Podcasting and Email Newsletters: Presentation at PodCamp Philly
by Justin Premick on September 16th, 2008Last weekend, Tracey (our Director of Customer Solutions) and I attended and presented at PodCamp Philly.
While it’s not an email marketing event per se, it gives us an opportunity to learn about and discuss complementary media and marketing technologies and tools. (Plus it gives us a chance to get out from behind our computers and talk to local business owners and publishers in person.)
Just like last year, it was a great event with a lot of quality discussions on web publishing and building communities.
To give you an idea of what went on at the event, below are some of my notes from the event, as well as my presentation slides.
Continue reading “Podcasting and Email Newsletters: Presentation at PodCamp Philly”
Comments: 4
Double Your Blog Newsletter Readers: Expand Beyond Your Blog
by Justin Premick on August 18th, 2008In the previous three posts on doubling your blog newsletter subscribers, we’ve talked about:
In the previous three posts on doubling your - Adding subscribe opportunities within posts
- Creating a dedicated blog subscribe page
- Getting current readers to bring you new ones
Today, let’s take a step back from these online and email marketing tactics and look at how you can grow your blog newsletter away from your website.
Continue reading “Double Your Blog Newsletter Readers: Expand Beyond Your Blog”
Comments: 6
Double Your Blog Newsletter Readers: Encourage Sharing!
by Justin Premick on August 11th, 2008This is the 3rd of 4 posts on how we doubled our blog newsletter subscribers. Be sure to read the other ones on putting signup forms in posts and creating a subscribe page.
Today’s tip is applicable to email marketing in general, but deserves bloggers’ attention because not all bloggers are experienced email marketers, and they’re more likely to miss this idea.
Plus, it’s so obvious that you might overlook it.
If getting more readers without spending on paid traffic or doing some SEO appeals to you, you’ll appreciate today’s tip – because this tactic gets you subscribers without relying on Google.
Continue reading “Double Your Blog Newsletter Readers: Encourage Sharing!”
Comments: 14
Double Your Blog Newsletter Readers: Build a Subscribe Page
by Justin Premick on August 6th, 2008This is post #2 of 4 in a series on how we doubled the number of people on our blog newsletter. You can read the first post here.
In Part 1 of our discussion of blog newsletters I suggested you “think of your blog posts like sales letters for your blog, with each new subscriber as a successful conversion.”
Today, let’s continue that discussion, and highlight another tactic that is an especially easy “win” for anyone with some Internet or email marketing experience.
Continue reading “Double Your Blog Newsletter Readers: Build a Subscribe Page”
Comments: 10
Want To Double Your Blog Newsletter Readers? Here’s The First of 4 Tactics That Helped Us
by Justin Premick on August 4th, 2008Bloggers: are you taking advantage of every opportunity to get more subscribers?
As you’re no doubt aware, subscribers are an essential element of a successful blog. They read more, comment more and return to your blog more than more passive visitors do.
So it’s in your best interest to encourage people to become subscribers.
One way to do this is by offering an RSS feed. Another way that many successful bloggers advocate, is the blog newsletter.
Well, if something’s worth doing, it’s worth doing well, right?
Over the next few posts, we’ll share four tactics we’ve found effective in growing our own blog newsletter. In fact, they’re responsible for over 50% of our blog newsletter subscribers!
Comments: 38
How to Let Blog Readers Choose Their Email Frequency
by Justin Premick on February 14th, 2008In the comments of a post discussing our recent FeedBurner integration, Mike Hill asked a great question about email subscription options:
“The scheduling would be more useful if it can be setup by the subscriber, not by me as the publisher. Is that a possibility with any subscription services on email?
To me, this would be far more useful to my readers than me picking when to get it. I’d even consider subscribing some of my blogs on email instead of RSS if this was available.”
While creating a signup form that gives subscribers an unlimited number of frequency options would be tough to pull off without making the form look awkward and intimidating, it’s easy to offer them a couple of different options.
All it takes is a little HTML know-how and a few minutes to set up an extra list or 2.
Continue reading “How to Let Blog Readers Choose Their Email Frequency”
Comments: 16
Blog Broadcast: FeedBurner Integration, Click Tracking
by Justin Premick on February 5th, 2008Fresh on the heels of the advanced rss to email scheduling options released last week come two new enhancements to help bloggers send email newsletters.
With these features, you’ll be able to take greater advantage of the social proof that FeedBurner’s subscriber counts provide, and more easily track what actions your email subscribers take when they get your newsletter.
Continue reading “Blog Broadcast: FeedBurner Integration, Click Tracking”
Comments: 16
New Scheduling Options For Your Blog’s Newsletter
by Justin Premick on January 16th, 2008
A lot of you have asked about this one, so I’m really excited to show it off!
Many bloggers send email newsletters to their subscribers to keep them up-to-date on the latest posts.
While bloggers have embraced AWeber to send a blog newsletter, they’ve pointed out a couple of things they’d like to see us add to make our Blog Broadcast tool even more powerful.
Today, I’m happy to announce that we’ve answered by far the most popular feature request for this tool: advanced scheduling features.
Let me show you how it works with a short video.
Continue reading “New Scheduling Options For Your Blog’s Newsletter”
Comments: 15
Check Out These Ways to Grow Your Blog
by Justin Premick on January 7th, 2008Quick post today for those of you who are running blogs yourselves.
(Not yet using a blog to grow your business? Learn more about how blogging and email marketing go hand-in-hand with a blog newsletter.)
Today I came across a list of 16 ways to expand your blog’s reach.
I’m particularly fond of strategy #6: Establish an Email Newsletter:
Newsletters are great for monetization and are an easy way to keep certain readers (those not familiar with RSS) close to your weblog. When combined with landing pages, they work better alongside PPC advertising when it comes to capturing leads.
but the author lists plenty of other good ideas, too. Definitely worth a read.
Want to learn more about blogs? Watch the recording of our live video seminar on business blogging.
Comments: 7
Just Because We Publish, Doesn’t Mean You Read
by Marc Kline on December 27th, 2007
Between our blog, knowledge base, and live seminars, we offer an abudance of information covering a wide range of email best practices from different angles and through different mediums.
The depth and detail of these resources is expansive, and we’re continuously adding to them.
As much as we’d love to have each and every reader browse through it all, there’s so much information published that even now, it wouldn’t be possible to get through it all in an afternoon or possibly even a day.
If that were our only option, we might consider putting a hold on publishing new information, focusing on organizing and pushing the older information while it’s relevant. Fortunately, it isn’t…
Continue reading “Just Because We Publish, Doesn’t Mean You Read”
Comments: 7
« Previous Entries
Email Tips.
Delivered.
Popular Topics
affiliates blog newsletters call to action Case Studies confirmed opt in content ideas design email authentication Email Deliverability email newsletters email statistics email web analytics examples from line holiday marketing HTML email templates ISPs list building marketing calendar multichannel marketing New Features personalization recommendations relevance rendering rss to email scheduling spam complaints split testing strategy subject line targeting testing thank you page traffic unsubscribes usability video email web formsSearch the Blog
Recent Comments
2865 S. Eagle Rd. #338
Newtown, PA 18940-1560, USA
Toll Free: +1 877-AWEBER-1
Copyright © 1998-2008
Reproduction Strictly Prohibited.
All Rights Reserved.
Privacy | Anti-Spam
Email Marketing Tips
Get More Subscribers With These 3 Popup Form Split Tests - ( 10/9/08 )A Well-Done "Change of Address" Email - ( 10/3/08 )
Restaurant Marketing: 5 List-Building Ideas - ( 10/2/08 )
