Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions
by Justin Premick on December 2nd, 2008This is the 3rd of 3 posts discussing Christmas marketing.
In the last Christmas marketing tip, you read my thoughts on focusing your efforts on building your list, rather than pulling in a few extra sales:
[H]owever hectic the holiday season is, and however much people talk about spending around this time of year, it’s only how long - two months? Maybe? Out of a whole year?
Rather than just squeezing another buck out of your current list, maybe you should instead work on getting more subscribers that you can build relationships with and market to all year long.
I’m sure some of you raised your eyebrows at that one. After all, building your list is all well and good for the long term, but what about now? Don’t short term results matter?
Of course they do. So how can we can get more sales, both from existing customers and first-time buyers?
Continue reading “Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions”
Comments: 2
Christmas List-Building Tips
by Justin Premick on November 25th, 2008In a previous Christmas marketing tip, you learned about 3 potential goals that you might set for your email marketing campaigns this season.
One of those goals - getting more subscribers - doesn’t focus primarily on immediate profits. In fact, it’s possible for you to pursue this goal and not see a single extra sale during the holiday season.
But that doesn’t mean this is a bad goal to have for your Christmas marketing. You’re simply focusing on the growth and long-term profitability of your business, rather than on relatively short-term gains.
Continue reading “Christmas List-Building Tips”
Comments: 7
Christmas Marketing Tips: What’s Your Goal?
by Justin Premick on November 13th, 2008I’m not sure whether it was the plastic trees in the supermarket, the snow we got here last week or the first “what do you want this year?” question I fielded last night, but at some point it became obvious: Christmas is just around the corner. Is your business ready?
Even with a sagging global economy, sales during this coming season are expected to rise slightly over last year.
Of course, to get your share of the Christmas action, you’ll want to pull out all the stops in your marketing.
So where do you start?
Continue reading “Christmas Marketing Tips: What’s Your Goal?”
Comments: 16
Done Your Taxes? Audit Your Email Marketing.
by Marc Kline on April 11th, 2008April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit.
While we have our brains working these analytical gears, why not review our email campaigns for ways we can improve them in measurable ways? Here are 10 things to review once you’ve caught your breath:
Continue reading “Done Your Taxes? Audit Your Email Marketing.”
Comments: 3
Restaurant and Retail Marketing: Send Birthday Emails
by Marc Kline on March 4th, 2008
One of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.
Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.
A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.
Continue reading “Restaurant and Retail Marketing: Send Birthday Emails”
Comments: 2
Holiday Marketing Tip: Don’t Send Pointless Greetings!
by Justin Premick on November 28th, 2007Can sending a “Happy New Year” or “Merry Christmas” greeting hurt your email deliverability?
Earlier this week, I was talking with Tom (our founder) about the holiday marketing tips we posted recently, and we got to talking about the email habits of both publishers and subscribers around this time of year.
There’s something that thousands of businesses (and in my experience, especially small businesses) do on holidays that brings you little benefit while making it harder to get your email through. Plus it potentially hurts other areas of your email marketing and your business as a whole.
So what is it?
Continue reading “Holiday Marketing Tip: Don’t Send Pointless Greetings!”
Comments: 32
Cyber Monday: Hype or Holiday Opportunity?
by Marc Kline on November 26th, 2007If you’ve spent a few days now away from your computer (and your inbox), you might now open email only to find a flood of messages from businesses you’ve purchased promoting specials, with many of them arriving just this morning.
If so, that might have struck you as a coincidence, but it may not have been.
Cyber Monday, a term coined in 2005 by Shop.org, a division of the National Retail Federation, is ostensibly the day when many consumers return to work after the Black Friday weekend, only to surf online for more holiday deals.
This year, more businesses are jumping on the bandwagon to take advantage of this potential rush. So, should we join them and send out messages to our own subscribers?
Continue reading “Cyber Monday: Hype or Holiday Opportunity?”
Comments: 11
5 Holiday Marketing Tips to Beat a Slow Season
by Justin Premick on November 16th, 2007
According to the National Retail Foundation, holiday shopping for this year is set to increase, but only by a modest 4%. Just about every other report or story I’ve read about this holiday season has suggested it won’t be a good one.
As other direct and indirect competitors vie for your subscribers’ pocketbooks, how are you going to make sure your business isn’t left holding a lump of coal?
Continue reading “5 Holiday Marketing Tips to Beat a Slow Season”
Comments: 22
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