Inbox Ideas | Email Marketing Tips by AWeber

Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions

by Justin Premick on December 2nd, 2008

This is the 3rd of 3 posts discussing Christmas marketing.

In the last Christmas marketing tip, you read my thoughts on focusing your efforts on build your list, rather than pull in a few extra sales:

[H]owever hectic the holiday season is, and however much people talk about spending around this time of year, it’s only how long - two months? Maybe? Out of a whole year?

Rather than just squeezing another buck out of your current list, maybe you should instead work on getting more subscribers that you can build relationships with and market to all year long.

I’m sure some of you raised your eyebrows at that one. After all, building your list is all well and good for the long term, but what about now? Don’t short term results matter?

Of course they do. So how can we can get more sales, both from existing customers and first-time buyers?

Continue reading “Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions”


Comments: 1

Tags: ,


Segmentation Paths

Email Segmentation Lifts Sales Over $31,000

by Justin Premick on November 4th, 2008

Over the past week or so, we’ve talked about email segmentation a few times.

While the three posts did show you how to segment your subscribers, they didn’t talk much about why you should do so, or what to say to different groups. Some of you asked about this.

Well, just the other day, AWeber user Yaro Starak talked about those very things on his blog, sharing how they helped him raise sales over $31,000.

A couple thoughts on his experience and results:

Continue reading “Email Segmentation Lifts Sales Over $31,000″


Comments: 11

Tags: , , ,


Segmentation - Pie Chart

Email Segmentation: Easily Target Customers

by Justin Premick on October 27th, 2008

In two previous posts on email segmentation, we discussed how to target several groups of subscribers who have not yet purchased products/services from you yet.

These are all groups of people you can target to make your email marketing more effective, and I do strongly recommend thinking about how you can make your campaigns more relevant through segmentation.

But if you’re a believer in the idea that a customer is more likely to buy from you again than a prospect is to buy from you once, you’ll want to pay special attention to today’s tip:

Continue reading “Email Segmentation: Easily Target Customers”


Comments: Leave a comment

Tags: , , ,


Email Segmentation: More Groups To Target

by Justin Premick on October 17th, 2008

In a previous post on email segmentation, we looked at how to isolate and target people not opening your emails, and people who open them, but don’t click on links in them.

These groups (as defined in this article) are people who are not engaged with your regular email marketing campaigns and may need special attention to get them to interact more with your emails.

Today, let’s look at 2 more groups you can segment and target to improve your results:

Continue reading “Email Segmentation: More Groups To Target”


Comments: 6

Tags: , , ,


Segmentation - Pie Chart

Email Segmentation: 5 Groups You Can Easily Target, Part 1

by Justin Premick on October 15th, 2008

Over at Clickz, email columnist Jeanne Jennings has a great introduction to email segmentation.

She breaks down subscribers into a few groups based on their activity, and points out that you can (and should!) communicate with each group differently.

In a series of 3 posts, we’ll look at how you can use the email web analytics tools in AWeber to target the groups she suggests, and make your email marketing campaigns more relevant.

Continue reading “Email Segmentation: 5 Groups You Can Easily Target, Part 1″


Comments: 18

Tags: , , ,


footer