As a business owner, or someone about to launch a business, you’re pretty busy. You may not have the time to check and make sure you’re doing everything you can to successfully promote and sell. And that’s why we want to help. Fortunately, there are a lot of other people that want to help as [...]
Read "7 Marketing Steps from Laura Betterly"
Postal mail isn’t doing so hot these days. Handwritten letters are becoming a thing of the past. But does that mean features of a physical letter should be discarded as well? For example, the Johnson Box that Frank Johnson created in 1941, which is a brief synopsis of what to expect in the letter. And [...]
Read "Email Design Tips from the Good Ol’ Fashioned Letter"
If you want to drum up interest in your new product or site, but don’t have the site viewer-ready yet, you need Launch Effect. It’s a WordPress theme that allows website visitors to sign up to receive updates, and also provides a unique URL for the subscriber to use to share with friends. Referrals are [...]
Read "Upcoming Site or Product Launch? Start Marketing Now With Launch Effect"
Helping small businesses grow is our mission. We strive to provide the right tools for people to be able to successfully market their business online. So we love it when we hear about customer successes. Take Dustin Maher, for example. He started his fitness business in Madison, Wisconsin and is now known on a national [...]
Read "Going From Local Startup to a National Audience of 12,000+"
As you’re probably aware, we’re beta testing a new message editor for broadcast messages. It makes building your emails a lot easier by giving you an intuitive, drag and drop interface. This week, we wanted to draw some attention to the template manager included with the message editor beta – it vastly expands your options [...]
Read "Create Your Own Gallery of Custom Email Templates"
If you’ve been doing email marketing for over a week, you’ve probably heard all about split testing: why you should, easy split tests you can implement today, split testing your web forms and calls to action, and so on. If people liked email as much as they like cats, “test it!” would be our “I [...]
Read "Test Results: How to Quadruple Your Opt In Rate"
In Marketing Sherpa’s Email Marketing Benchmark Report for 2012 (note the free excerpt offer!), email marketers reported an average clickthrough rate of 26%. If your rates aren’t that high, don’t fret – rates are going to vary somewhat by industry and by audience. But that’s not to say you can’t make efforts to attract as [...]
Read "How to Make Your Call to Action Irresistible"
We made some predictions about Google+ – Google’s new social network – in a podcast a few months ago. What is this new network all about? And how does it compare to Facebook and Twitter for online marketing? During our first podcast, Google+ was still in a limited beta release. It’s since opened to the [...]
Read "Google+ and Email Marketing Podcast: The Remix"
Below the post, download the free guide, complete with video, on marketing with Pinterest! It’s the fastest growing American web site, so if you’re not on it, you might want to be. Why join Pinterest, you ask, when your brand already has an established presence on Facebook and Twitter, and new social networks crop up [...]
Read "9 Pinteresters for Email Marketers to Follow"
123ContactForm is a tool that lets you easily build complex mobile and web forms. And now, with the new 123ContactForm app for AWeber, you can put a form on your site that doubles as both email sign up and contact form. These forms aren’t just your average name-and-message contact forms. They offer flexible options that [...]
Read "Collecting Subscribers Is Easy As 123ContactForm"