Google is a content marketing expert. I can hear you saying, “Huh? But they’re a search engine!” But stick with me. Ever heard of Google Doodles? They’re fun changes that Google makes to its logo in honor of holidays and other notable events. They’re also an example of content marketing at its best. And you [...]
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This post is from Danny Iny, who markets naked and on firepoles. Email is the third rail of online marketing. Sure, Twitter, Facebook and RSS can be nice, but there’s just no comparing them to the raw power that comes with invited access to your prospect’s inbox. Of course, with power comes risk, and the [...]
Read "The Biggest Lie in Email Marketing (Why Most Email is Junk Mail)"
This guest post is from Justin Rondeau, editor and evangelist for WhichTestWon.com. We asked him to share three of his favorite email tests from his site’s research library. Take it away, Justin … Optimizing your email campaigns is absolutely crucial and something that is made fairly easy by email service providers. But one of the [...]
Read "Email Testing – 3 Greatest Hits from WhichTestWon.com"
Hosting events takes engagement with your audience one step further by allowing them to meet the people behind the brand while learning something new or having fun (or both). It’s a great way to keep your business on everyone’s mind. But what happens when the event is over? In a perfect world, these attendees will [...]
Read "AWeber + Eventbrite: Invite Event Attendees To Your Email List"
It’s 2012, and Facebook has reached mass appeal with over 955 million active users. With those numbers, it’s likely you have a Facebook Page for your business and use it to post updates and interact with your customers. (Need a quick tutorial on how to do this? Check out Facebook’s guide for businesses.) Recently, Facebook [...]
Read "Scheduling and Targeting On Facebook: A Marketer’s Dream"
We know how busy you can be when you’re running a small business and trying to market it at the same time. That’s why we’ve designed our email marketing tools to save you time – from autoresponders to templates to the new drag-and-drop message editor that speed up the creation process. We’re making improvements to [...]
Read "New Message Editor Feature: Image Hosting"
Second Chance Animal Rescue Society (SCARS) has been running a successful email marketing campaign for awhile now. Subscribers are coming in steadily, open rates are looking good and everyone seems to be happy. But a team of us here took a look their campaign and pointed out some areas that could be improved, specifically the [...]
Read "What Words Can Do For Your Subscriber Growth Rate: One Organization’s Discovery"
Ben Franklin wasn’t exactly a marketer; but he was many other things. He was one of America’s founding fathers, and the dude sure was pithy with his business advice. So here we have some bits of his wisdom, passed down from his Poor Richard’s Almanacs and show you how they can help you grow your [...]
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You’ve gone up against dozens of other marketers and come out on top. We salute you, the best of the best email marketers, with a place on the winners podium in the 2012 Email Marketing Summer Games. The winners are… In The Category Of Subject Line Shot Put: What Wine Trips are on your Bucket [...]
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Once in a while, you encounter someone out of nowhere who impresses far beyond your expectations, and you remember what they said for a long time. Months ago, in the little town of Bethlehem, Pennsylvania, a poised young fireball did just that. She marched up to the stage at a recent conference and laid out [...]
Read "Email Marketing Tip: Write Like You’re Speaking…On Stage"