examples Articles

thumb

How to Find 697 Email Subscribers The First Year

Posted by Amanda Gagnon on 05/23/2012

Today is the one year birthday of the Tactics Time chess tactics email newsletter! See founder Tim Brennan’s tale of how his email list grew from three subscribers to 700. It was one year ago today that I sent out my very first e-mail newsletter. I use AWeber to send my e-mails, and I highly [...]


Read "How to Find 697 Email Subscribers The First Year"
thumb

Using Videos To Get More Subscribers

Posted by Crystal Gouldey on 05/17/2012

We’ve talked about him before and recognized he has good ideas, and now he has something new to share. Tim Carter, the owner of AsktheBuilder, recently tried a different method to grow his list and is willing to share what he found. Carter teaches his audience how to complete construction projects using videos. These videos [...]


Read "Using Videos To Get More Subscribers"
thumb

Customer Spotlight – Fork Restaurant

Posted by Jason Moore on 05/15/2012

What do you get when you combine great food with a great email campaign? Why, you get Fork Restaurant here in Philly! We interviewed Ellen Yin, owner of Fork, to learn more about why they use an email campaign, how they use it and how it has affected their business. Fork And Email Marketing Fork [...]


Read "Customer Spotlight – Fork Restaurant"
thumb

Creating Emails People Want To Open

Posted by Rebekah Henson on 05/10/2012

I’ve subscribed to a lot of email lists in the last several months since I’ve been blogging about email marketing. And even though I spend my days discussing various aspects of email campaigns, I still end up deleting most of the emails I’m subscribed to without even opening them. There are still some emails that [...]


Read "Creating Emails People Want To Open"
thumb

CONCERNing Email – 3 Steps for Better Content

Posted by Crystal Gouldey on 05/01/2012

“Content is certainly the name of the game in digital marketing today,” states Alisa Leonard of iCrossing on ClickZ. But where do you get ideas for good content? How do you determine what’s worth sharing? Such is the question that Rachel Acquaviva, Office Supervisor of CONCERN – Southeast Region faced when launching the email marketing [...]


Read "CONCERNing Email – 3 Steps for Better Content"
thumb

Social and Shareable: Email Lessons from Jackson Coffee Company

Posted by Rebekah Henson on 04/18/2012

Jackson Coffee Company, a coffee shop in Jackson, MI, has won “Best of Jackson” four years in a row without ever asking their customers to vote for them. And they beat out national chains like Starbucks and McCafe. How do they do it? Effective email marketing mixed with a strategic social media presence helps Jackson [...]


Read "Social and Shareable: Email Lessons from Jackson Coffee Company"
thumb

Going From Local Startup to a National Audience of 12,000+

Posted by Crystal Gouldey on 04/17/2012

Helping small businesses grow is our mission. We strive to provide the right tools for people to be able to successfully market their business online. So we love it when we hear about customer successes. Take Dustin Maher, for example. He started his fitness business in Madison, Wisconsin and is now known on a national [...]


Read "Going From Local Startup to a National Audience of 12,000+"
thumb

The Buzz On Targeting Active Customers

Posted by Amanda Gagnon on 03/22/2012

The clouds of swarming insects on a bee farm require careful nurturing. If they get it, they’ll produce wells of golden honey. So it makes sense that Lori Titus, owner and beekeeper at the Bee Folks, applies her experience to nurture her hordes of subscribers in a way that gets results. We were able to [...]


Read "The Buzz On Targeting Active Customers"
thumb

Businesses Rockin’ the New Broadcast Editor

Posted by Crystal Gouldey on 03/08/2012

Have you had a chance to check out the new broadcast editor? It’s pretty sweet (if we do say so ourselves), and we’re especially happy with the new drag-and-drop email design that’s making creating beautiful emails easy as pie. Drag-and-drop design lets you pick what you want to work with and put it where you [...]


Read "Businesses Rockin’ the New Broadcast Editor"
thumb

Targeted Email Marketing: A Fish Tale

Posted by Amanda Gagnon on 02/29/2012

Notes From the Kitchen Wait, what’s this email about fish? Oh, it’s from Steve at the DNR. He’s letting me know which guppies are teeming off the Maryland shores. This is helpful, because I’m a chef in Baltimore. I need to plan next week’s specials by noon, which means I need to know the freshest [...]


Read "Targeted Email Marketing: A Fish Tale"