segmentation Articles

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Email Marketing Fairy Tales

Posted by Rachel Acquaviva on 10/29/2013

Once upon a time, there was an email marketer who knew he could do more. He had a sign up form on his website and a great-looking email template designed. He sent out a monthly newsletter to his entire email list, and even had a couple of follow up messages created. But his list just […]


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Yahoo’s New “Not My Email” Option

Posted by Rachel Acquaviva on 10/03/2013

As you may remember, Yahoo recently closed email accounts that had been inactive for 12 months and then released them to the public to be used again. At the time, Yahoo took several precautions to maintain user privacy, including sending 30 days of messages notifying the owner that their account would be closed and recycled, […]


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Advanced Email Marketing: Beyond The Basics

Posted by Nick Randazzo on 07/22/2013

We know you’ve heard, but we’ll say it again – email marketing is the way to go when advertising your business. A basic email marketing campaign is a really beneficial, not to mention easy, marketing strategy that you can utilize to increase your sales. The hard part is trying not to rush around cheering when […]


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Two Keys To Email Success: Relevance And Segmenting

Posted by Rebekah Henson on 07/15/2013

Email’s an effective way to market. But what makes an actual campaign effective? Here’s a hint: it’s not how big your list is or what time of day you send your emails. Two research firms surveyed small, medium and large businesses about their email marketing to determine the most effective tactics for a good email […]


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Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses

Posted by Crystal Gouldey on 04/25/2013

Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he […]


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The 4 Kinds of People Reading Your Email – And Why They Open It Several Times

Posted by Rebekah Henson on 03/14/2013

You might encounter a mystery when you check your open rates. Along with the standard opens from each of your readers, you might find a few people who open your message more than once. Why would someone open your email more than once? The answer is simple: There are four different kinds of people who […]


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Is This Mistake Landing Your Emails In Spam?

Posted by Crystal Gouldey on 02/18/2013

“ Good ideas executed badly will not bring you the results you’re looking for. It’s wise to keep tabs on what your subscribers are doing. If you look at your stats and see some subscribers aren’t clicking on your links or even opening your emails, it’s time to take action. We’ve talked before about how […]


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Are You Marketing By Psychographics?

Posted by Amanda Gagnon on 05/14/2012

We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered segmenting according to psychographics, instead? While demographics show your subscribers’ hard data (age, location, marital status, ethnicity, etc), psychographics slice across your list from a […]


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Social and Shareable: Email Lessons from Jackson Coffee Company

Posted by Rebekah Henson on 04/18/2012

Jackson Coffee Company, a coffee shop in Jackson, MI, has won “Best of Jackson” four years in a row without ever asking their customers to vote for them. And they beat out national chains like Starbucks and McCafe. How do they do it? Effective email marketing mixed with a strategic social media presence helps Jackson […]


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9 Ways You Can Get To Know Your Subscribers Better

Posted by Crystal Gouldey on 02/22/2012

You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time? There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on […]


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