personalization Articles

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Email Testing – 3 Greatest Hits from WhichTestWon.com

Posted by Hunter Boyle on 09/27/2012

This guest post is from Justin Rondeau, editor and evangelist for WhichTestWon.com. We asked him to share three of his favorite email tests from his site’s research library. Take it away, Justin … Optimizing your email campaigns is absolutely crucial and something that is made fairly easy by email service providers. But one of the […]


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How 4 Companies Find Out What Their Email Subscribers Want

Posted by Amanda Gagnon on 07/31/2012

Your readers have information that you need. Namely, they know what they want. Since the goal of content marketing is to give people what they want in order to keep them coming back for more, you need to know what that is. The easiest way to find out is to send a survey to your […]


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4 Ways to Keep Your Automated Campaign Personal

Posted by Rebekah Henson on 05/31/2012

If there’s one thing small business owners lack, it’s time. You’d like to reach your audience more effectively, but you don’t have the time. Which is why solutions like autoresponders are attractive solutions for your email marketing. But isn’t email marketing all about building relationships with your customers? Doesn’t running an automated campaign make your […]


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9 Ways You Can Get To Know Your Subscribers Better

Posted by Crystal Gouldey on 02/22/2012

You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time? There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on […]


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Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid

Posted by Rebekah Henson on 02/13/2012

It’s the age old story of subscriber meets email campaign. Sometimes it’s love at first sight. Sometimes the relationship takes a little warming up first. And sometimes, it’s just one relationship buzzkill after another. Is your campaign irritating subscribers more than connecting with them? It could be if you’re making any of these mistakes. It’s […]


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Keeping Bad Luck Away from Your Email Campaign

Posted by Rebekah Henson on 01/12/2012

Tomorrow’s Friday the 13th – a notoriously unlucky day when it’s wise to avoid black cats and walking under ladders. While AWeber can’t ward off any personal bad luck, we have some precautions you can take to make sure that no misfortunes befall your email marketing campaign. Direct from our Customer Solutions team, here are […]


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A Guide to Automation Rules for Your Email Campaign

Posted by Rebekah Henson on 12/19/2011

Sometimes it feels like a hassle to manage subscribers on more than one email list. How can you make sure that the right customers are getting the right information from the right list? Let me introduce you to automation rules. When you need to send the same weekly newsletter to more than one list or […]


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Facebook Gets Personal (And So Should Your Email Campaign!)

Posted by Rebekah Henson on 11/29/2011

Consumers spend more of their online time on Facebook than on any other website. Social networking has always been personal and scheduled changes to Facebook profiles take the narcissistic focus to a whole new level. Profiles will turn into Timelines that chart a user’s lifetime achievements and milestones all the way back to their birth. […]


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Are You Marketing to the Right Audience?

Posted by Crystal Gouldey on 11/10/2011

Build better relationships. Keep subscribers engaged. Improve deliverability. Have these been hammered into your head yet? Probably, if you’ve been reading our blog for any length of time; it’s what separates the good email marketing campaigns from the bad ones. You can easily make you campaign one of the good ones by creating emails that […]


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The Pros and Cons of Birthday Emails

Posted by Crystal Gouldey on 08/08/2011

Are birthday emails a good idea? There are a lot of good things about them: subscribers expect them, email marketers recommend sending them, and they’re pretty easy to set up. These things don’t mean they’re always a good idea though. Like most things in life, birthday emails can fall in a gray area. There are […]


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