Last fall, I talked to customer Tim Brennan, chess tactics master, about his marketing plan for the holidays. He’d written an ebook – his first – and had a fresh list-building tactic to try out. He just followed up with me to report, 3 months later, “This has been a HUGE success.” Here’s Tim explaining [...]
Read "Tim’s Ebook Marketing Success Story"
Facebook just unveiled a major overhaul to its news feed. The good news? You don’t really need to do anything and it can really help your business. Just like Facebook Graph Search can make your business page more visible without much effort from you, these news feed changes will make your page’s updates easier to [...]
Read "Breaking News: Facebook Changes Its News Feed To Help Your Business"
If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) [...]
Read "The Only Way To Market With SnapChat"
A couple months ago, we put together an awesome Etsy integration, and in that vein, we wanted to find an Etsy shop owner to talk a little about Etsy, email and small business. We recently sat down with Nikki McGonigal, owner and operator of Nikki, In Stitches. Nikki runs an Etsy shop selling her handmade [...]
Read "Customer Spotlight – Nikki, In Stitches"
February is a busy month for awards, giving us the Golden Globes, the Grammys and the Oscars. In honor of awards season wrapping up, we wanted to recognize some worthy email campaigns we’ve seen last year and this year. And not only that – we wanted to give you some ideas for your own emails, [...]
Read "The 2013 Academy Awards of Email Campaigns"
As you can imagine, farmers aren’t spending too much of their time online. But Earth Fortification Supplies Company (Earthfort), a business that helps with management of soil biology for agriculture, markets to farmers. So it’s no surprise that most of Earthfort’s subscribers come from offline sources. But what might be a surprise is that Earthfort [...]
Read "How An Offline Business Gets Online Sales"
We’re constantly pushing to be on the edge of upcoming technology and upcoming trends. So we have an active interest in upcoming generations. We want to help them get where they’re headed. We also want to know what they think – especially about email and other communication technologies. So we’re offering a scholarship. What We’re [...]
Read "Scholarship Opportunity: Teens On Communication"
You feel it in your gut every time you hit the “queue email” button: the eager (or perhaps nervous) anticipation of response. You do, of course, directly ask your readers for that response, whether it’s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect. But have you thought [...]
Read "The Email Design Element You Haven’t Considered"
You may already be familiar with the idea of content marketing: putting awesome content out on the web to draw people to your web site or social pages. If you are, read on, and we’ll talk about how you can create the best kinds of content to promote your business. And if you’re not, read [...]
Read "The Marketing Approach That Sells Without “Selling”"
This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she created. It’s also the story of a mother who lost her job and decided to help her daughter accomplish her goals. Together, Monja and her mother grew the Digidesignresort site; a place [...]
Read "How A Scrapbooker’s Online Business Let Her Quit Her Day Job"