6 Social Networking Tactics for Email Marketers

There are plenty of people writing about how to leverage social networks for profit, so I won’t waste your time rehashing them.

Instead, I’d like to share some tips about what I know best - email marketing - and some ways to bridge some social networking tactics to your campaigns that can make a real difference in the results you see at the end of the day.

Take a look and see if you can implement some or all of them to your campaign today.

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Where Can We Find Multichannel Synergy?

We are big advocates of multichannel marketing. After all, what is email marketing but another way to communicate with prospects and customers?

Of course, there are qualities that make it quite unique, such as its cost effectiveness and its timeliness, but whether we’re getting subscribers from our websites, driving traffic to our blogs and order pages, or encouraging subscribers to visit our physical locations, email does our businesses its biggest favor in combination with other channels.

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Justin Premick: Peter, Jonathan, Carol, I agree - that’s a cool idea. Looking into it

Gobala Krishnan: I used to do single optin - more subscribers, better for the ego No anymore though.