expectations Articles

customer service

The Customer Service Connection With Success

Posted by Matt Hui on 12/17/2013

Most of us have done it, and if you haven’t done it yet there is a good chance you may do it in the future. Contacting customer service can be a make or break moment for any consumer. The experience that they have can help them decide if they will stay with your brand or […]


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Gmail’s New Inbox Tabs: Marketers, You Can Relax

Posted by Amanda Gagnon on 07/23/2013

Gmail recently reorganized inboxes into several tabbed spaces. Like Outlook’s Clean Sweep or Gmail’s already-existing Priority Inbox, it’s one more way to divide incoming emails into categories. One of those tabs is “Promotions,” designated for offers and marketing newsletters. Another is “Updates,” for more transactional messages (receipts, bills and the like). The bottom line? Your […]


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10 Ways To Improve Your Email Marketing Before Lunch

Posted by Crystal Gouldey on 05/09/2013

It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today, […]


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Updating Your Email Look? Keep These Tips In Mind

Posted by Rebekah Henson on 04/30/2013

We’ve talked about a lot of marketing trends this spring, from whitespace to long scrolling ads to other trends that are catching on. Maybe you’re ready for a complete overhaul of your emails by now. But don’t jump in full-force just yet. It’s polite to give your readers a heads-up first that things are going […]


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Is Your Tone Helping or Hurting Your Brand?

Posted by Crystal Gouldey on 04/17/2013

Imagine you’re at your doctor’s office. Your doctor starts explaining the state of your health with colorful slang, maybe some expletives here and there, leaving you a little uncomfortable. Your doctor is supposed to use a professional tone, not a casual one. This situation can happen to your subscribers as well. People have an idea […]


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The 4 Kinds of People Reading Your Email – And Why They Open It Several Times

Posted by Rebekah Henson on 03/14/2013

You might encounter a mystery when you check your open rates. Along with the standard opens from each of your readers, you might find a few people who open your message more than once. Why would someone open your email more than once? The answer is simple: There are four different kinds of people who […]


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Haven’t Emailed Your Subscribers Recently? 5 Steps To Fix The Relationship

Posted by Crystal Gouldey on 12/11/2012

In a perfect world, you consistently email content that your subscribers can’t get enough of. But it’s not a perfect world, and you often it hard to keep subscribers reading your emails. Sometimes subscribers will become inactive and stop reading your emails – or sometimes you may forget to send them. The life of a […]


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How to Create Better Experiences With Your Emails

Posted by Crystal Gouldey on 11/08/2012

What makes a good email newsletter? Is it the content? The design of the email itself? In reality, both of these elements need to be in top form in order for an email to be considered good; no one will care about an email with a lousy offer, just as people won’t call a disorganized […]


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The (Real) 7 Deadly Sins of Email Marketing

Posted by Crystal Gouldey on 10/11/2012

We can all agree that deadly sins are bad: lust, gluttony, greed, laziness, anger, pride and envy. No one likes them. But what’s more important is that each of them can translate into something you might be doing in your email marketing. Which means people might not like you. We’ll look at how each of […]


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The Secret to Less Unsubscribing and More Engagement

Posted by Crystal Gouldey on 06/27/2012

Every day, we strive to provide both an email marketing service and content that can help small business owners thrive. Part of what we do involves connecting with others who also help small businesses and finding out what our subscribers and customers can learn from them. Tamara Campbell of Xplore Communications happens to be an […]


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