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Small Businesses Investing More in Email Marketing, Look to Integrate Social Media

Small Businesses Investing More in Email Marketing, Look to Integrate Social Media

Posted by Justin Premick on 06/23/2010

Recently, we surveyed AWeber customers to see what small businesses are doing in their email marketing today, and what you’re planning to do in the future.

Turns out you’re doing a lot of really cool stuff (no surprise to us ;))!

Here are some findings and analysis from the survey:

  • Almost 70% of small businesses are employing some sort of social media tactics.
  • Small businesses find email marketing’s ROI more measurable, more quickly realized and greater than social media’s ROI.
  • Over 71% of small businesses plan to increase their focus on behavioral targeting in the coming year.

For more on this, see this article at eMarketer discussing some of the results, and the press release below. (The release is also available here.)

You can also grab a copy of the complete results and analysis.


Small Businesses Investing More in Email Marketing, Look to Integrate Social Media

Huntingdon Valley, Pa. (June 23, 2010) - AWeber Communications, a leading provider of web-based email marketing software for small businesses, today announced results from a survey of more than 2,500 small businesses regarding email marketing and social media marketing efforts. Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year.

The survey, generated by AWeber and initially reported by eMarketer, indicates that the more social media grows in popularity among consumers, the more attention it will receive from marketers. While it may not be entirely clear how marketers are incorporating social media into their existing digital marketing efforts such as email marketing, almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating email marketing and social media is either “very important” or “moderately important.”

The most popular tactics at the moment involve spreading content onto additional mediums such as sharing email newsletters on Twitter (36 percent) and delivering blog posts via email (35 percent). Small business marketers seem to recognize the value in driving social media followers and fans to their email lists and vice versa – allowing subscribers to access information from the medium they are most comfortable with.

“As the survey results indicate, email marketing continues to be a measurable, effective tool that brings significant value to small businesses, regardless of the nature of their business,” said Tom Kulzer, CEO and founder of AWeber. “It is also evident that marketers are continuing to realize the importance of integrating their email marketing campaigns with social media activities as a way to reach a broader audience, but are still learning how to do this effectively. We continue to provide our users with educational resources, including our blog and webinars to help them better understand how to engage with their customers.”

Another interesting finding from the survey centered on behavioral targeting, a method considered help deliver superior results. By specifically targeting email campaigns toward subscribers who have taken an action (opened a particular email, clicked on a link), nearly 50 percent of respondents indicated that behavioral targeting increases their conversion rates either significantly or moderately.

These responses also highlight a divide between email marketers who are testing behavioral targeting and those who are not. Nearly a quarter (24.8 percent) of respondents state that they have not tested behavioral targeting in their email marketing campaigns, while another 23 percent are not sure whether behavioral targeting increases conversion rates – a number which suggests that marketers may not be testing this thoroughly, if at all.

However, this divide may be shrinking, as an overwhelming majority of respondents (71.4 percent) plan to increase their focus on behavioral targeting in their email campaigns over the next year.

As the ongoing battle for subscribers’ attention escalates, relevance and value are at a premium making analytical date more valuable than ever. Nearly 70 percent of respondents indicate that analytical reports either significantly or moderately impact their email marketing strategies. Of the marketers who do not currently use these reports, more than one quarter are interested in using them.

Other key findings from the AWeber survey include:

  • More than 66 percent of respondents indicate they intend to use behavioral targeting as well as sales tracking in their campaigns over the next 12 months.
  • 54 percent of respondents indicate they intend to use Facebook as a tool to help build their email lists
  • Nearly 20 percent of respondents indicate that integrating email marketing and social media increased customer loyalty
  • Almost 12 times as many respondents said that email marketing ROI is more easily measured than social media ROI (61.46 percent versus 5.28 percent)

Methodology
The AWeber survey was conducted over a five-day period from May 20-24. Responses were entered anonymously by 2,579 AWeber customers. Based on the population size and the number of respondents, responses can be reported with a 99% confidence level with a margin of error of +/- three percent.

For more information, including full survey results and the executive summary, contact Justin Premick, Director of Education Marketing at justinpremick@aweber.com.

About AWeber Communications
AWeber Communications helps businesses increase sales and profits through its suite of web-based email marketing software. The privately held, debt-free company was founded in 1998. For more information, visit http://www.aweber.com.

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Thanks To Everyone Who Participated In The Survey!

To all of you who took a few minutes out of your day to answer our survey last month, thanks so much!

Hopefully it’s useful and motivating to see how your email marketing efforts and usage compare to those of other small businesses.

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Press Release: 50,000 AWeber Customers!

Press Release: 50,000 AWeber Customers!

Posted by Justin Premick on 01/05/2009

We're Growing...Near the start of the year, we celebrated passing the 30,000 customer mark as more businesses than ever started managing their email marketing with us.

That was quite a milestone, but it took us over 9 years to reach that point. How much longer would it be before we’d celebrate another milestone like that one? How fast would more businesses out there would hear about AWeber and try us out? Another 9 years?

Hardly. Thanks to customers like you telling others about us, over 50,000 businesses now use AWeber to communicate with their prospects and customers!

For more details, read the write-up below (you can also see it at PRWeb).

Want to share this news with others? Copy the text between the lines, put it on your site/blog and link back to this page.


EMAIL MARKETING SERVICE AWEBER DEFIES RECESSION, INCREASES CUSTOMER BASE BY MORE THAN 65%

Privately held email service provider leaps from 30,000 to 50,000 customers, hires 13 new employees, plans move to larger office.

Newtown, PA Janauary 5, 2009 – AWeber Communications, a leading provider of permission-based email marketing software, announced its active customer base has just surpassed over 50,000 businesses worldwide.

In spite of the recession that has plagued the U.S. economy since December 2007, privately held AWeber has added customers at a healthy pace. The company reported surpassing 30,000 active customers in January 2008 and continued to attract new business throughout the year, passing the 50,000-customer mark in mid-December 2008.

“With small businesses stretching every available dollar for maximum return, utilizing email marketing to keep in touch with customers and prospects makes a lot of sense in this economy,” said Tom Kulzer, CEO and Founder of AWeber.

As the company has grown, so has its need for quality, locally-based employees. In 2008 AWeber hired 13 Philadelphia-area professionals to fill its web development and customer service needs.

The continued expansion of AWeber’s customer base and team has led the company to seek larger offices. AWeber recently signed a long-term lease on a 24,000 square foot space in Huntingdon Valley, PA and will move from their current 4,500 square foot office in Spring 2009.

“We’re thrilled to be relocating into our much larger space and take advantage of our new on site training facilities and better team meeting areas,” added Kulzer. “We’re also excited about expanding our recreation and relaxation areas to include a larger game room and a larger lunch room for enjoying our daily catered lunches.”

After moving to the new office, which is designed to support up to 150 employees, the company expects to hire additional team members from local communities.

“At AWeber, we strive to over deliver value in all that we do for our customers and our employees,” Kulzer said. “This enables customer businesses to grow, which grows our business and benefits the local economy by providing quality jobs.”

“Having grown our team by 54% in 2008, we’re excited about making an additional 30+ local jobs available and continuing to build our talented team in 2009.”

# # #

About AWeber Communications
AWeber Communications helps businesses increase sales and profits through its suite of web-based email marketing tools. The privately held, debt-free company was founded in 1998. For more information, visit http://www.aweber.com

Contact
Sean Cohen
Director of Operations
Phone: 877-AWEBER-1
Email: sean(at)aweber(dot)com


If you use AWeber, refer people to us, or share this blog with others, THANKS! You’ve helped us grow to where we are now, and we’re excited to help even more businesses grow and profit from permission-based email marketing.


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Press Release: AWeber Celebrates 30,000 Customers!

Press Release: AWeber Celebrates 30,000 Customers!

Posted by Justin Premick on 01/10/2008

In the nearly 10 years that we’ve been helping small businesses communicate with their customers and prospects, countless people have asked us,

How big are you guys anyway?

This week, we put out a press release to answer that question publicly for the first time — and to celebrate the fact that we now have over 30,000 active customers!

For more details, read the write-up below. You can also see the release at PRWeb.

Want to share this news with others? Copy the text between the lines, put it on your site/blog and link back to the release on our blog.


LEADING EMAIL MARKETING SERVICE AWEBER CELEBRATES 30,000 CUSTOMERS

SMBs seek reliable email delivery and prospect management, propelling AWeber Communications to record growth

Newtown, PA January 10, 2008 — AWeber Communications, a leading provider of permission-based email marketing solutions, announced today that it had surpassed 30,000 active customers, making it one of the largest such email service providers worldwide.

As more small and medium-sized businesses are turning to email to build lasting customer relationships, AWeber’s focus on customer support has helped the company attract and retain customers at a continuously increasing rate.

“Integral to our strong growth has been our USA-based Customer Solutions Team,” said AWeber founder and CEO Tom Kulzer. “Over 9 years of experience working with the small business community has shown us that by focusing on each individual customer’s success, we ultimately ensure our own success.”

Many customers come to the Newtown, PA company on the recommendation of friends and business associates, enabling AWeber to save on advertising costs and invest further in customer service and getting customers’ email newsletters delivered.

“With so much spam out there, it’s harder than ever for legitimate businesses to get their requested email newsletters and sales messages delivered,” Kulzer said. “As business owners struggle to get to readers’ inboxes on their own, they’re coming to professional opt-in email marketing services like ours to help them navigate the email deliverability landscape.”

“We have seen tremendous growth through word of mouth referrals,” he added. “The future looks very bright.”

# # #

About AWeber Communications
Founded in 1998, AWeber Communications helps small and medium-sized businesses increase sales and profits through its suite of web-based email marketing tools. For more information, visit http://www.aweber.com.

Contact
Sean Cohen
Director of Client Relations and Development
Phone: 800-531-5065
Email: sean@aweber.com


If you use AWeber, refer people to us, or share this blog with others, THANKS! You’ve helped us grow to where we are now, and we’re excited to help even more businesses grow and profit from permission-based email marketing.


Read "Press Release: AWeber Celebrates 30,000 Customers!"