email statistics - Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Can You Get More Readers By Displaying Your Subscriber Count?

by Marc Kline on July 16th, 2008

Just because someone else does something, doesn’t mean you should, does it?

Maybe not, but from infancy all the way through adulthood, we take cues from others on what is worth our attention.

Now with just a few clicks, you can add a subscriber count chicklet to your AWeber opt-in form that shows your website visitors how many others are benefiting from your email newsletter.

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Comments: 27

Tags: email statistics, list building, New Features

Track Clickthroughs Using Your Own Domain

by Justin Premick on June 5th, 2008

If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.

On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:

Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.

So how do you get the best of both worlds? How do you track response while maintaining trust?

In this short video, I’ll show you how you can do just that with one feature of our new Email Web Analytics tools.

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Comments: 35

Tags: email statistics, email web analytics, New Features

Email Newsletter Open Rates: April 2008

by Justin Premick on May 13th, 2008

Think you know the best day and time to send your email newsletter?

Ever wonder if your fellow email marketers are all sending at the same time you do?

Convinced your open rate is too low (or amazingly high)?

Some recent statistics pulled from all AWeber users may help you answer these questions:

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Comments: 44

Tags: email newsletters, email statistics, scheduling

Maximize Signup Conversions by Asking for Less

by Marc Kline on May 6th, 2008

Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?

As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.

In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:

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Comments: 14

Tags: email statistics, list building, web forms

(More) New Email Web Analytics Feature Sneak Peek

by Tom Kulzer (AWeber CEO) on March 24th, 2008

With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.

Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.

Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.

That’s about to change…

Beyond Landing Pages

Most email campaign reports can show you how many clicks you received on a link.

What happens when the user clicks thru to your site and continues to click around on other pages? Would it be helpful to know the total traffic impact your campaign has on your website, not just the landing pages?

Now you can, with the addition of one line of JavaScript on the pages of your site you can track clicks in your emails using your own domain name and track clicks that go beyond your landing pages.

Track Email Sales Revenue

For most small businesses the goal of having an email newsletter or other mail follow up campaign is to drive sales or a specific action on your website.

How many sales did your last campaign generate? How many dollars did that campaign bring in?

Tracking sales and the revenue from those sales will now be integrated directly with your campaign reports.

You can track any type of goal you may have on your website, whether it’s logging into an account, posting a comment on your blog, or filling out a form to request a quote.

Report Dashboard

With the multitude of new reports available, loading a page to view each one separately can be time waster.

Reports that you access frequently from different lists can all be placed in one central dashboard page.

Flexible Reporting Date Ranges

Rather than being stuck with a specific date range such as the last 30 days, flexible reporting allows you to drill into your data over any period of time.

Look at results for last week or the last 6 months — slicing and dicing your data in any way you desire.

Get Early Access To These New Features

We’ve opened a few more slots for beta testers.

Participants should have at least 100 subscribers and be communicating with their subscribers once per week or more.

Interested? Please post in the comments below. Be sure to include your website URL and email address in the proper boxes so we can contact you.

Comments: 20

Tags: email statistics, email web analytics

New Analytics Sneak Peek - Call for Beta Users

by Tom Kulzer (AWeber CEO) on March 19th, 2008

While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.

Click Tracking With Your Domain Name

Gone are the days of seeing http://clicks.aweber.com in your messages to be able to track subscriber click thrus. With the addition of one simple line of javascript to your website pages you’ll be able to track email click thru links automatically using your own domain name.

Open Rate & Clicks Over Time

Have you ever wanted to see when your subscribers open and click on your messages? Previously only a total number of opens and clicks were reported but now you’ll be able to drill into reports and see activity down to the hour.

Unique Open Rate & Click Totals

Is your message being read multiple times or forwarded to other recipients? The yellow line in the graph indicates

the unique number of users seen opening your email with images enabled. This data along with any other data represented in charts is also available for export in text format.

Account Wide Reporting

Previously all reports and graphs generated were specific to each individual subscriber list. If you’re following best practices and segmenting your subscribers into different categories it’s possible you have multiple lists in a single account. With account wide reporting you’ll now be able to see subscriber activity for all of your lists combined into a single graph.

Call for Beta Users

We need to find a select group of beta testers to help put some of these new features thru their paces. If you have more than 100 subscribers, actively communicate with your subscribers at least once per week, and have the ability to put a line of javascript on your site then you’re a candidate. We can only work with 50 people at this time so you must meet these qualifications in order to participate.

To apply, please post a comment below including:

Why you believe you would be best qualified to put these new features thru their paces and how they would help your business.
Include your name, email, and website in the appropriate spaces provided so we can contact you.

[Update: There’s no need to include how many subscribers you have. We’re just looking for sites with more than 100 subscribers. -Tom]

[3/20 4:30pm Update: Thank you for everyone’s participation, your responses have been incredible! Our team is in the process of individually contacting everyone selected and will get with you for more details. Keep an eye on the blog for more updates in the coming days. -Tom]

Comments: 167

Tags: email statistics, email web analytics

Comment Spotlight: The Most Important Email Stat?

by Justin Premick on October 25th, 2007

From time to time comments on the blog are worth discussing with everyone in a new post.

Friday’s post on confirmation rates sparked a discussion of other other stats that we can measure and improve.

Glenn voiced a question that I think all of us have asked at some point:

“In looking at each email list you have available, what sort of metrics are the best to monitor? I think if you had to pick one metric, overall conversion rate is probably best[.]”

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Comments: 7

Tags: email statistics