examples - Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Do You Make These Mistakes In Your Email Footer?

by Justin Premick on February 21st, 2008

It’s been a while since we’ve picked apart an email campaign.

I’m not really a fan of being negative, but a great example of what not to do came across my desk the other day, and I can’t help but share it with you.

Please don’t make the same mistakes with your email footer that these guys did.

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Comments: 32

Tags: examples, relevance, usability

Why AWeber Doesn’t Have a Sales Team

by Marc Kline on December 11th, 2007

Empty Room

Our Education Team is here to provide free marketing resources such as this blog, our Knowledge Base, and our live seminars.

Besides us, here at AWeber’s offices there is also our Customer Solutions team, available to solve problems and offer advice, and our Development Team, the geeks (as we so affectionately call them) who power an evolving feature set and who we owe credit for keeping things running smoothly.

But isn’t there a piece missing? Where is the team of hawkish marketers sealing deals then taking names (and credit card numbers)?

Continue reading “Why AWeber Doesn’t Have a Sales Team”

Comments: 7

Tags: examples

Do Your Post-Purchase Emails Alienate Customers?

by Justin Premick on November 12th, 2007

It happens all too frequently.

A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase contact.

Do they use it to provide more value? To reinforce the buying decision? Show the customer how the purchased product is even more valuable than they thought?

Nope.

Continue reading “Do Your Post-Purchase Emails Alienate Customers?”

Comments: 13

Tags: examples, spam complaints, targeting

What Can Barack Obama Teach Us About HTML Email?

by Justin Premick on November 7th, 2007

As an individual? Probably not much. But as a marketing example, possibly quite a bit.

A couple months ago, we posted about a possible compromise in the Text vs. HTML debate.

Inspired by a MarketingExperiments study on formatting, we discussed the idea that not all HTML was created equal, and that you might improve response by using a “Lite” (or if you prefer, “Text-y”) HTML — taking some advantage of HTML’s formatting flexibility while preserving much of the overall simplicity of Text.

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Comments: 3

Tags: design, examples

Six Ways To Screw Up A Customer Email

by Justin Premick on October 4th, 2007

Bad Email Working with email as much as I do, I’m encouraged to see so many people doing the right things:

Getting explicit permission
Providing valuable, relevant communications
Building trust; treating subscribers like people (and not like numbers)
(the list goes on)

So when I get a marketing email from someone who isn’t doing these things, someone who’s doing all sorts of harm to their brand by breaking some of the “rules” (intentionally or not) of good email marketing, it hurts. As an email marketer, I find messages like this frustrating and offensive.

But rather than fume or shake my head about it, I figured it’d be helpful to show what they’ve done wrong, and how you can do better.

Continue reading “Six Ways To Screw Up A Customer Email”

Comments: 66

Tags: Email Deliverability, examples, relevance

Text and HTML: Why Not Both?

by Justin Premick on September 25th, 2007

Lemon and Lime Just when you think a hotly-debated topic like whether to send messages in plain text or HTML has died down, along comes another angle to look at.

This time, the folks at MarketingSherpa bring us a case study from minor-league baseball where a combination of Text AND HTML messages boosted ticket sales over 260%.

So how do you incorporate this new data into your decision to use Text or HTML?

Continue reading “Text and HTML: Why Not Both?”

Comments: 10

Tags: design, examples, usability

How Email Is Used to Promote Conferences

by Marc Kline on June 28th, 2007

Our client EuroSciCon organizes events for life scientists where they can present and discuss cutting edge topics. Email marketing helps them to quickly and effectively promote meetings on cutting edge topics.

Today’s case study illustrates a real-life example of how email can be used to send information published to a blog or web page out to the subscribers when they need it.

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Comments: 1

Tags: Case Studies, examples

Vonage Reminds Us Why Permission’s Not Optional

by Justin Premick on June 26th, 2007

Here’s a Grade-A example of why permission matters, and why only you can give permission to someone to email you.

I was going through Google Reader this morning and found my subscriptions littered with posts blasting Vonage for a Tell-a-Friend system that they had set up.

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Comments: 23

Tags: Email Deliverability, examples, spam complaints

Even The Big Guys Make Mistakes

by Justin Premick on January 18th, 2007

We’ve all done it.

We spend an hour (or longer) carefully crafting an email marketing campaign, reading over copy countless times, and we press “Send.” The message goes out.

And then we see it. A blank subject line. Or maybe the wrong image inserted into the message body. Or the wrong date. Or we sent the message to the wrong subscribers.

And then we start to panic.

Continue reading “Even The Big Guys Make Mistakes”

Comments: 15

Tags: examples