Email Newsletter Open Rates: April 2008
by Justin Premick on May 13th, 2008Think you know the best day and time to send your email newsletter?
Ever wonder if your fellow email marketers are all sending at the same time you do?
Convinced your open rate is too low (or amazingly high)?
Some recent statistics pulled from all AWeber users may help you answer these questions:
Continue reading “Email Newsletter Open Rates: April 2008″
Comments: 48
How to Let Blog Readers Choose Their Email Frequency
by Justin Premick on February 14th, 2008In the comments of a post discussing our recent FeedBurner integration, Mike Hill asked a great question about email subscription options:
“The scheduling would be more useful if it can be setup by the subscriber, not by me as the publisher. Is that a possibility with any subscription services on email?
To me, this would be far more useful to my readers than me picking when to get it. I’d even consider subscribing some of my blogs on email instead of RSS if this was available.”
While creating a signup form that gives subscribers an unlimited number of frequency options would be tough to pull off without making the form look awkward and intimidating, it’s easy to offer them a couple of different options.
All it takes is a little HTML know-how and a few minutes to set up an extra list or 2.
Continue reading “How to Let Blog Readers Choose Their Email Frequency”
Comments: 20
Better Results Using Both Newsletters and Follow Ups
by Marc Kline on January 29th, 2008Around the web and in conversation with ambitious new email marketers, we often hear of our company cited as either an “autoresponder” or an “email newsletter” service.
You say “toe-may-toh” I say “toe-mah-toh”, right?
Well, we often describe our service as a “permission only email marketing solution”, because autoresponders and newsletters are only two of the many features we offer. With that said, we’re not overly concerned about how our service is referred to.
What we are concerned about is how this limited perception sometimes holds back many new and even some experienced email marketers from reaching their campaigns’ potential.
Continue reading “Better Results Using Both Newsletters and Follow Ups”
Comments: 8
New Scheduling Options For Your Blog’s Newsletter
by Justin Premick on January 16th, 2008
A lot of you have asked about this one, so I’m really excited to show it off!
Many bloggers send email newsletters to their subscribers to keep them up-to-date on the latest posts.
While bloggers have embraced AWeber to send a blog newsletter, they’ve pointed out a couple of things they’d like to see us add to make our Blog Broadcast tool even more powerful.
Today, I’m happy to announce that we’ve answered by far the most popular feature request for this tool: advanced scheduling features.
Let me show you how it works with a short video.
Continue reading “New Scheduling Options For Your Blog’s Newsletter”
Comments: 16
Cyber Monday: Hype or Holiday Opportunity?
by Marc Kline on November 26th, 2007
If you’ve spent a few days now away from your computer (and your inbox), you might now open email only to find a flood of messages from businesses you’ve purchased promoting specials, with many of them arriving just this morning.
If so, that might have struck you as a coincidence, but it may not have been.
Cyber Monday, a term coined in 2005 by Shop.org, a division of the National Retail Federation, is ostensibly the day when many consumers return to work after the Black Friday weekend, only to surf online for more holiday deals.
This year, more businesses are jumping on the bandwagon to take advantage of this potential rush. So, should we join them and send out messages to our own subscribers?
Continue reading “Cyber Monday: Hype or Holiday Opportunity?”
Comments: 11
Email Scheduling: How Soon is Too Soon?
by Marc Kline on November 8th, 2007
Somewhere in the back of my mind I was waiting for it –the first Christmas song of the year. This time I was at a local coffee shop (OK, it was the local Starbucks).
John Lennon and Yoko Ono’s “Happy Christmas (War Is Over)” made it through about 10 seconds of play. Then, the stereo went silent for about another 10 and we were back to quiet, singer-songwriter cafe music.
From a back room I heard someone scream “It’s too early for Christmas!”. It might seem odd at first, but this got me to thinking about email marketing and how we schedule our messages.
Continue reading “Email Scheduling: How Soon is Too Soon?”
Comments: 23
Dear Email Subscriber: Remember Me?
by Marc Kline on November 6th, 2007Sometimes we have to wonder what causes a subscriber to delete our messages instead of reading them. Maybe they don’t connect with the reader’s interests. Or, maybe they’ve gone with a competitor and just haven’t unsubscribed yet.
There are several reasons we can guess at, but few are more troublesome than the idea of the subscriber simply not recognizing the sender or the fact that they’d requested information in the first place.
It’s frustrating, and it seems to happen all to commonly. Fortunately, it’s easily preventable. Let’s take at easy-to-implement ways to ensure your subscribers remember you and their subscription to your campaigns.
Continue reading “Dear Email Subscriber: Remember Me?”
Comments: 12
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