Jackson Coffee Company, a coffee shop in Jackson, MI, has won “Best of Jackson” four years in a row without ever asking their customers to vote for them. And they beat out national chains like Starbucks and McCafe. How do they do it? Effective email marketing mixed with a strategic social media presence helps Jackson [...]
Read "Social and Shareable: Email Lessons from Jackson Coffee Company"
Helping small businesses grow is our mission. We strive to provide the right tools for people to be able to successfully market their business online. So we love it when we hear about customer successes. Take Dustin Maher, for example. He started his fitness business in Madison, Wisconsin and is now known on a national [...]
Read "Going From Local Startup to a National Audience of 12,000+"
The clouds of swarming insects on a bee farm require careful nurturing. If they get it, they’ll produce wells of golden honey. So it makes sense that Lori Titus, owner and beekeeper at the Bee Folks, applies her experience to nurture her hordes of subscribers in a way that gets results. We were able to [...]
Read "The Buzz On Targeting Active Customers"
Have you had a chance to check out the new broadcast editor? It’s pretty sweet (if we do say so ourselves), and we’re especially happy with the new drag-and-drop email design that’s making creating beautiful emails easy as pie. Drag-and-drop design lets you pick what you want to work with and put it where you [...]
Read "Businesses Rockin’ the New Broadcast Editor"
Notes From the Kitchen Wait, what’s this email about fish? Oh, it’s from Steve at the DNR. He’s letting me know which guppies are teeming off the Maryland shores. This is helpful, because I’m a chef in Baltimore. I need to plan next week’s specials by noon, which means I need to know the freshest [...]
Read "Targeted Email Marketing: A Fish Tale"
Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did [...]
Read "Could An Email Campaign Be Your Business?"
You want to be memorable. Shared. Go viral, even. The solution? Animals. People can’t resist cute animals. They’re even reported to get more attention than major media outlets. It’s the reason why John St.’s “Catvertising” pitch became a viral hit. But you can’t just slap a random picture of a kitty in your design. It [...]
Read "Animals in Email Design: The Trick to Grabbing Your Readers’ Attention?"
You may have heard about the Unbounce app, which was introduced some time ago. For those that were already using Unbounce, this was great news. But for those that were not familiar with Unbounce, and perhaps maybe still not, it may not be as obvious why this is so awesome. How do real people use [...]
Read "How Your Baby Booty Integrates AWeber and Unbounce"
“On the 12th day of Christmas my campaign gave to me: Plenty of urgency!” ‘Tis the season for last-minute shoppers, shipping deadlines and urgent sales. The last 12 days of Christmas mean crunch time for your subscribers and your email campaign. So how should you prepare your final countdown? Here are some ideas to focus [...]
Read "Counting Down the 12 Days of Christmas Email Marketing"
When you hear email marketing, what kind of businesses do you think of? Stores that sell products to you? Professional offices that sell their service? What about schools? Maybe marketing and schools don’t appear to go hand in hand like some other businesses, but they actually do, especially colleges and private schools. How else do [...]
Read "Education in Email: Learn From These Schools’ Emails"