The original title of this post was going to be Turns Out This Particular Post Title Sucks. Turns out, that particular post title would have sucked. See, as good marketers do, we recently sat down to analyze how well our approach has been doing – meaning, how well you guys like our posts. The first [...]
Read "The Subject Line Strategy That Gets 541% More Response"
If there’s one thing small business owners lack, it’s time. You’d like to reach your audience more effectively, but you don’t have the time. Which is why solutions like autoresponders are attractive solutions for your email marketing. But isn’t email marketing all about building relationships with your customers? Doesn’t running an automated campaign make your [...]
Read "4 Ways to Keep Your Automated Campaign Personal"
We gave you new drag-and-drop message editors for broadcast and follow up messages. Then we invited graphic designers to create new templates to use in our new editor. We received several submissions to our email template design contest and we’re ready to reveal the winners! All three winning templates are available both in AWeber accounts [...]
Read "Announcing the Winners of Our Template Design Contest!"
In the hustle and hubbub of running an eatery, you’d think no one would have time to sit down at a computer and put together an email marketing campaign. That’s almost true. But Bill Pavlou, owner of Super Duper Deli in Edison, New Jersey, has found a way to market in just (a very few) [...]
Read "How to Market a Deli: A Slice a Day"
Today is the one year birthday of the Tactics Time chess tactics email newsletter! See founder Tim Brennan’s tale of how his email list grew from three subscribers to 700. It was one year ago today that I sent out my very first e-mail newsletter. I use AWeber to send my e-mails, and I highly [...]
Read "How to Find 697 Email Subscribers The First Year"
Think of an old-fashioned, friendly neighborhood shop. Customers come in to chat, they ask for recommendations, and they loyally purchase again and again. They trust the shopkeeper. They’ve bought there before, they’re comfortable there and they know their payment information is kept safe. If you’re establishing the same dynamic of trust with your email subscribers, [...]
Read "How to Upsell With Email Marketing"
What do you get when you combine great food with a great email campaign? Why, you get Fork Restaurant here in Philly! We interviewed Ellen Yin, owner of Fork, to learn more about why they use an email campaign, how they use it and how it has affected their business. Fork And Email Marketing Fork [...]
Read "Customer Spotlight – Fork Restaurant"
I’ve subscribed to a lot of email lists in the last several months since I’ve been blogging about email marketing. And even though I spend my days discussing various aspects of email campaigns, I still end up deleting most of the emails I’m subscribed to without even opening them. There are still some emails that [...]
Read "Creating Emails People Want To Open"
About the Author: Adam Costa is the Editor in Chief of trekity.com, a killer new travel site. If you like to travel, follow him on Twitter for adventure and intrigue. Creating a profitable newsletter requires a little planning. But once it’s set up, a newsletter continues to engage your readers for months or years to [...]
Read "A Wildly Profitable Timing Template for Email Marketing"
Follow ups are a marketing tool not to be taken lightly. Originally built to take pressure off salesmen following up on their leads, their power lies in slowly selling your brand over time. To sell effectively, they’ve got to look good, which is easy now that the block editor, an easy email creation tool, is [...]
Read "Drag It. Drop It. Done. The New Follow Up Editor Is Here"