Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did [...]

You want to be memorable. Shared. Go viral, even. The solution? Animals. People can’t resist cute animals. They’re even reported to get more attention than major media outlets. It’s the reason why John St.’s “Catvertising” pitch became a viral hit. But you can’t just slap a random picture of a kitty in your design. It [...]

You may have heard about the Unbounce app, which was introduced some time ago. For those that were already using Unbounce, this was great news. But for those that were not familiar with Unbounce, and perhaps maybe still not, it may not be as obvious why this is so awesome. How do real people use [...]

“On the 12th day of Christmas my campaign gave to me: Plenty of urgency!” ‘Tis the season for last-minute shoppers, shipping deadlines and urgent sales. The last 12 days of Christmas mean crunch time for your subscribers and your email campaign. So how should you prepare your final countdown? Here are some ideas to focus [...]

When you hear email marketing, what kind of businesses do you think of? Stores that sell products to you? Professional offices that sell their service? What about schools? Maybe marketing and schools don’t appear to go hand in hand like some other businesses, but they actually do, especially colleges and private schools. How else do [...]

A little while back we interviewed an AWesome customer of ours, Keith at the Wine School of Philadelphia, to spotlight his business and talk about how he uses AWeber. Well, it didn’t take us long to find another AWesome customer to spotlight — SEER Interactive. How SEER’s Adam And Mark Use AWeber SEER Interactive is [...]

Maybe you wish you could jump on the daily deal bandwagon, but your business isn’t the next LivingSocial or Groupon. You might not have killer deals to offer, but you can still send your subscribers valuable, targeted daily messages they’ll look forward to opening. Most daily deal email subscribers open their messages at least once [...]

Gather in close, now. The tales I’m about to tell are not for the faint of heart. Tales of email marketing campaigns that would send a chill down the savviest subscriber’s spine. Gruesome broken images and fiendish frequencies await those brave enough to read on. Take caution: Your campaign could fall victim to any one [...]

We like to think our customers are pretty cool. We talk to you everyday over the phone, through live chat and in emails. You leave comments on the blog, post to our Facebook wall and converse with us through Twitter. Introducing Keith Wallace, CEO and Founder of The Wine School Of Philadelphia So we went [...]

As you know, the key to responses to your email marketing offers is a careful balance of helpful, relevant, interesting, entertaining, all-around saintly emails, written with the right audience in mind and tested for optimal performance. Now, we could do the marketing-blog thing and throw that advice at you, wish you luck and go check [...]