Inbox Ideas | Email Marketing Tips by AWeber

What Do Subscribers Expect from You?

by Justin Premick on August 3rd, 2006

Consistency is something that we all lean on, from the time we wake up to the time we go to sleep. When my alarm clock goes off, I hit the snooze button and it consistently reminds me to get up exactly 10 minutes later. I turn the left-hand knob on my shower, and hot water comes out of the faucet.

If my alarm doesn’t go off again after I hit the snooze button or if my faucet won’t give me hot water, it throws me off. It doesn’t necessarily ruin my day, of course, but it does remind me how reliant we are on routine and how disruptions in that routine aren’t usually welcome.

And just what does this have to do with your email marketing campaigns?

Continue reading “What Do Subscribers Expect from You?”


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