“Do Not Reply” Address? Don’t Bother.
by Justin Premick on May 6th, 2009One of these things is not like the others,
One of these things just doesn’t belong,
Can you tell which thing is not like the others
By the time I finish my song?
It’s not often we invoke Sesame Street on this blog, but today it seems appropriate.
Let’s play a little game: which thing doesn’t belong in your email marketing campaigns?
Continue reading ““Do Not Reply” Address? Don’t Bother.”
Comments: 71
What Do Subscribers Expect from You?
by Justin Premick on August 3rd, 2006Consistency is something that we all lean on, from the time we wake up to the time we go to sleep. When my alarm clock goes off, I hit the snooze button and it consistently reminds me to get up exactly 10 minutes later. I turn the left-hand knob on my shower, and hot water comes out of the faucet.
If my alarm doesn’t go off again after I hit the snooze button or if my faucet won’t give me hot water, it throws me off. It doesn’t necessarily ruin my day, of course, but it does remind me how reliant we are on routine and how disruptions in that routine aren’t usually welcome.
And just what does this have to do with your email marketing campaigns?
Continue reading “What Do Subscribers Expect from You?”
Comments: 22
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