“Do Not Reply” Address? Don’t Bother.
by Justin Premick on May 6th, 2009One of these things is not like the others,
One of these things just doesn’t belong,
Can you tell which thing is not like the others
By the time I finish my song?
It’s not often we invoke Sesame Street on this blog, but today it seems appropriate.
Let’s play a little game: which thing doesn’t belong in your email marketing campaigns?
Continue reading ““Do Not Reply” Address? Don’t Bother.”
Comments: 71
Why Did That Email Get Marked As Spam?
by Justin Premick on February 24th, 2009In the comments of our recent post on email whitelisting, John asked about how to deal with spam complaints and shared what his experience with them has been.
After looking back through other posts on spam complaints, I didn’t see one that fully addressed his comment the way I wanted to. And I’ve heard similar comments and questions from other people.
So let’s talk about it.
Continue reading “Why Did That Email Get Marked As Spam?”
Comments: 32
Answers to Common Questions about Whitelisting
by Justin Premick on January 29th, 2009A lot of email senders are concerned with whitelisting and spam complaints.
They’ll ask questions like:
- Are you whitelisted? How do I get whitelisted?
- So if you’re/I’m whitelisted, I won’t ever go to the spam folder?
- How do you make sure I don’t get spam complaints?
- How do I know who marked my email as spam?
If you’ve ever been concerned about your email deliverability, you’ve probably wondered the same sorts of things.
All of these questions can lead to useful discussions about getting your email delivered. But a lot of times, those discussions require more than a simple one-word or one-sentence answer.
I recently came across a handy resource on ISP whitelisting and feedback loops that gives us an opportunity to clear up some misconceptions and uncertainties that many people (perhaps even you) have had about email deliverability.
Continue reading “Answers to Common Questions about Whitelisting”
Comments: 20
List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy
by Justin Premick on August 22nd, 2008Some people don’t trust unsubscribe links, even from legitimate email senders.
Others don’t want to be bothered locating the unsubscribe link in your email.
In both cases, recipients may click the “spam” button in order to unsubscribe – raising your spam complaint rates and possibly reducing deliverability.
Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)?
One major ISP is already doing so.
Continue reading “List-Unsubscribe Header Makes Unsubscribing Easier and More Trustworthy”
Comments: 25
Comcast Added to Feedback Loop System
by Marc Kline on April 23rd, 2008
Since our messages’ relevance to subscribers is crucial to the deliverability of our messages, knowing how they respond to them is important.
Opens and clicks tell us some things, like the rate at which our subscribers positively respond to messages. But at best, that’s only half of the story.
That’s why we’re glad to be a part of Comcast’s new feedback loop system.
Continue reading “Comcast Added to Feedback Loop System”
Comments: 2
Spam Complaints: How Many Is Too Many?
by Marc Kline on November 29th, 2007
With some things in life, what is “too much” is quite clear.
Last week, we might have had too much turkey or sweet potatoes, or in the ensuing weeks we might go over our holiday spending budgets. When we hit the scales or balance our checkbooks, we know whether or not we went overboard.
Still, in other cases, we need some guidance on the matter. For instance, if we receive too many spam complaints from subscribers, the deliverability of our messages can really suffer.
But how do we know when we’ve received too many of these?
Continue reading “Spam Complaints: How Many Is Too Many?”
Comments: 23
Do Your Post-Purchase Emails Alienate Customers?
by Justin Premick on November 12th, 2007
It’s an email marketing mistake that happens all too frequently.
A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase contact.
Do they use it to provide more value? To reinforce the buying decision? Show the customer how the purchased product is even more valuable than they thought?
Nope.
Continue reading “Do Your Post-Purchase Emails Alienate Customers?”
Comments: 14
Live Video Seminar: Avoiding the SPAM Folder
by Marc Kline on November 5th, 2007The response to last Thursday’s seminar on blogging was fantastic, and we received lots of positive feedback. Here are just a couple of the comments we received in the post-seminar survey:
[The webinar] has given me the extra confidence to go ahead and set up the blog I keep talking about.
I’m surprised that this was so good. Real help for the listeners / not just a sales ploy for AWeber.
Our Education Team is here with the primary goal of helping small businesses build their marketing campaigns, so hearing comments like these is gratifying because it let’s us know we’re on the right path.
More Free, Timely Help For Businesses
We could have rested on our laurels for a few days basking in the success of seminars passed, but instead we went right back to the drawing board and have scheduled our next free live video seminar:
Continue reading “Live Video Seminar: Avoiding the SPAM Folder”
Comments: 10
How Gmail Fights Spam
by Justin Premick on October 31st, 2007
Stumbled across this yesterday: Google Blog: It’s Not About The Spam.
The video they included with their post gives a basic — and amusing — overview of what they do to filter out spam while delivering wanted email to the inbox. (Bonus: the lab costumes add a nice Halloween touch!)
Continue reading “How Gmail Fights Spam”
Comments: 2
Learn to Let Go
by Justin Premick on July 3rd, 2007
If I had a nickel for every time someone has asked to send a “reminder” email to unconfirmed subscribers… well, my 4th of July fireworks would already be paid for.
It’s a common temptation: email addresses are entered into your form (or imported), sent the confirmation message… and then…
Nothing. They sit there, pending. They haven’t confirmed. And it’s looking like they might not at all.
So the publisher starts thinking…
Continue reading “Learn to Let Go”
Comments: 13
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