relevance Articles
Don’t Leave Out the What and the Why

Don’t Leave Out the What and the Why

Posted by Justin Premick on 09/11/2007

Plucked this gem out of my subscriptions recently: Tell Customers What They Are Missing.

Strictly speaking, the article talks about selling a product and explaining the benefits of that product, but I see at least two instances where being specific leads to better email marketing:


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3 Ideas for Surviving Email Bankruptcy

3 Ideas for Surviving Email Bankruptcy

Posted by Justin Premick on 09/06/2007

Full InboxAfter being out of the office for a particularly long weekend, I came back this morning, flipped on my computer and opened Thunderbird.

And boy, did the floodgates open. Internal messages from other AWeber team members, follow ups to conversations with live webinar attendees, web analytics reports… plus the usual complement of spam. All in all, some 1600+ email messages were vying for my attention.

So what do people do when they experience this?


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Permission Is a Good Start…

Permission Is a Good Start…

Posted by Justin Premick on 07/19/2007

Almost There...…but there’s more to good email deliverability than permission alone.

Much goes into getting email delivered, and fortunately your email service provider (such as *ahem* AWeber ;) ) takes care of a lot.

However, you hold some of the keys to good deliverability in your hands, too. But if you don’t use them, you’ll have to confront declining delivery and response rates.


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