We recently chatted with Michael Stelzner, founder of Social Media Examiner, during our monthly #AWeberHour Twitter Chat. Michael shared tips on using social media and email to launch a business or product. Here are 4 things I learned about launching a business using social media and email marketing. (Keep an eye out for the cow […]
Read "#AWeberHour Twitter Chat Recap: Using Social Media + Email To Launch A Business"
Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages. “ Page admins can expect a […]
Read "Facebook: Friends’ Posts Trump Marketing Messages"
How would you like to pump up your email marketing campaign with other services? Besides the apps we develop in-house, many companies approach us with apps they have developed that integrate with AWeber accounts. Each month, we’ll be featuring a few of those integrations that we feel stand out amongst the others. Zendesk First up, […]
Read "AWeber’s Monthly Integration Round-Up – January 2014 Edition"
A new year is a time to set some goals and try something different. And when it comes to marketing, there’s no better time than right now to plan for the year ahead. Maybe you’d like to develop new content to keep your email subscribers engaged and excited. Or you want to get your blog […]
Read "Big Marketing Resolutions From Six Small Businesses Like Yours"
Did you know that 94% of small business owners consider online marketing very important to helping their business grow? But while many of you plan to increase your online marketing, 29% of you feel overwhelmed by all your efforts. If you’re feeling overwhelmed by online marketing, we’re here to help. We surveyed almost 1,500 of […]
Read "Small Business In 2014: 4 ½ Things You Should Know"
We have sticky notes stuck all over the walls. We have lists of customers queued up to talk to. We have new processes in place to innovate faster and better. 2013 was a building year, a gathering year, one that positioned us for a strong launch in 2014. That said, we accomplished plenty to celebrate […]
Read "A Farewell to 2013 (2014, Bring It On)"
Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. […]
Read "[Case Study] The Online Marketing One-Two Punch"
Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total […]
Read "How Consumers Are Shopping For The 2013 Holidays"
(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through rates by 96% in some cases. VideoRetailer found that including the word ‘video’ in your subject […]
Read "Video In Email: Exposure For Something And Clicks For Free"
It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way to do so then to watch one of the […]
Read "Email Marketing Lessons From Classic Holiday Movies"