If you don’t have a designer, it might be hard to get that sweet look you want for your emails, blog and website. We’re going to make it easier for you today, with some links to free images you can use in your design. Smashing Magazine is a site for professional web designers and developers. [...]
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Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, [...]
Read "Are Longer Emails Better? Why Scrolling May Be Your Friend"
You’re going to like this one: 1. Drag and drop. 2. Pick the buttons you want. 3. If you like, customize the link. Available In The Message Editor …As you’ve probably surmised. New, as of today. Pop them right into your emails – the top, the bottom, the exact middle point, wherever you like. Here’s [...]
Read "How To Put Social Share Buttons In Your Emails"
All the best email newsletters do it, for those cases when someone’s inbox just doesn’t display your message correctly. You’ve been able to do it in AWeber – it’s just taken a minute to do. Now, it’ll take you just about 2 seconds. How To Add The Link 1. Click the “Personalization” button in the [...]
Read "Adding A Link To The Web Version Of Your Emails (In 2 Seconds)"
Last fall, I talked to customer Tim Brennan, chess tactics master, about his marketing plan for the holidays. He’d written an ebook – his first – and had a fresh list-building tactic to try out. He just followed up with me to report, 3 months later, “This has been a HUGE success.” Here’s Tim explaining [...]
Read "Tim’s Ebook Marketing Success Story"
Facebook just unveiled a major overhaul to its news feed. The good news? You don’t really need to do anything and it can really help your business. Just like Facebook Graph Search can make your business page more visible without much effort from you, these news feed changes will make your page’s updates easier to [...]
Read "Breaking News: Facebook Changes Its News Feed To Help Your Business"
If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) [...]
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A couple months ago, we put together an awesome Etsy integration, and in that vein, we wanted to find an Etsy shop owner to talk a little about Etsy, email and small business. We recently sat down with Nikki McGonigal, owner and operator of Nikki, In Stitches. Nikki runs an Etsy shop selling her handmade [...]
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February is a busy month for awards, giving us the Golden Globes, the Grammys and the Oscars. In honor of awards season wrapping up, we wanted to recognize some worthy email campaigns we’ve seen last year and this year. And not only that – we wanted to give you some ideas for your own emails, [...]
Read "The 2013 Academy Awards of Email Campaigns"
As you can imagine, farmers aren’t spending too much of their time online. But Earth Fortification Supplies Company (Earthfort), a business that helps with management of soil biology for agriculture, markets to farmers. So it’s no surprise that most of Earthfort’s subscribers come from offline sources. But what might be a surprise is that Earthfort [...]
Read "How An Offline Business Gets Online Sales"