news Articles

breaking news

Reports: Gmail No Longer Blocking Images, Yahoo Still Down

Posted by Amanda Gagnon on 12/12/2013

Your email subscribers who use Gmail will soon see all of your images, without having to “turn them on” (though they can opt to turn them off). For you, this means 2 things: Your images, seen by more subscribers, will have more of the aesthetic and informative effects you intend. Your reports may show more […]


Read "Reports: Gmail No Longer Blocking Images, Yahoo Still Down"
thumb

How Consumers Are Shopping For The 2013 Holidays

Posted by Amanda Gagnon on 12/10/2013

Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total […]


Read "How Consumers Are Shopping For The 2013 Holidays"
thumb

Email Strategy: When The Government Shuts Down

Posted by Amanda Gagnon on 10/03/2013

Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn’t positive, do not try to make a sale. Take the recent government shutdown, for example. Everyone is hearing about it, discussing it and […]


Read "Email Strategy: When The Government Shuts Down"