What Email Marketing Blogs Do We Read?
by Justin Premick on September 8th, 2008If you’ve ever sat in on one of our webinars, you know that we talk about referring your subscribers to content written by other experts – for example, by sharing and reacting to articles and blog posts written by others in your industry.
It’s a great way to create additional value for subscribers (by sharing great content that they might not have found on their own) and to show them that you’re at the leading edge of your industry – and know who else, is too.
Recently email marketing blogger (and Twitter buddy) Anna Billstrom tagged this blog in a post on what other email blogs she reads.
Today, I’d like to spread a little link love, and share some other email blogs that not only I, but others here at AWeber, follow to keep at the front of the email industry.
Check them out!
Continue reading “What Email Marketing Blogs Do We Read?”
Comments: 10
Vendor Recommendations for Small Businesses
by Marc Kline on April 25th, 2008
We know frequently asked questions should be addressed, and one of ours has had to do with who we’d recommend for any number of services besides email marketing.
We’ve been hesitant to make all but a few recommendations because, frankly, there are a lot of options out there for services like web hosts, payment processors, and so on.
Well, after nearly a decade of trying and using several vendors ourselves and hearing plenty of reviews from our users and other email marketers, we’re ready to pull the trigger and share some carefully selected recommendations.
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Comments: 2
3 Tips to Optimize Your Email Landing Pages
by Marc Kline on February 19th, 2008
The success of our email marketing campaigns does not rely entirely on the success of our email.
What I mean is, if the goal of our email is not only to drive traffic to our websites but ultimately to convert that traffic into sales, our websites need to do their jobs too.
Email tracking and analytics let us know how our emails are performing. In order to make sure our marketing campaigns are performing as we’d hope as a whole, we’ll also want to take a look at the web pages we send our subscribers to.
Continue reading “3 Tips to Optimize Your Email Landing Pages”
Comments: 15
How to Survey Your Customers and Prospects
by Justin Premick on February 12th, 2008
It’s tempting to ask your subscribers a laundry list of questions when they sign up to your list, isn’t it?
You want to know things like how they heard about you, what competitors they were looking at, what questions they have for you, do they want you to contact them by phone (and what’s their phone number?).
The trouble, as we’ve discussed before in several posts and in our web form webinar, is that the more information you ask for in a signup form, the fewer people fill it out.
So how do you learn more about your potential subscribers without driving them away?
Read on for ideas and a video.
Continue reading “How to Survey Your Customers and Prospects”
Comments: 50
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