Email Marketing Calendars: What To Put On Them?
by Justin Premick on January 24th, 2008
This is the third post in a series on using an email marketing calendar to manage your campaigns more efficiently. You may want to read Why You Need an Email Marketing Calendar and Planning your Email Marketing Calendar before continuing.
My two previous posts have focused on planning your campaigns in advance to improve their quality, consistency and cohesiveness.
Of course, picking out dates to send campaigns might seem pointless if you don’t have any idea what your emails are going to be about!
So today, let’s get into some email content ideas.
Comments: 13Email Marketing Calendars: Let’s Get Planning
by Justin Premick on January 16th, 2008
This is the second post in a series; you may want to read the first post on why email marketing calendars matter before reading this one.
Do you feel like you’re constantly working at the last minute to get an email out to your subscribers?
Many publishers just like you often fall behind on their email marketing campaigns. You’re focused on getting a new product ready to go to market, or improving an existing one, or working on any one of a mountain of other important areas of your business.
Your sending frequency falters, and when the realization sets in that you haven’t emailed your list in a while, you rush to get an email newsletter out to it.
Comments: 5Email Marketing Calendars, Part 1: Why You Need One
by Justin Premick on January 4th, 2008I’m sure that by now you’ve watched, read and heard a lot of people making the typical New Year’s resolutions — lose weight, read more books, learn a certain new skill, visit that vacation spot they’ve been talking about for 5 years now…
There’s one problem with these resolutions: the things we need to do to stick to them start taking up more and more of our time as we go… and most people eventually abandon their resolutions.
Today, I’d like to suggest a resolution that I think you can keep… because once you get going with it, it gets even easier over time, and it carries a few benefits that can significantly improve your email campaigns’ effectiveness and profitability.
Comments: 175 New Years Resolutions for Email Marketers
by Marc Kline on December 18th, 2007
Hard as it is for many of us to believe, 2008 is right around the corner, and we may be thinking of some of those annual New Years resolutions we make and would like to keep.
These resolutions could provide a timely opportunity for our businesses — a kick in the butt to move some ideas sitting on the back burner up to the front where we can act on them.
This year, improving our email marketing campaigns could be one of the best things we can do for businesses, so let’s take a look at a few achievable goals we can work on.
Comments: 1Holiday Marketing Tip: Don’t Send Pointless Greetings!
by Justin Premick on November 28th, 2007
Can sending a “Happy New Year” or “Merry Christmas” greeting hurt your email deliverability?
Earlier this week, I was talking with Tom (our founder) about the holiday marketing tips we posted recently, and we got to talking about the email habits of both publishers and subscribers around this time of year.
There’s something that thousands of businesses (and in my experience, especially small businesses) do on holidays that brings you little benefit while making it harder to get your email through. Plus it potentially hurts other areas of your email marketing and your business as a whole.
So what is it?
Comments: 32Free Holiday Marketing Calendar
by Justin Premick on July 10th, 2007
Ever have a great idea for an email, but struggle to link what you want to say to something that will get subscribers’ attention?
Marc recently blogged about how you can use news to get your message across by connecting emotion with your message.
News is a great resource you can use to connect with readers - but it’s not the only one. Holidays are another tool that can produce such connections between your email content and your subscribers’ emotions.
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