social media Articles

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How Do Teens Communicate? Infographic and Marketing Analysis

Posted by Rebekah Henson on 07/17/2012

Today’s youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations. To sell to them, it’s important to speak their language. This year’s scholarship contest included a survey asking teens about the social networks and technology they use to communicate daily. […]


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Relationships, Value and Confidence: Valeria Maltoni On Smarter Marketing

Posted by Hunter Boyle on 04/26/2012

Valeria Maltoni is the founder and principal of Conversation Agent, where she works with organizations ranging from Fortune 500 companies to startups, and writes one of the top 30 marketing blogs worldwide as ranked by the AdAge Power150. We caught up with Valeria between her frequent speaking gigs to talk about relationship marketing, how to […]


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Social and Shareable: Email Lessons from Jackson Coffee Company

Posted by Rebekah Henson on 04/18/2012

Jackson Coffee Company, a coffee shop in Jackson, MI, has won “Best of Jackson” four years in a row without ever asking their customers to vote for them. And they beat out national chains like Starbucks and McCafe. How do they do it? Effective email marketing mixed with a strategic social media presence helps Jackson […]


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Google+ and Email Marketing Podcast: The Remix

Posted by Rebekah Henson on 04/02/2012

We made some predictions about Google+ – Google’s new social network – in a podcast a few months ago. What is this new network all about? And how does it compare to Facebook and Twitter for online marketing? During our first podcast, Google+ was still in a limited beta release. It’s since opened to the […]


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4 Ways to Build Your Email List With Facebook Timeline

Posted by Rebekah Henson on 03/29/2012

Your brand’s Facebook page is changing tomorrow. On March 30th, Facebook will switch all brand pages to its Timeline layout. This might create some unique challenges for your current list building strategy. Don’t worry – you can still use our Facebook web form app like you always have. But Timeline does not allow brand pages […]


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9 Pinteresters for Email Marketers to Follow

Posted by Amanda Gagnon on 03/27/2012

Below the post, download the free guide, complete with video, on marketing with Pinterest! It’s the fastest growing American web site, so if you’re not on it, you might want to be. Why join Pinterest, you ask, when your brand already has an established presence on Facebook and Twitter, and new social networks crop up […]


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Social Media Marketing: Explore a Niche Network

Posted by Rebekah Henson on 03/14/2012

If you’re already growing your email marketing list and getting exposure on Facebook and Twitter, try thinking smaller. There are tons of new networks with targeted audiences gaining popularity and generating buzz. Some bigger brands are already finding success with niche social media sites. Niche networks make it easier to engage directly with your target […]


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How to Survive the New World of Social Sales – 16 Minutes With Brian Solis

Posted by Hunter Boyle on 03/09/2012

“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.” And for good reason. Imagine if people were excited to get email, like we were 10-15 years ago. What if it was like getting a fun surprise from Amazon […]


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Your Emails Are Seen By More Than Your Subscribers…Right?

Posted by Amanda Gagnon on 01/20/2012

This is a guest post by Brian Whalley, a marketing manager at HubSpot. HubSpot is an inbound marketing software company based in Cambridge, MA. Email marketing and social media are two platforms for spreading your company’s message and products across the web. One of the toughest questions about social media as it grows and starts […]


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Email Marketers, Here’s What to Watch For in 2012

Posted by Amanda Gagnon on 01/03/2012

While you’re pushing forward with your head down, trying to build and market your business, time is flying. Things are changing. If you’re marketing with email, the industry is shifting. What worked last year may not work this year. So what better way to find out how to move forward than asking experts in the […]


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