your Baby Booty Integrates AWeber and Unbounce

Posted by Crystal Gouldey on 01/16/2012

You may have heard about the Unbounce app, which was introduced some time ago. For those that were already using Unbounce, this was great news. But for those that were not familiar with Unbounce, and perhaps maybe still not, it may not be as obvious why this is so awesome. How do real people use […]


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