Social Proof Tool Boosts Landing Page Conversion 32.4%
by Justin Premick on July 25th, 2008
The recent release of a new subscriber count chicklet met a mixed response.
We’ve read plenty of positive comments on the blogs who covered this feature.
But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.
Of course, this is one of those cases where you should apply the best lesson in marketing — Test!
Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.
He swung by our blog the other day to share his results.
Comments: 6Can You Get More Readers By Displaying Your Subscriber Count?
by Marc Kline on July 16th, 2008
Just because someone else does something, doesn’t mean you should, does it?
Maybe not, but from infancy all the way through adulthood, we take cues from others on what is worth our attention.
Now with just a few clicks, you can add a subscriber count chicklet to your AWeber opt-in form that shows your website visitors how many others are benefiting from you email newsletter.
Comments: 25List Building: How To Get Valid Email Addresses
by Justin Premick on July 10th, 2008In one of our recent “How to Get Started” webinars, one of the attendees asked how to ensure that he gets valid email addresses from his subscribers:
Is it a good idea to ask them to enter their email address twice to prevent typos?
It’s a great question, and not something most new to email marketing think about.
After all, you don’t want to get just any old email address, but rather an address where you can reach your subscriber (not to mention where they’ll see and read your emails).
So… is this a good idea?
Comments: 19AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form
by Justin Premick on July 3rd, 2008Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%.
The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.
Comments: 146 Social Networking Tactics for Email Marketers
by Marc Kline on June 20th, 2008
There are plenty of people writing about how to leverage social networks for profit, so I won’t waste your time rehashing them.
Instead, I’d like to share some tips about what I know best - email marketing - and some ways to bridge some social networking tactics to your campaigns that can make a real difference in the results you see at the end of the day.
Take a look and see if you can implement some or all of them to your campaign today.
Comments: 247 Split Tests You Can Implement Today
by Justin Premick on June 10th, 2008How many times have you heard “you should test to see what works best for you” or something to that effect? Probably too many to count, right?
The reason you hear it so often is because when it comes to email marketing (as well as any other marketing channel), testing separates the pros from the Joes.
It’s one thing to think we know what works best, but when we apply a little bit of scientific method to our marketing, we not only find out for sure, we learn more about our visitors and subscribers — and that helps us predict more accurately what will work in the future.
The challenge for a lot of people (including us at AWeber) is deciding what to test. There are simply so many small changes we can make to our forms, messages and other parts of our campaigns, that it’s easy to get stuck on deciding where to start.
So, to help you get started with split testing (or to get back into it if you’ve gotten complacent and stopped testing regularly), here are seven split tests you can run on your website to get and retain more subscribers, lower spam complaints, and increase response.
Comments: 22Do Others’ Poor Email Practices Hurt You?
by Justin Premick on May 28th, 2008
If I heard it once as a kid, I heard it a hundred times: "You’re known by the company you keep."
Lately I wonder if as email marketers, and as companies with a web presence, we don’t give enough thought to this, and how it affects how our subscribers perceive us (and how they treat our messages).
The online actions of other businesses, who may not have any association with you, can give you — can give all of us — a bad name.
It’s up to us to make sure that your visitors and subscribers know how you differ from the “bad apples” — because otherwise, you may suffer the consequences of someone else’s poor email marketing practices.
Comments: 20Maximize Signup Conversions by Asking for Less
by Marc Kline on May 6th, 2008Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?
As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.
In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:
Comments: 14Video: Build Your List Faster With a Lightbox Web Form
by Justin Premick on April 8th, 2008As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.
Many people supplement their inline web forms with various types of popup and popover/hover-style forms.
Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.
Read on for more details and a short video.
Comments: 52Are Your Signup Forms Usable?
by Justin Premick on April 4th, 2008One of the things we like to stress around here when it comes to building a subscriber list is that “simple signup forms are good, and that you shouldn’t make signing up hard because then people… don’t sign up.
But sometimes it helps to hear what others outside the email marketing world have to say.
Our Director of Technology, Andy, passed me a blog post a while back that talks about usable registration forms.
The name of the post — “User Registration Pages Suck.” — might sound harsh, but it’s a helpful view into what your visitors may be thinking when they’re asked to sign up for something.
Comments: 21« Previous Entries
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