Inbox Ideas | Email Marketing Tips by AWeber

Improve Your HTML Email for Gmail Subscribers

by Marc Kline on April 16th, 2008

This has been bugging me for a while.

Before sending, I test our blog newsletters to Gmail, along with other popular clients (generally a smart thing to do).

By and large, the messages tend to look fine, outside of one detail that might seem minor to some but meaningful others who spend some time thinking about optimizing emails for best results.

Take a look at a few of the recent tests in my inbox and see if you notice what I’m seeing:

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Email Testing For Quality Assurance and More

by Marc Kline on November 1st, 2007

If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing messages before sending.

Not only do we all make mistakes, but sometimes when we look at our work only from our own perspective, we don’t see the forest for the trees.

Testing can help with both problems. I’d like to briefly share a few ways successful email marketers test their messages, including benefits and limitations of each:

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HTML Emails: How To Use Images Effectively

by Justin Premick on August 14th, 2006

HTML messages offer several advantages to senders:

However, many email programs by default block HTML images from being displayed, including the following popular software and web-based email clients:

If your messages are image-heavy, image blocking can cause them to look significantly different than the way you envision them. It can also cause your open rates to appear artificially low, since if images are blocked, the image used for open rate tracking is blocked.

What Can You Do?

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