social media Articles
Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads. Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your [...]
Read "What You Need to Know About Facebook’s New Ad Structure"
Facebook began rolling out a new design for Pages last week. The intention is to make it easier for people to find the information they want and to help Page owners access the tools they use most. With the new design, there are some great benefits as well as some drawbacks. We’re here to give [...]
Read "How To Prepare For The New Facebook Page Design"
We recently chatted with Michael Stelzner, founder of Social Media Examiner, during our monthly #AWeberHour Twitter Chat. Michael shared tips on using social media and email to launch a business or product. Here are 4 things I learned about launching a business using social media and email marketing. (Keep an eye out for the cow [...]
Read "#AWeberHour Twitter Chat Recap: Using Social Media + Email To Launch A Business"
Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages. “ Page admins can expect a [...]
Read "Facebook: Friends’ Posts Trump Marketing Messages"
So you’ve decided it’s time to bring your business to social media. Like many people wanting to try something new, you’re probably unsure where to start. And with so many social media sites calling for your attention, and new ones popping up all the time, it can be overwhelming to pick one and figure out [...]
Read "Take Your Business to Social Media: Download the Free Guide"
Your Page’s Facebook posts are about to get more shareable. Earlier this month, Facebook unveiled a plan to let people embed public Facebook posts from users and Pages onto their own websites. So far, only Mashable, CNN, People, Huffington Post and Bleacher Report have access to Facebook’s embed feature. But Facebook promises access to all [...]
Read "Facebook Makes Posts More Shareable With Embedding"
Foursquare, the popular check-in app for smartphones, recently started rolling out ad placements for small local establishments. The new ads display in the app’s “Explore” tab and in the results when users search for similar local venues. The good news is, you don’t pay unless someone visits your business’s Foursquare page through the ad or [...]
Read "Foursquare Ads: Worth It For Your Business?"
EdgeRank. You might have heard of it. It’s that magic spell Facebook casts to get your posts either seen or buried in the news feed. Well, almost. Yesterday, Facebook announced a special update to its ranking system to help get your Page’s posts seen more often by more people. This goes along with the news [...]
Read "Story Bumping: How To Get Your Posts Seen On Facebook"
Video’s a really effective way to market. No, really – people spent twice as much time on sites with video, video attracts almost triple the monthly visitors, and that’s just the start. And with video apps like Vine and the new addition of video to Instagram, you don’t even need cameras, equipment or a budget [...]
Read "Cheap And Simple Ways For Small Businesses To Do Video"
Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network. But does it mean anything for your business now that hashtags on Facebook mean something? Or are they just more noise [...]
Read "Facebook Hashtags: Are They Worth Your Time?"