How To Add an Opt-In Form to Your Facebook Page
by Justin Premick on June 23rd, 2009Given Facebook’s continued growth, you’re likely to see even more discussions of how marketers can and should be using it to connect with customers.
For those of you who are running Facebook pages (or want to), there’s now an easy way to add fans and visitors to your email marketing campaigns…
Adding an Opt-In Form to Facebook Pages
Alex at the Return on Subscriber blog offers an excellent tutorial (complete with screenshots) that walks you through the process.
Continue reading “How To Add an Opt-In Form to Your Facebook Page”
Comments: 8
Learn The First of 3 Critical Opportunities to Create The Right Subscriber Expectations
by Justin Premick on May 15th, 2009One of the first posts on this blog talks about the importance of expectations in your email marketing campaigns and presents consistency as the key to expectations.
Consistency matters - but before you can consistently meet expectations, you have to set them! If subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are - those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.
So how do you create expectations that you can then meet?
As I see it, you get 3 critical opportunities to do so.
Today, let’s discuss the first one:
Comments: 8
Is Your Thank You Page Awful? Here Are 2 Ways You Could Make It Better
by Justin Premick on April 22nd, 2009We noted in a recent post an example of how one of our users tracks the effectiveness of his signup forms.
It occurred to us shortly afterward that at AWeber we take that feature (Ad Tracking) for granted. And it’s not the only one.
We spend so much around our features that sometimes it doesn’t occur to us that some of you are missing out on the firepower they can add to your email marketing campaigns. Some of you (and I’m not naming names here 
) don’t even use many of the most powerful tools at your disposal!
We think this is partly our fault. So to help correct this, we’re going to show you how various tools in AWeber can create better subscriber experiences, save you time and make your campaigns more effective. If you use them, of course.
For starters, let’s talk about thank you pages…
Continue reading “Is Your Thank You Page Awful? Here Are 2 Ways You Could Make It Better”
Comments: 39
Email Testing Inspiration: Tips and a Recent Example
by Justin Premick on April 6th, 2009Sure, you’ve heard about the value of testing in your email marketing campaigns.
You’re familiar with some of the big gains that tests can bring you. Perhaps you’ve even looked over some of the examples of things you can split test and considered doing them.
But there’s a pretty good chance you’re not testing as much as you could, or even as much as you might like to. Most marketers aren’t.
Getting in the habit of testing requires us to think not only about what we want to test in a broad sense, but also what tests to conduct (and how to conduct them) so that the results are useful to us.
Recently, I found a couple articles that I thought would help you get more out of your existing email testing - or simply start conducting more tests to optimize your campaigns.
Continue reading “Email Testing Inspiration: Tips and a Recent Example”
Comments: 9
10 Questions to Ask When Creating Your Next Web Form
by Justin Premick on March 10th, 2009Plenty of otherwise extraordinary email marketing campaigns have yielded only ordinary results because they didn’t focus enough on acquiring quality subscribers.
To get the most out of your list-building efforts, look at your web forms and ask yourself:
- Have you covered the basics of a good web form?
- How do you ensure you get a valid email address from subscribers?
- Is your signup form hard to understand? Can you make it easier to use?
- Can you use social proof to get more subscribers?
- What about a popup or popover/hover form?
- After subscribers fill out your form, do you tell them how to activate their subscription? Is your confirm rate the best it could be? Can you improve it by being creative?
- Do you really need to ask for all of that information?
- If you give away a free download to subscribers, do you protect it from people putting in bogus subscriber details?
- Can you relieve privacy and spam fears by adding a footer to your form?
- Can you learn more by attending a free webinar on web forms?
What else do you ask yourself when you create web forms?
Comments: 13
Christmas List-Building Tips
by Justin Premick on November 25th, 2008In a previous Christmas marketing tip, you learned about 3 potential goals that you might set for your email marketing campaigns this season.
One of those goals - getting more subscribers - doesn’t focus primarily on immediate profits. In fact, it’s possible for you to pursue this goal and not see a single extra sale during the holiday season.
But that doesn’t mean this is a bad goal to have for your Christmas marketing. You’re simply focusing on the growth and long-term profitability of your business, rather than on relatively short-term gains.
Continue reading “Christmas List-Building Tips”
Comments: 7
Get More Subscribers With These 3 Popup Form Split Tests
by Justin Premick on October 9th, 2008Do you use popup forms to collect subscribers faster and kick-start your email marketing campaign?
While they’re not always the right solution for all sites, some businesses have found they can increase opt-in rates significantly by adding popup forms.
Of course, getting the best results from your popup (just like any other aspect of your campaign) requires testing.
Continue reading “Get More Subscribers With These 3 Popup Form Split Tests”
Comments: 30
Restaurant Marketing: 5 List-Building Ideas
by Justin Premick on October 2nd, 2008In previous articles on restaurant marketing, we’ve floated a number of content ideas for your emails, like sending birthday emails and giving a behind-the-scenes look at your chef and kitchen.
The thing is, these ideas (and others that we’ll continue to publish here) don’t do much good if you don’t have any potential diners to send to!
Just as with any other business, a restaurant’s email marketing campaign has to start by getting subscribers.
So where/how can restaurant owners build their lists?
Continue reading “Restaurant Marketing: 5 List-Building Ideas”
Comments: 13
Double Your Blog Newsletter Readers: Expand Beyond Your Blog
by Justin Premick on August 18th, 2008In the previous three posts on doubling your blog newsletter subscribers, we’ve talked about:
In the previous three posts on doubling your - Adding subscribe opportunities within posts
- Creating a dedicated blog subscribe page
- Getting current readers to bring you new ones
Today, let’s take a step back from these online and email marketing tactics and look at how you can grow your blog newsletter away from your website.
Continue reading “Double Your Blog Newsletter Readers: Expand Beyond Your Blog”
Comments: 6
Double Your Blog Newsletter Readers: Encourage Sharing!
by Justin Premick on August 11th, 2008This is the 3rd of 4 posts on how we doubled our blog newsletter subscribers. Be sure to read the other ones on putting signup forms in posts and creating a subscribe page.
Today’s tip is applicable to email marketing in general, but deserves bloggers’ attention because not all bloggers are experienced email marketers, and they’re more likely to miss this idea.
Plus, it’s so obvious that you might overlook it.
If getting more readers without spending on paid traffic or doing some SEO appeals to you, you’ll appreciate today’s tip – because this tactic gets you subscribers without relying on Google.
Continue reading “Double Your Blog Newsletter Readers: Encourage Sharing!”
Comments: 15
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