Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media [...]

It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, [...]

In the spirit of March Madness, we pitted 8 online marketing channels against each other to find out which ones small business owners like best. Here’s how they voted, with our own expert analysis of the qualities that make each channel the better choice for marketing a small business. Here’s the final outcome: ROUND 1 [...]

Fashion designers get them. Auto shops get them. Economists get them. Why shouldn’t you get a marketing trend report? We decided you should, so here it is. Research (as linked to below) shows that new marketing trends this spring are: Long-Form Content For a long time, the experts, such as they are, have been saying [...]

You’re going to like this one: 1. Drag and drop. 2. Pick the buttons you want. 3. If you like, customize the link. Available In The Message Editor …As you’ve probably surmised. New, as of today. Pop them right into your emails – the top, the bottom, the exact middle point, wherever you like. Here’s [...]

The Super Bowl…the Oscars…the Olympics…the Grammys… all popular cultural events that get a lot of attention. What do these events mean for your business? Should you mention them at all? It depends on how you do it. There’s a right and a wrong way to do everything in marketing, and this is no exception. The [...]

Facebook just unveiled a major overhaul to its news feed. The good news? You don’t really need to do anything and it can really help your business. Just like Facebook Graph Search can make your business page more visible without much effort from you, these news feed changes will make your page’s updates easier to [...]

Facebook’s new Graph Search can make your business’s Facebook page easier to find – and get you more visibility. But that’s only one function Graph Search can serve for your business. Graph Search can also give you fun and surprising insights about the likes and tastes of your customers, which you can use to make [...]

Facebook is making some changes. I know what you’re thinking. But it’s not like that time they changed your business’s Page to a Timeline and you had to re-think your entire Facebook strategy. Facebook is replacing their search function with Graph Search. It’s a more natural way to discover the things and places your friends [...]

If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) [...]