Christmas List-Building Tips
by Justin Premick on November 25th, 2008In a previous Christmas marketing tip, you learned about 3 potential goals that you might set for your email marketing campaigns this season.
One of those goals - getting more subscribers - doesn’t focus primarily on immediate profits. In fact, it’s possible for you to pursue this goal and not see a single extra sale during the holiday season.
But that doesn’t mean this is a bad goal to have for your Christmas marketing. You’re simply focusing on the growth and long-term profitability of your business, rather than on relatively short-term gains.
Continue reading “Christmas List-Building Tips”
Comments: 5
Get More Subscribers With These 3 Popup Form Split Tests
by Justin Premick on October 9th, 2008Do you use popup forms to collect subscribers faster and kick-start your email marketing campaign?
While they’re not always the right solution for all sites, some businesses have found they can increase opt-in rates significantly by adding popup forms.
Of course, getting the best results from your popup (just like any other aspect of your campaign) requires testing.
Continue reading “Get More Subscribers With These 3 Popup Form Split Tests”
Comments: 28
Restaurant Marketing: 5 List-Building Ideas
by Justin Premick on October 2nd, 2008In previous articles on restaurant marketing, we’ve floated a number of content ideas for your emails, like sending birthday emails and giving a behind-the-scenes look at your chef and kitchen.
The thing is, these ideas (and others that we’ll continue to publish here) don’t do much good if you don’t have any potential diners to send to!
Just as with any other business, a restaurant’s email marketing campaign has to start by getting subscribers.
So where/how can restaurant owners build their lists?
Continue reading “Restaurant Marketing: 5 List-Building Ideas”
Comments: 10
Double Your Blog Newsletter Readers: Expand Beyond Your Blog
by Justin Premick on August 18th, 2008In the previous three posts on doubling your blog newsletter subscribers, we’ve talked about:
In the previous three posts on doubling your - Adding subscribe opportunities within posts
- Creating a dedicated blog subscribe page
- Getting current readers to bring you new ones
Today, let’s take a step back from these online and email marketing tactics and look at how you can grow your blog newsletter away from your website.
Continue reading “Double Your Blog Newsletter Readers: Expand Beyond Your Blog”
Comments: 6
Double Your Blog Newsletter Readers: Encourage Sharing!
by Justin Premick on August 11th, 2008This is the 3rd of 4 posts on how we doubled our blog newsletter subscribers. Be sure to read the other ones on putting signup forms in posts and creating a subscribe page.
Today’s tip is applicable to email marketing in general, but deserves bloggers’ attention because not all bloggers are experienced email marketers, and they’re more likely to miss this idea.
Plus, it’s so obvious that you might overlook it.
If getting more readers without spending on paid traffic or doing some SEO appeals to you, you’ll appreciate today’s tip – because this tactic gets you subscribers without relying on Google.
Continue reading “Double Your Blog Newsletter Readers: Encourage Sharing!”
Comments: 14
Double Your Blog Newsletter Readers: Build a Subscribe Page
by Justin Premick on August 6th, 2008This is post #2 of 4 in a series on how we doubled the number of people on our blog newsletter. You can read the first post here.
In Part 1 of our discussion of blog newsletters I suggested you “think of your blog posts like sales letters for your blog, with each new subscriber as a successful conversion.”
Today, let’s continue that discussion, and highlight another tactic that is an especially easy “win” for anyone with some Internet or email marketing experience.
Continue reading “Double Your Blog Newsletter Readers: Build a Subscribe Page”
Comments: 10
Want To Double Your Blog Newsletter Readers? Here’s The First of 4 Tactics That Helped Us
by Justin Premick on August 4th, 2008Bloggers: are you taking advantage of every opportunity to get more subscribers?
As you’re no doubt aware, subscribers are an essential element of a successful blog. They read more, comment more and return to your blog more than more passive visitors do.
So it’s in your best interest to encourage people to become subscribers.
One way to do this is by offering an RSS feed. Another way that many successful bloggers advocate, is the blog newsletter.
Well, if something’s worth doing, it’s worth doing well, right?
Over the next few posts, we’ll share four tactics we’ve found effective in growing our own blog newsletter. In fact, they’re responsible for over 50% of our blog newsletter subscribers!
Comments: 39
The Ugly Truth About Buying Email Lists
by Justin Premick on July 29th, 2008Experience, as the saying goes, is the best teacher.
Unfortunately, sometimes that experience is really painful.
This is never more true than when a well-intentioned business, eager to grow, gets suckered into a “quick fix” by someone offering them an inexpensive “shortcut” to building their email list.
I recently came across an example of someone who learned a hard lesson about email marketing, list-building and email deliverability…
Continue reading “The Ugly Truth About Buying Email Lists”
Comments: 29
Social Proof Tool Boosts Landing Page Conversion 32.4%
by Justin Premick on July 25th, 2008The recent release of a new subscriber count chicklet met a mixed response.
We’ve read plenty of positive comments on the blogs who covered this feature.
But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.
Of course, this is one of those cases where you should apply the best lesson in marketing — Test!
Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.
He swung by our blog the other day to share his results.
Continue reading “Social Proof Tool Boosts Landing Page Conversion 32.4%”
Comments: 27
Can You Get More Readers By Displaying Your Subscriber Count?
by Marc Kline on July 16th, 2008Just because someone else does something, doesn’t mean you should, does it?
Maybe not, but from infancy all the way through adulthood, we take cues from others on what is worth our attention.
Now with just a few clicks, you can add a subscriber count chicklet to your AWeber opt-in form that shows your website visitors how many others are benefiting from your email newsletter.
Continue reading “Can You Get More Readers By Displaying Your Subscriber Count?”
Comments: 27
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Email Marketing Tips
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Christmas List-Building Tips - ( 11/25/08 )
