Web Form Tracking Enhancements
by Marc Kline on December 17th, 2008When creating an in-line (as opposed to a pop up type) opt-in form for your website, AWeber provides an option of two types of HTML available to publish to your site:
- A JavaScript Snippet
- A Raw HTML Version
Up until recently, the Raw HTML version did not provide the ability to track the performance of forms published to your site.
Then Dan, one of our developers who also spearheaded our recently released Setup Wizard project, helped cast another vote for the old cliche adage, “where there’s a will, there’s a way”.
Continue reading “Web Form Tracking Enhancements”
Comments: 20
Email Segmentation: Easily Target Customers
by Justin Premick on October 27th, 2008In two previous posts on email segmentation, we discussed how to target several groups of subscribers who have not yet purchased products/services from you yet.
These are all groups of people you can target to make your email marketing more effective, and I do strongly recommend thinking about how you can make your campaigns more relevant through segmentation.
But if you’re a believer in the idea that a customer is more likely to buy from you again than a prospect is to buy from you once, you’ll want to pay special attention to today’s tip:
Continue reading “Email Segmentation: Easily Target Customers”
Comments: 1
Email Segmentation: More Groups To Target
by Justin Premick on October 17th, 2008In a previous post on email segmentation, we looked at how to isolate and target people not opening your emails, and people who open them, but don’t click on links in them.
These groups (as defined in this article) are people who are not engaged with your regular email marketing campaigns and may need special attention to get them to interact more with your emails.
Today, let’s look at 2 more groups you can segment and target to improve your results:
Continue reading “Email Segmentation: More Groups To Target”
Comments: 7
Email Segmentation: 5 Groups You Can Easily Target, Part 1
by Justin Premick on October 15th, 2008Over at Clickz, email columnist Jeanne Jennings has a great introduction to email segmentation.
She breaks down subscribers into a few groups based on their activity, and points out that you can (and should!) communicate with each group differently.
In a series of 3 posts, we’ll look at how you can use the email web analytics tools in AWeber to target the groups she suggests, and make your email marketing campaigns more relevant.
Continue reading “Email Segmentation: 5 Groups You Can Easily Target, Part 1″
Comments: 21
Email Web Analytics: 2 New Segmenting and Targeting Options
by Justin Premick on August 7th, 2008Ever wanted to know which of your subscribers aren’t responding to your emails?
Or which parts of your website subscribers are interested in?
This week, we added two new segmentation and targeting options to our Email Web Analytics tools to help answer those questions.
With them, you can identify people who have stopped paying attention to your emails (or never did).
And for those people who are still engaged, you now can segment them by what pages they’re visiting – even if those visits don’t originate from an email you send!
Continue reading “Email Web Analytics: 2 New Segmenting and Targeting Options”
Comments: 13
Track Clickthroughs Using Your Own Domain
by Justin Premick on June 5th, 2008If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.
On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:
- Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
- If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.
So how do you get the best of both worlds? How do you track response while maintaining trust?
In this short video, I’ll show you how you can do just that with one feature of our new Email Web Analytics tools.
Continue reading “Track Clickthroughs Using Your Own Domain”
Comments: 35
Email Web Analytics: Understand Your Subscribers
by Justin Premick on May 20th, 2008Two of the biggest challenges you face when running an email marketing campaign are:
- Understanding your subscribers’ needs and wants.
- Tailoring your messaging to address those needs and wants
Email marketing in 2008 is about relevance.
The only way you get more relevant with your messaging is to be able to know what your subscribers are clicking on and then be able to laser focus additional messages to that subset of your list.
Introducing Email Web Analytics Tools
Today, we’re rolling out brand new tracking and targeting features that enable you to better understand and address your subscribers&’ needs and wants.
We’ve been teasing you for weeks about them, and today, they’re ready for you.
Here are just a few of the things you’ll be able to do in both plain text and HTML emails:
- See exactly when subscribers click on links in your message so you can focus on the right time to send your message.
- Send a broadcast to only subscribers who didn’t open or click on your previous broadcast.
- Send a broadcast to only subscribers who did click on your order page, but didn’t order.
- See which subscribers are responding to your campaigns — which messages they’re opening, which links they’re visiting, and where on your website they’re going after clicking through.
- Target subscribers by sending broadcasts to only those who responded (or didn’t respond) by clicking or opening a specific message or link.
- Track revenue generated by campaigns and subscribers to see which subscribers and campaigns are making you money, helping you create future campaigns that are more relevant and valuable
Continue reading “Email Web Analytics: Understand Your Subscribers”
Comments: 55
Coming (Very) Soon: Email Analytics, AWeber Redesign
by Justin Premick on May 19th, 2008After months of hard work by our Development Team, and plenty of suggestions by our beta testers, we’re happy to announce major updates to AWeber that should make it easier for email marketers everywhere to run the most effective, profitable campaigns possible.
Plus, with our site redesign you’ll find the answers to your questions faster and easier than ever!
For a last-second sneak peek before we throw back the curtain this week, read on.
Continue reading “Coming (Very) Soon: Email Analytics, AWeber Redesign”
Comments: 14
(More) New Email Web Analytics Feature Sneak Peek
by Tom Kulzer (AWeber CEO) on March 24th, 2008With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.
Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.
Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.
That’s about to change…
Continue reading “(More) New Email Web Analytics Feature Sneak Peek”
Comments: 22
New Analytics Sneak Peek - Call for Beta Users
by Tom Kulzer (AWeber CEO) on March 19th, 2008While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.
Click Tracking With Your Domain Name
Gone are the days of seeing http://clicks.aweber.com in your messages to be able to track subscriber click thrus. With the addition of one simple line of javascript to your website pages you’ll be able to track email click thru links automatically using your own domain name.
Open Rate & Clicks Over Time
Have you ever wanted to see when your subscribers open and click on your messages? Previously only a total number of opens and clicks were reported but now you’ll be able to drill into reports and see activity down to the hour.
Unique Open Rate & Click Totals
Is your message being read multiple times or forwarded to other recipients? The yellow line in the graph indicates
the unique number of users seen opening your email with images enabled. This data along with any other data represented in charts is also available for export in text format.
Account Wide Reporting
Previously all reports and graphs generated were specific to each individual subscriber list. If you’re following best practices and segmenting your subscribers into different categories it’s possible you have multiple lists in a single account. With account wide reporting you’ll now be able to see subscriber activity for all of your lists combined into a single graph.
Call for Beta Users
We need to find a select group of beta testers to help put some of these new features thru their paces. If you have more than 100 subscribers, actively communicate with your subscribers at least once per week, and have the ability to put a line of javascript on your site then you’re a candidate. We can only work with 50 people at this time so you must meet these qualifications in order to participate.
To apply, please post a comment below including:
- Why you believe you would be best qualified to put these new features thru their paces and how they would help your business.
- Include your name, email, and website in the appropriate spaces provided so we can contact you.
[Update: There's no need to include how many subscribers you have. We're just looking for sites with more than 100 subscribers. -Tom]
[3/20 4:30pm Update: Thank you for everyone's participation, your responses have been incredible! Our team is in the process of individually contacting everyone selected and will get with you for more details. Keep an eye on the blog for more updates in the coming days. -Tom]
Comments: 167
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