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Done Your Taxes? Audit Your Email Marketing.

by Marc Kline on April 11th, 2008

April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit.

While we have our brains working these analytical gears, why not review our email campaigns for ways we can improve them in measurable ways? Here are 10 things to review once you’ve caught your breath:

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Restaurant and Retail Marketing: Send Birthday Emails

by Marc Kline on March 4th, 2008

Laptop and GiftsOne of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.

Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.

A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.

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Cyber Monday: Hype or Holiday Opportunity?

by Marc Kline on November 26th, 2007

Laptop and GiftsIf you’ve spent a few days now away from your computer (and your inbox), you might now open email only to find a flood of messages from businesses you’ve purchased promoting specials, with many of them arriving just this morning.

If so, that might have struck you as a coincidence, but it may not have been.

Cyber Monday, a term coined in 2005 by Shop.org, a division of the National Retail Federation, is ostensibly the day when many consumers return to work after the Black Friday weekend, only to surf online for more holiday deals.

This year, more businesses are jumping on the bandwagon to take advantage of this potential rush. So, should we join them and send out messages to our own subscribers?

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