Inbox Ideas | Email Marketing Tips by AWeber

Tips on Growing Website Traffic

by Marc Kline on October 16th, 2007

How do I get people to visit my website?

Whether or not you’re new to running an online business, this question must have crossed your mind at one time or another. After all, as we often mention in our live email marketing webinars, your email campaign does not exist in a vacuum. If you don’t have traffic coming to your site, it can prove to be difficult to build a dedicated readership.

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Does Email Marketing Success Depend on Technical Know-How?

by Justin Premick on October 11th, 2007

During yesterday’s Workshop/Q&A Webinar, Karen asked a great question:

“How important is knowing HTML to really take advantage of my AWeber account with a blog and a capture page?”

We commonly get this question from people who are concerned that putting a signup form on their site will be difficult, or feel that in order to maximize response to their email marketing campaigns, they need to make significant changes to the appearance of the form.

Listen to Marc’s and my take on this, and then let us know what you think.

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Can I Trust You?

by Justin Premick on September 18th, 2007

Who do you trust on the Internet? How do you decide who is or isn’t trustworthy when in most cases, all you initially have to go on is a website?

Not long ago, we talked about trust and welcome messages (as part of a larger discussion of urgency in email marketing).

Your welcome message is key to establishing/furthering your credibility and reputation, but today I want to back up to an even earlier point in your email campaigns:

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Don’t Leave Out the What and the Why

by Justin Premick on September 11th, 2007

Plucked this gem out of my subscriptions recently: Tell Customers What They Are Missing.

Strictly speaking, the article talks about selling a product and explaining the benefits of that product, but I see at least two instances where being specific leads to better email marketing:

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Where to?

Optimize Your Website: Every Page is a Landing Page

by Marc Kline on July 24th, 2007

I suspect that most website owners spend too much time on their home pages and not enough time on other content.

Nearly every page on a website has potential to be a landing page — the first page a visitor sees when visiting.

This means what happens during the view of that page will often make the difference between a one-time visit and something more lasting.

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Hidden List-Building Opportunities?

by Justin Premick on May 10th, 2007

Seeking Out New Subscribers...If you’re reading this blog, you probably already collect email subscribers (if you don’t, then start!).

But are we taking every advantage to collect addresses that we can use to follow up with people - building opportunities later?

MarketingSherpa just dropped off a report in my inbox that suggests people are willing to provide an email address in more situations than most people think.

And you might be surprised by what details people are and aren’t willing to give.

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How to Tie a Download to Your Opt-In Form

by Justin Premick on January 25th, 2007

One of the questions we get a lot is about how to offer a bonus or download to people who sign up to a list.

Here’s an example from a recent support ticket:

I have your opt-in on my page, but how do I offer a download e.g. a PDF, and then only make it available AFTER they give me their 1st name & email address in the opt-in form?

So what’s the best way to do this?

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Can Viral Videos Grow Your List?

by Justin Premick on November 21st, 2006

Viral videos are watched by millions of people. While many are created purely for fun, interest in their use as a marketing tool is alive and growing.

The question is, can viral videos work for marketers? And if so, how well do they perform compared to other list building tactics?

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Build Your List With Permission-Based Referrals

by Justin Premick on October 3rd, 2006

“There’s a great, wide open Internet out there, continuously accessed by millions of people, and in all likelihood, at least some of them are interested in what I’m offering. Surely there must be a way to reach them, but how?”

If you’ve said or thought that, you’re hardly alone. One of the biggest email marketing challenges for many businesses, particularly those that are new at it, is building a list of opt-in subscribers.

The good news is, it can be done. However, building a large list of quality subscribers takes time, and some people that we speak to don’t feel they have time. They want — need — a big list, and now.

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Easy Opt-In Form Tips

by Justin Premick on September 18th, 2006

Providing consistently great content in your messages is key to turning your subscribers into raving fans.

Before you can foster that relationship, however, you have to get them to subscribe. You know that once they do, they’re going to kick themselves for not having done so before…

…but they don’t know that yet, and unless they opt in to your list, they never will.

By convincing people to subscribe, and removing barriers to them doing so, you can bridge the gap between a website visitor and another soon-to-be-devoted reader of your email marketing campaigns.

Here are a few ways you can make your web forms more effective.

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