Comcast Added to Feedback Loop System
by Marc Kline on April 23rd, 2008
Since our messages’ relevance to subscribers is crucial to the deliverability of our messages, knowing how they respond to them is important.
Opens and clicks tell us some things, like the rate at which our subscribers positively respond to messages. But at best, that’s only half of the story.
That’s why we’re glad to be a part of Comcast’s new feedback loop system.
Comments: 2Spam Complaints: How Many Is Too Many?
by Marc Kline on November 29th, 2007
With some things in life, what is “too much” is quite clear.
Last week, we might have had too much turkey or sweet potatoes, or in the ensuing weeks we might go over our holiday spending budgets. When we hit the scales or balance our checkbooks, we know whether or not we went overboard.
Still, in other cases, we need some guidance on the matter. For instance, if we receive too many spam complaints from subscribers, the deliverability of our messages can really suffer.
But how do we know when we’ve received too many of these?
Comments: 18Do Your Post-Purchase Emails Alienate Customers?
by Justin Premick on November 12th, 2007
It happens all too frequently.
A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase contact.
Do they use it to provide more value? To reinforce the buying decision? Show the customer how the purchased product is even more valuable than they thought?
Nope.
Comments: 13Live Video Seminar: Avoiding the SPAM Folder
by Marc Kline on November 5th, 2007The response to last Thursday’s seminar on blogging was fantastic, and we received lots of positive feedback. Here are just a couple of the comments we received in the post-seminar survey:
[The webinar] has given me the extra confidence to go ahead and set up the blog I keep talking about.
I’m surprised that this was so good. Real help for the listeners / not just a sales ploy for AWeber.
Our Education Team is here with the primary goal of helping small businesses build their marketing campaigns, so hearing comments like these is gratifying because it let’s us know we’re on the right path.
More Free, Timely Help For Businesses
We could have rested on our laurels for a few days basking in the success of seminars passed, but instead we went right back to the drawing board and have scheduled our next free live video seminar:
Comments: 10How Gmail Fights Spam
by Justin Premick on October 31st, 2007
Stumbled across this yesterday: Google Blog: It’s Not About The Spam.
The video they included with their post gives a basic — and amusing — overview of what they do to filter out spam while delivering wanted email to the inbox. (Bonus: the lab costumes add a nice Halloween touch!)
Comments: 2Spam Buttons and Complaints
by Justin Premick on December 14th, 2006Ever gotten a spam complaint?
At AWeber email deliverability is serious business. We and our customers take great care to manage their lists well so they can enjoy the best possible deliverability.
Even so, occasionally subscribers lodge spam complaints.
Comments: 32What is Spam?
by Justin Premick on November 10th, 2006We see and hear the word so often that you would think everybody knows and agrees what it is.
But is that really the case?
ISPs and email service providers commonly define spam as Unsolicited Bulk Email (UBE).
If you asked “what is spam?” to random people on the street, how often do you think you’d get that definition?
As more people use any word, they’re going to find new contexts to use it in. The word “spam” is no different.
Comments: 14Verified Opt-in Reduces Unsubscribes & Complaints.
by Tom Kulzer (AWeber CEO) on March 31st, 2004Results of a study conducted by AWeber identified that a verified opt-in AOL subscriber is significantly less likely to unsubscribe in the first 60 days of publication than a single opt-in subscriber.
Statistics were run on a random sampling of approximately 200 AWeber client opt-in email lists of AOL subscribers added in the past 60 days having received a similar volume of emails over that 60 day period. Each subscriber visited a client website and typed in their name and email address requesting to be added to their sales follow up process or newsletter. Since we also record and receive statistics from AOL’s “this is spam” button we included the percentage of those subscribers who also complained the messages they opted into were spam.
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