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How to Create A Perfectly Targeted Email Experience

Posted by Amanda Gagnon on 03/26/2014

( Valuable lessons for the rest of us.) I helped my mom rent an apartment for her move to Pennsylvania (hooray!) just before Christmas. We talked to a real estate agent about buying first, but decided to rent for now. The very pleasant agent suggested sending us property listings until my mom was ready. So […]


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Yahoo’s New “Not My Email” Option

Posted by Rachel Acquaviva on 10/03/2013

As you may remember, Yahoo recently closed email accounts that had been inactive for 12 months and then released them to the public to be used again. At the time, Yahoo took several precautions to maintain user privacy, including sending 30 days of messages notifying the owner that their account would be closed and recycled, […]


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Email Strategy: When The Government Shuts Down

Posted by Amanda Gagnon on 10/03/2013

Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn’t positive, do not try to make a sale. Take the recent government shutdown, for example. Everyone is hearing about it, discussing it and […]


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How To Parallel Slim Jim’s AWard-Winning Ad Results

Posted by Crystal Gouldey on 09/12/2013

For your email subscribers to respond to your emails, you have to send the content they want. This does not entirely depend on you writing good content. It also depends on attracting the right subscribers. Not more subscribers, you notice, but the right ones. Are you sending information that makes it clear who exactly your […]


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Two Keys To Email Success: Relevance And Segmenting

Posted by Rebekah Henson on 07/15/2013

Email’s an effective way to market. But what makes an actual campaign effective? Here’s a hint: it’s not how big your list is or what time of day you send your emails. Two research firms surveyed small, medium and large businesses about their email marketing to determine the most effective tactics for a good email […]


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How This Online Business Manages Multiple Audiences Easily

Posted by Crystal Gouldey on 06/24/2013

Beth Picard creates and helps others create web graphics. She offers various tutorials on how to create backgrounds, clip art and other images to use on the web. Every business needs graphics, so Beth needs to let everyone know who she is and why she’s a good solution for their business. Fortunately, she’s found a […]


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Have A Birthday Campaign? Don’t Make This Mistake!

Posted by Rebekah Henson on 05/02/2013

Imagine this: It’s your birthday. You check your email and see a message from your bank. “Happy Birthday from Capital One 360!” says the subject line. Lots of businesses send out birthday greeting to their customers, often with coupons or free offers. Hey, maybe the bank is giving my savings account some extra interest! Of […]


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Event-Themed Emails & Real-Time Marketing: The Best & Worst

Posted by Crystal Gouldey on 03/20/2013

The Super Bowl…the Oscars…the Olympics…the Grammys… all popular cultural events that get a lot of attention. What do these events mean for your business? Should you mention them at all? It depends on how you do it. There’s a right and a wrong way to do everything in marketing, and this is no exception. The […]


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How to Upsell (Without Your Customers Even Realizing It!)

Posted by Rebekah Henson on 10/22/2012

I tried a new restaurant a few weeks ago. When the waiter stopped by my table, I ordered a hard cider to go with my meal. The next time he checked in on me, he struck up a conversation about the cider I was drinking and mentioned a beer they had on tap that night […]


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The Biggest Lie in Email Marketing (Why Most Email is Junk Mail)

Posted by Amanda Gagnon on 10/01/2012

This post is from Danny Iny, who markets naked and on firepoles. Email is the third rail of online marketing. Sure, Twitter, Facebook and RSS can be nice, but there’s just no comparing them to the raw power that comes with invited access to your prospect’s inbox. Of course, with power comes risk, and the […]


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