examples - Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

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The Ugly Truth About Buying Email Lists

by Justin Premick on July 29th, 2008

Shady Salesman Experience, as the saying goes, is the best teacher.

Unfortunately, sometimes that experience is really painful.

This is never more true than when a well-intentioned business, eager to grow, gets suckered into a “quick fix” by someone offering them an inexpensive “shortcut” to building their email list.

I recently came across an example of someone who learned a hard lesson about email marketing, list-building and email deliverability…

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Comments: 26

Tags: Email Deliverability, examples, list building, strategy

Asking Subscribers To Whitelist You: Is It Ever Too Late?

by Justin Premick on July 18th, 2008

United Airlines doesn’t think so.

I just got an email from them asking me to add the address they use to send email marketing campaigns to my address book.

The thing is, I’ve been getting emails from them for a while now. Years, I think. And as far as I can tell, they’ve done a good job of getting to my inbox.

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Comments: 25

Tags: Email Deliverability, examples

Do Readers Love Your Emails?

by Justin Premick on June 19th, 2008

Timing is a funny thing.

In last week’s email relevance webinar, I gave an example of a company that does quite well at using customer behavior to create more relevant emails: Amazon.

Then, this week I stumbled across this post by Jon Dale comparing Amazon’s email campaigns with those of another major bookseller, Barnes & Noble.

He makes a useful comparison of the two companies’ email practices that I’d like to expand on and share with you.

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Comments: 13

Tags: examples, relevance, strategy

Example of How to Use Global Fields: Our New Phone #

by Justin Premick on May 8th, 2008

We recently set up an easy-to-remember phone number for you to contact us: 1-877-AWEBER-1

In addition to making remembering how to get in touch with our Customer Solutions Team easier, this presents an opportunity to answer a question that I never really was able to demonstrate very well when customers asked:

What good are Global Fields? How would I use them?

In this instance, using Global Fields saved me a lot of time updating our various customer, affiliate and prospect newsletters. Here’s how:

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Comments: 10

Tags: examples, personalization

Even Experienced Marketers Make Email Mistakes

by Marc Kline on April 29th, 2008

[Insert clever first paragraph here.]

OK, so that one was on purpose, but we all make mistakes at one point or another, like leaving some text only we were supposed to see. Even Seth Godin does.

No matter how experienced we are with something (or sometimes because we are so experienced with it), mistakes happen.

A mistake here and there is not a big deal! But one repeated over and over is. It’s how we learn from them, and what we do to prevent them from happening that separates the careful, successful newsletter publishers from the error-prone who see inconsistent results.

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Comments: 15

Tags: examples, testing

Learn From a Great Email Newsletter Example: Kayak

by Justin Premick on April 2nd, 2008

After ripping apart some poor email examples, I think it’s high time we point out someone who’s doing an email newsletter right.

I’ve been getting emails from travel planning site Kayak.com for a couple weeks. In each issue I’m impressed by their email savvy, from content to design to the little extras that make me so likely to use them to plan my trips.

Why do I like Kayak’s emails — both as an email marketing guy and as a subscriber — so much?

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Comments: 27

Tags: design, email newsletters, examples, relevance, targeting

Award-Winning Autoresponder Series: What’s Working?

by Justin Premick on March 11th, 2008

MarketingSherpa announced their 2008 Email Award winners recently.

These are always a great place to look for innovative ideas as well as proven/tested tactics that you can use to improve your own email marketing campaigns.

Out of all the award-winning emails they present (and there are a lot!), I was particularly drawn to the best automated/autoresponder series category.

Let’s take a look at what’s working well for companies running autoresponder series…

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Comments: 1

Tags: call to action, design, examples

Do You Make These Mistakes In Your Email Footer?

by Justin Premick on February 21st, 2008

It’s been a while since we’ve picked apart an email campaign.

I’m not really a fan of being negative, but a great example of what not to do came across my desk the other day, and I can’t help but share it with you.

Please don’t make the same mistakes with your email footer that these guys did.

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Comments: 32

Tags: examples, relevance, usability

Why AWeber Doesn’t Have a Sales Team

by Marc Kline on December 11th, 2007

Empty Room

Our Education Team is here to provide free marketing resources such as this blog, our Knowledge Base, and our live seminars.

Besides us, here at AWeber’s offices there is also our Customer Solutions team, available to solve problems and offer advice, and our Development Team, the geeks (as we so affectionately call them) who power an evolving feature set and who we owe credit for keeping things running smoothly.

But isn’t there a piece missing? Where is the team of hawkish marketers sealing deals then taking names (and credit card numbers)?

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Comments: 7

Tags: examples

Do Your Post-Purchase Emails Alienate Customers?

by Justin Premick on November 12th, 2007

It happens all too frequently.

A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase contact.

Do they use it to provide more value? To reinforce the buying decision? Show the customer how the purchased product is even more valuable than they thought?

Nope.

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Comments: 13

Tags: examples, spam complaints, targeting

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