Email Marketing Essentials for Restaurants
by Amanda Gagnon on January 4th, 2010You’ve got your lists set up. You’re broadcasting menu changes, special events and coupons. Your regulars are responding and new customers are subscribing.
What should you do next?
It might be time to take a look at what items you have set up to appear in every email. Are you missing any important side notes? What can you add to fill your tables with more hungry customers?
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Using Send Windows for Exceptional Targeting: A Restaurant Example
by Marc Kline on July 6th, 2009The Autoresponder Send Windows feature can help increase the relevance of your emails – that sometimes hidden factor that ultimately determines how well your email marketing campaigns perform.
However, you may be at a loss for just how you might employ send windows in your campaigns.
Fortunately, with some creative thinking, we think every email marketer can come up with a use that will make a significant difference in their results.
Let’s take a detailed look at an example of how send windows might be used to boost the effectiveness of an email marketing campaign.
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Restaurant Marketing: 5 List-Building Ideas
by Justin Premick on October 2nd, 2008In previous articles on restaurant marketing, we’ve floated a number of content ideas for your emails, like sending birthday emails and giving a behind-the-scenes look at your chef and kitchen.
The thing is, these ideas (and others that we’ll continue to publish here) don’t do much good if you don’t have any potential diners to send to!
Just as with any other business, a restaurant’s email marketing campaign has to start by getting subscribers.
So where/how can restaurant owners build their lists?
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Two Steps to Better Service at Your Restaurant
by Marc Kline on July 12th, 2007First impressions will take you only so far. Last week, we illustrated how consistency is key to the success of your restaurant.
Even if you leave diners with a good experience the first time they visit, if their next one is poor, they may:
Never return Relay their bad experience to others
In this post, I’d like to suggest two steps to take, whether you think this is an issue for your restaurant or not. In any case, these ideas should help you to identify hidden problems and work with your staff to fix them.
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Why Aren’t Customers Returning to Your Restaurant?
by Marc Kline on July 5th, 2007
It’s expensive to get people in the door for the first time. If your restaurant relies entirely on these visitors, it’s going to be hard to turn a profit.
Why people don’t return to your restaurant can be hard to figure out. But if you don’t have a regular customer base, it would be reasonable to assume a few things about people who don’t return. For instance:
- They don’t eat out frequently
- They want to try a variety of restaurants
- Their first meal at your restaurant was not enjoyable
These are important, but there’s still one more hurdle that can make the difference between having every seat in your restaurant filled or tumbleweeds blowing through the rows of empty tables on Friday nights.
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Restaurant Marketing Tips: Meet the Chef
by Marc Kline on May 1st, 2007
In our last post, we established that there’s more to an email campaign than economic incentive. You need to build a relationship that establishes unique selling points to cultivate a return customer base.
Who better to establish these points than the lead creative force of your company? In the case of a restaurant, the head creator is the chef.
In this article, I’ll describe how introducing your chef can add a personal face to your email campaign and how even if you don’t have a restaurant, this type of message can benefit your own business.
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Restaurant Marketing Tips: Beyond Coupons
by Marc Kline on April 26th, 2007
How can email help restaurants best capitalize on a dining market while the local fast food joint pump out millions of burgers faster and cheaper?
As the first of a series, in this article I’ll offer advice on how quality oriented restaurants can use email marketing to increase their profits through cultivating a base of regular customers, something that could benefit a business of any type.
Continue reading “Restaurant Marketing Tips: Beyond Coupons”
Comments: 20
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