Create Relevant Emails, Step 1: What Are Your Subscribers Doing?
by Justin Premick on June 27th, 2008In a recent comparison of email campaigns at Amazon and Barnes & Noble, I noted two key questions you need to ask in order to create more relevant emails:
- What Are My Subscribers Doing?
- What Do Those Actions Mean?
Simple, right?
And yet many businesses do not have any idea what their email subscribers’ wants, needs and interests really are. Of those who have an idea, most don’t know how those wants, needs and interests differ from subscriber to subscriber.
Comments: 4Track Clickthroughs Using Your Own Domain
by Justin Premick on June 5th, 2008If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.
On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:
- Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
- If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.
So how do you get the best of both worlds? How do you track response while maintaining trust?
In this short video, I’ll show you how you can do just that with one feature of our new Email Web Analytics tools.
Comments: 33Email Web Analytics: Understand Your Subscribers
by Justin Premick on May 20th, 2008Two of the biggest challenges you face when running an email marketing campaign are:
Email marketing in 2008 is about relevance.
The only way you get more relevant with your messaging is to be able to know what your subscribers are clicking on and then be able to laser focus additional messages to that subset of your list.
Introducing Email Web Analytics Tools
Today, we’re rolling out brand new tracking and targeting features that enable you to better understand and address your subscribers&’ needs and wants.
We’ve been teasing you for weeks about them, and today, they’re ready for you.
Here are just a few of the things you’ll be able to do in both plain text and HTML emails:
Coming (Very) Soon: Email Analytics, AWeber Redesign
by Justin Premick on May 19th, 2008
After months of hard work by our Development Team, and plenty of suggestions by our beta testers, we’re happy to announce major updates to AWeber that should make it easier for email marketers everywhere to run the most effective, profitable campaigns possible.
Plus, with our site redesign you’ll find the answers to your questions faster and easier than ever!
For a last-second sneak peek before we throw back the curtain this week, read on.
Comments: 14(More) New Email Web Analytics Feature Sneak Peek
by Tom Kulzer (AWeber CEO) on March 24th, 2008
With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.
Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.
Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.
That’s about to change…
Beyond Landing Pages
Most email campaign reports can show you how many clicks you received on a link.
What happens when the user clicks thru to your site and continues to click around on other pages? Would it be helpful to know the total traffic impact your campaign has on your website, not just the landing pages?
Now you can, with the addition of one line of JavaScript on the pages of your site you can track clicks in your emails using your own domain name and track clicks that go beyond your landing pages.
Track Email Sales Revenue
For most small businesses the goal of having an email newsletter or other mail follow up campaign is to drive sales or a specific action on your website.
How many sales did your last campaign generate? How many dollars did that campaign bring in?
Tracking sales and the revenue from those sales will now be integrated directly with your campaign reports.
You can track any type of goal you may have on your website, whether it’s logging into an account, posting a comment on your blog, or filling out a form to request a quote.
Report Dashboard
With the multitude of new reports available, loading a page to view each one separately can be time waster.
Reports that you access frequently from different lists can all be placed in one central dashboard page.
Flexible Reporting Date Ranges
Rather than being stuck with a specific date range such as the last 30 days, flexible reporting allows you to drill into your data over any period of time.
Look at results for last week or the last 6 months — slicing and dicing your data in any way you desire.
Get Early Access To These New Features
We’ve opened a few more slots for beta testers.
Participants should have at least 100 subscribers and be communicating with their subscribers once per week or more.
Interested? Please post in the comments below. Be sure to include your website URL and email address in the proper boxes so we can contact you.
Comments: 20New Analytics Sneak Peek - Call for Beta Users
by Tom Kulzer (AWeber CEO) on March 19th, 2008While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.
Click Tracking With Your Domain Name
Gone are the days of seeing http://clicks.aweber.com in your messages to be able to track subscriber click thrus. With the addition of one simple line of javascript to your website pages you’ll be able to track email click thru links automatically using your own domain name.
Open Rate & Clicks Over Time
Have you ever wanted to see when your subscribers open and click on your messages? Previously only a total number of opens and clicks were reported but now you’ll be able to drill into reports and see activity down to the hour.
Unique Open Rate & Click Totals
Is your message being read multiple times or forwarded to other recipients? The yellow line in the graph indicates
the unique number of users seen opening your email with images enabled. This data along with any other data represented in charts is also available for export in text format.
Account Wide Reporting
Previously all reports and graphs generated were specific to each individual subscriber list. If you’re following best practices and segmenting your subscribers into different categories it’s possible you have multiple lists in a single account. With account wide reporting you’ll now be able to see subscriber activity for all of your lists combined into a single graph.
Call for Beta Users
We need to find a select group of beta testers to help put some of these new features thru their paces. If you have more than 100 subscribers, actively communicate with your subscribers at least once per week, and have the ability to put a line of javascript on your site then you’re a candidate. We can only work with 50 people at this time so you must meet these qualifications in order to participate.
To apply, please post a comment below including:
- Why you believe you would be best qualified to put these new features thru their paces and how they would help your business.
- Include your name, email, and website in the appropriate spaces provided so we can contact you.
[Update: There’s no need to include how many subscribers you have. We’re just looking for sites with more than 100 subscribers. -Tom]
[3/20 4:30pm Update: Thank you for everyone’s participation, your responses have been incredible! Our team is in the process of individually contacting everyone selected and will get with you for more details. Keep an eye on the blog for more updates in the coming days. -Tom]
Comments: 1673 Tips to Optimize Your Email Landing Pages
by Marc Kline on February 19th, 2008
The success of our email marketing campaigns does not rely entirely on the success of our email.
What I mean is, if the goal of our email is not only to drive traffic to our websites but ultimately to convert that traffic into sales, our websites need to do their jobs too.
Email tracking and analytics let us know how our emails are performing. In order to make sure our marketing campaigns are performing as we’d hope as a whole, we’ll also want to take a look at the web pages we send our subscribers to.
Comments: 15
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