Increase Profit 2300% and Other Key Takeaways From MarketingSherpa’s Email Summit
by Justin Premick on March 24th, 2009As a reader of this blog, you might occasionally wonder, “where is email marketing headed?”
Me too. So to see what others were doing with their email campaigns, Jay Moore (you’ve probably heard him on one of our free live webinars recently) and I recently headed to Miami for MarketingSherpa’s 2009 Email Summit.
After several long days jam-packed with case studies, presentations and chats about email marketing, we walked away with our brains full.
Here are my biggest takeaways from the Summit:
Continue reading “Increase Profit 2300% and Other Key Takeaways From MarketingSherpa’s Email Summit”
Comments: 16
Why Did That Email Get Marked As Spam?
by Justin Premick on February 24th, 2009In the comments of our recent post on email whitelisting, John asked about how to deal with spam complaints and shared what his experience with them has been.
After looking back through other posts on spam complaints, I didn’t see one that fully addressed his comment the way I wanted to. And I’ve heard similar comments and questions from other people.
So let’s talk about it.
Continue reading “Why Did That Email Get Marked As Spam?”
Comments: 32
{!firstname}, Think Before You Personalize
by Justin Premick on February 11th, 2009If you’ve been subscribing to email marketing campaigns for any length of time, you’ve probably experienced personalization several times.
How much of it impresses you? How much of it makes the email feel “personal?”
Yeah… me too.
Lately, I’m wondering whether as email marketers, we’ve allowed ourselves to get lazy with personalization, and whether we can do better.
Continue reading “{!firstname}, Think Before You Personalize”
Comments: 67
Segmentation Screwups: How Do You Recover?
by Justin Premick on December 30th, 2008Email segmentation is a funny thing.
Used well, it’s one of those little extras that separates professional email marketing campaigns from disparate sequences of “spray and pray” messages. It gets more of the right message to the right people at the right time, and it amplifies your response.
Used poorly or mistakenly, however, it can amplify the wrong kind of response.
A pair of emails I received the other day demonstrate this and give us a chance to see how we can respond to our own segmentation mistakes.
Let’s have a look…
Continue reading “Segmentation Screwups: How Do You Recover?”
Comments: 21
Email Segmentation Lifts Sales Over $31,000
by Justin Premick on November 4th, 2008Over the past week or so, we’ve talked about email segmentation a few times.
While the three posts did show you how to segment your subscribers, they didn’t talk much about why you should do so, or what to say to different groups. Some of you asked about this.
Well, just the other day, AWeber user Yaro Starak talked about those very things on his blog, sharing how they helped him raise sales over $31,000.
A couple thoughts on his experience and results:
Continue reading “Email Segmentation Lifts Sales Over $31,000″
Comments: 11
Email Segmentation: Easily Target Customers
by Justin Premick on October 27th, 2008In two previous posts on email segmentation, we discussed how to target several groups of subscribers who have not yet purchased products/services from you yet.
These are all groups of people you can target to make your email marketing more effective, and I do strongly recommend thinking about how you can make your campaigns more relevant through segmentation.
But if you’re a believer in the idea that a customer is more likely to buy from you again than a prospect is to buy from you once, you’ll want to pay special attention to today’s tip:
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Comments: 1
Email Segmentation: More Groups To Target
by Justin Premick on October 17th, 2008In a previous post on email segmentation, we looked at how to isolate and target people not opening your emails, and people who open them, but don’t click on links in them.
These groups (as defined in this article) are people who are not engaged with your regular email marketing campaigns and may need special attention to get them to interact more with your emails.
Today, let’s look at 2 more groups you can segment and target to improve your results:
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Comments: 7
Email Segmentation: 5 Groups You Can Easily Target, Part 1
by Justin Premick on October 15th, 2008Over at Clickz, email columnist Jeanne Jennings has a great introduction to email segmentation.
She breaks down subscribers into a few groups based on their activity, and points out that you can (and should!) communicate with each group differently.
In a series of 3 posts, we’ll look at how you can use the email web analytics tools in AWeber to target the groups she suggests, and make your email marketing campaigns more relevant.
Continue reading “Email Segmentation: 5 Groups You Can Easily Target, Part 1″
Comments: 21
Create Relevant Emails: What Are Your Subscribers Doing?
by Justin Premick on June 27th, 2008In a recent comparison of email campaigns at Amazon and Barnes & Noble, I noted two key questions you need to ask in order to create more relevant emails:
- What Are My Subscribers Doing?
- What Do Those Actions Mean?
Simple, right?
And yet many businesses do not have any idea what their email subscribers’ wants, needs and interests really are. Of those who have an idea, most don’t know how those wants, needs and interests differ from subscriber to subscriber.
Continue reading “Create Relevant Emails: What Are Your Subscribers Doing?”
Comments: 4
Do Readers Love Your Emails?
by Justin Premick on June 19th, 2008
In last week’s email relevance webinar, I gave an example of a company that does quite well at using customer behavior to create more relevant emails: Amazon.
Then, this week I stumbled across this post by Jon Dale comparing Amazon’s email campaigns with those of another major bookseller, Barnes & Noble.
He makes a useful comparison of the two companies’ email practices that I’d like to expand on and share with you.
Continue reading “Do Readers Love Your Emails?”
Comments: 16
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