Example of How to Use Global Fields: Our New Phone #

We recently set up an easy-to-remember phone number for you to contact us: 1-877-AWEBER-1

In addition to making remembering how to get in touch with our Customer Solutions Team easier, this presents an opportunity to answer a question that I never really was able to demonstrate very well when customers asked:

What good are Global Fields? How would I use them?

In this instance, using Global Fields saved me a lot of time updating our various customer, affiliate and prospect newsletters. Here’s how:

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Personalization Trick: Insert Past and Future Dates

One of the most-used email marketing “tricks” out there is personalization.

Used sparingly and in the right context, personalization can significantly boost your response. But as personalization shows up in more email marketing campaigns, used in the same ways by so many businesses, its effects can diminish.

Of course, that doesn’t mean you can’t still use personalization to write more effective email campaigns! You just need to use it creatively.

Here’s one personalization trick that might not have occurred to you.

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Justin Premick: Peter, Jonathan, Carol, I agree - that’s a cool idea. Looking into it

Gobala Krishnan: I used to do single optin - more subscribers, better for the ego No anymore though.