Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he [...]
Read "Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses"
You might encounter a mystery when you check your open rates. Along with the standard opens from each of your readers, you might find a few people who open your message more than once. Why would someone open your email more than once? The answer is simple: There are four different kinds of people who [...]
Read "The 4 Kinds of People Reading Your Email – And Why They Open It Several Times"
“ Good ideas executed badly will not bring you the results you’re looking for. It’s wise to keep tabs on what your subscribers are doing. If you look at your stats and see some subscribers aren’t clicking on your links or even opening your emails, it’s time to take action. We’ve talked before about how [...]
Read "Is This Mistake Landing Your Emails In Spam?"
We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered segmenting according to psychographics, instead? While demographics show your subscribers’ hard data (age, location, marital status, ethnicity, etc), psychographics slice across your list from a [...]
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Jackson Coffee Company, a coffee shop in Jackson, MI, has won “Best of Jackson” four years in a row without ever asking their customers to vote for them. And they beat out national chains like Starbucks and McCafe. How do they do it? Effective email marketing mixed with a strategic social media presence helps Jackson [...]
Read "Social and Shareable: Email Lessons from Jackson Coffee Company"
You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time? There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on [...]
Read "9 Ways You Can Get To Know Your Subscribers Better"
At the end of 2011, we talked about reasons subscriber preferences should be top priority and asked if you’re marketing to the right audience. The reason for this was simple: you should deliver the most relevant content possible in order to get the best results. If you’re curious what other email marketers feel about this, [...]
Read "Findings From MarketingSherpa: Relevancy is Key"
Small- and midsized-business marketers recognize the importance of helping prospects solve problems. And they know that quality content leads to more sales. But when you’re wearing a half-dozen hats, as many SMB execs and marketers do, disseminating that content can be as challenging as developing it. Fortunately, more marketers are rising to the occasion, according [...]
Read "Got Content? Great, Now Let’s Grow Your Email ROI …"
“Relevancy,” “subscriber preferences” and “preference centers” are just a fancy way of saying you have options for email subscribers. Buzzwords aside, they’re a highly effective way to attract and retain subscribers. You can use web forms to find your subscribers’ preferences in AWeber, and you can download the free guide at the end that explains [...]
Read "5 Reasons Subscriber Preferences Should Be Top Priority"
Build better relationships. Keep subscribers engaged. Improve deliverability. Have these been hammered into your head yet? Probably, if you’ve been reading our blog for any length of time; it’s what separates the good email marketing campaigns from the bad ones. You can easily make you campaign one of the good ones by creating emails that [...]
Read "Are You Marketing to the Right Audience?"